filemobile looks at employee generated content
Post on 22-May-2015
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EMPLOYEE GENERATED CONTENT @filemobile
EMPLOYEE GENERATED CONTENT @filemobile
Digital Media Gannett Wall Street Journal Disney ABC Hearst TV Fox News Shaw Media CBC The Weather Network Transcontinental Seattle Post Gazette Active Network
Digital Marketing Molson / Coors Honda Ben and Jerrys Life is Good Sun Life Royal Le Page Campbell’s Garage Tim Hortons Colgate Maple Leaf Foods Fisher Price
Agencies BBDO Taxi Fluid Rain 43!Full House Interactive!Brandfire Marketing!Jet Cooper!70 Mainstreet!Draft FCB!Publicis Canada!Pixel Pusher!Y&R Inc!
About Filemobile
• SaaS based Social Marketing Suite
• Founded in Sept 2006
• Launched in excess of 3,000 apps
• Partners: Brightcove & ICUC
• Based in Toronto
“Filemobile is best in class at user generated content ” - Gannett
EMPLOYEE GENERATED CONTENT @filemobile
Some of the company we keep…
EMPLOYEE GENERATED CONTENT @filemobile
Companies are turning to rich media to educate, inform, and engage their employees.
EMPLOYEE GENERATED CONTENT @filemobile
The creation of storytelling material that engages people to consume the content.
EMPLOYEE GENERATED CONTENT @filemobile
A company must give something valuable
to get something valuable in return.
EMPLOYEE GENERATED CONTENT @filemobile
Instead of the powerpoint deck or word document provide a video or photo to tell your story.
EMPLOYEE GENERATED CONTENT @filemobile
Your corporate audience is 78% more likely to watch and retain information in a video, than a document or email.
Consider Employee- Generated content:
EMPLOYEE GENERATED CONTENT @filemobile
Humans are visual beings who are aracted to images
EMPLOYEE GENERATED CONTENT @filemobile
Why? A picture is worth a 1,000 words
EMPLOYEE GENERATED CONTENT @filemobile
… and people give them a LOT more aention
Rich Media is expensive to produce
EMPLOYEE GENERATED CONTENT @filemobile
Your audience wants to give you their photos & videos
EMPLOYEE GENERATED CONTENT @filemobile
The cost is your time in the important role of curation
EMPLOYEE GENERATED CONTENT @filemobile
Publish it to your audience and let them consume it
EMPLOYEE GENERATED CONTENT @filemobile
Celebrate your employees!
EMPLOYEE GENERATED CONTENT @filemobile
Let your employees help you tell your story
EMPLOYEE GENERATED CONTENT @filemobile
Turn Words Into Images
EMPLOYEE GENERATED CONTENT @filemobile
YOUR INTRANET + GOOD CONTENT
Social Activities drive engagement
= Engaged Employees
EMPLOYEE GENERATED CONTENT @filemobile
! Give users specific tasks
! Upload photo / video / audio or text from desktop or mobile
! Multiple display experiences including: Live Blog, Gallery, Slideshow
! Organize content in to multiple programs, campaigns
! Moderate content, create moderation roles
! Publish to your CMS / Intranet
! Login through your SSO / LDAP / or SAML
! Social activities include: Voting, Rating, Commenting, Uploading
Key Features
A full platform for employee generated programs
EMPLOYEE GENERATED CONTENT @filemobile
! Give users specific tasks
! Experiential Prize
! Commenting / Rating / Voting
! Ask for it at the source: Mobile app
! Seed your content
! Promote good content on intranet
! Give your employees the tools to create.
! Curate & moderated your content
Tips for geing employee-generated content
EMPLOYEE GENERATED CONTENT @filemobile
The Solution: Filemobile’s Platform & Products
Gather. Curate. Publish. Amplify.
EMPLOYEE GENERATED CONTENT @filemobile
Product Suite Media Factory provides a cross-platform suite of products
Live Blogging Social Feeds User-Generated News Contests Community Widgets Mobile
EMPLOYEE GENERATED CONTENT @filemobile
Flexible: How we deliver the solution:
TIME TO DEPLOY
COMPLEX I TY
White Label: Complete turnkey web and mobile apps
Template: Create web apps fast with our component library
APIs & SDKs: Fully documented, allow for custom application for any device or integration in any system
Widgets: Web iframe drop and go
EMPLOYEE GENERATED CONTENT @filemobile
Case Studies
EMPLOYEE GENERATED CONTENT @filemobile
Case Study: Farmers Insurance
! Type: Video Portal
! Client: Farmers Insurance
! The claims department uses Filemobile tools to post videos
on internal communications, training videos and live
broadcasts from product managers and the CEO.
! Admin have control over who can upload videos, and who
can approve videos.
! The video portal manages 100’s of video assets with one
backend and front-end tool.
! Accessible in a secure manner via the corporate intranet.
EMPLOYEE GENERATED CONTENT @filemobile
Case Study – Lincoln Financial
! Type: Community Contest
! Client: Lincoln Financial
! Lincoln engaged their employees to nominate organizations
in their community that had similar ideals to the Lincoln
Financial brand.
! Hundreds of organizations were nominated through the
Filemobile contest engine.
! Lincoln Financial management narrowed the awards down
to 10 organizations.
! The Lincoln Financial employees were provided an
application that allowed them to vote for their favorite.
! The winner gets a $50,000 prize to their not-for-profit.
EMPLOYEE GENERATED CONTENT @filemobile
Case Study – Honda
! Type: Video Portal
! Client: Honda
! The ATV department uses an employee-generated
video portal to roll out training videos to their dealer
network.
! Videos can be organized by product.
! Videos can be provided to dealer network in a
controlled environment only accessible to specific
people.
! The video portal can manage dozen’s of categories and
1000’s of video assets.
EMPLOYEE GENERATED CONTENT @filemobile
Case Study – Life is Good
• API: Moderated Instagram Feeds
• Client is ingesting Instagram feeds into Media Factory.
• Users are able to upload by using #optimism + they can upload video or
photo from their computers.
• API allows Life is Good to build a custom interface that resembles
Pinterest.
Case Study – World Bank • Facebook Contest
• World Bank is running a photo/video contest in Facebook.
• All social activities are broadcast through the participants feed driving
most of the site discovery.
EMPLOYEE GENERATED CONTENT @filemobile
! Deployed in : Canada, USA, Australia & Europe (Q1/2014)
! Over 50,000,000 unique visitors per month*
! Over 4 million user sessions per day
! 100 + million API calls per month
! 150,000 photos / videos uploaded per month
! 25,000 comments per month
! Over 5 million registered users
! Over 10,000,000 media items uploaded
! 20 million + media views per month
Platform Key Stats
EMPLOYEE GENERATED CONTENT @filemobile
Thanks…
@filemobile www.filemobile.com blog.filemobile.com
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