final challenge solution by team russia at unilever future leaders league 2013

25 March 2013

“Help a child reach 5” program:

Going viral, involving community

How do we make this film go viral?

How do we get people more involved in the lives of the children of Thesgora?

How can people become lifelong supporters of Lifebuoy and our program?

How can they contribute and volunteer?

Problem

involving video

Show of Gandappa Film

on iPad for Indians

Film about lives of

children to their 5th

birthday

Let’s make “Help a child reach 5” program go global

We will bit our challenges through 5 key actions!

INVOLVEMENT SHARING

INVOLVEMENT SHARING

We attract famous people to life-changing initiative

They come & teach Thesgora kids on volunteer basis

The movie will be shared around the world

INVOLVEMENT SHARING

Let’s found NPO to make the involvement organized

Firstly, NPO will manage volunteer movement

Educate kids and

mothers how to wash

hands, participate in

School of 5 program

and other activities

Participate in “Show

for my child” film,

volunteering in

schools and

universities

Help volunteers to

connect with school or

village representatives,

organizing transition to

India

Secondly, NPO will raise donations

Thirdly, NPO will partner with similar organizations

Fourthly, NPO will help raise money for PPP projects

INVOLVEMENT SHARING

We need to make a student movement in India

They will be the future leading power and ambassadors

of the “help child reach a 5” program

They will act in the cities as well as the villages

Organizing PR-events

and campaigns

Helping incoming

volunteers

Helping kids and moms

during the program

Assisting and providing

information to the new-comers

Looking for new partners Delivering needed materials

In long period they’re a source of Unilever leaders’

INVOLVEMENT SHARING

We can use our greatest inspirers – our employees

We will Call for their help and ask to share the Gandapa

video in their social or professional networks

This simple action can bring enormous results

Potential audience:

INVOLVEMENT SHARING

There are many cases of social topics going global

Al Gore

TED Talk “Averting the climate crisis”

10+ million views

Nobel Peace Prize for his work

in climate change activism

There are many cases of social topics going globalLifebuoy ideas worth spreading

Thank you for attention!

Any questions?