final kantipur
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Chapter 1: Profile of Organization
Introduction:
After the success of people's movement, new constitution (Nepal'sconstitution 2047) has guaranteed the press freedom and right to
information to the people. It was widely praised. Wide impact of this provision has been seen to the media sector. Political and other sectors
have also been benefited by this freedom. This provision encouraged themedia sector luring huge investment in media. Media became
professional and it was accepted as the industry of the country. Political parties became free and Political activities sped up.
Kantipur and The Kathmandu Post, the first broad sheet national dailies
from private sector were published in 2049 Falgun 7th with ambitiousinvestment of more than Rs.30 million (3 crore ). Kantipur Nepal is a private owned newspaper in Nepal. Kantipur Publications Pvt. Ltd. owns
the Kantipur Nepali newspaper. This newspaper is one of the mostadmired daily broadsheets of Nepali dialect in the country. Kantipur is
published in the Nepali language. This newspaper is published at thesame time from four places in Nepal viz. Biratnagar, Kathmandu,Bharatpur and Nepalgunj. Kantipur have its weekly publication from
Doha, Qatar but not simultaneously.
The circulation of Kantipur Nepal is about 250,000 copies per day.According to the figures it is the one of the most extensively circulated
local newspapers of Nepal. Kantipur is widely considered to be pro -World Bank and pro-Indian. In the year 1993, Kantipur was launchedalong with another newspaper The Kathmandu Post. There two broadsheets happened to be the first private daily broadsheets of the
country of Nepal.
The Kantipur was successful in attracting the attention of the readers very
quickly and the approach of the newspaper made it v ery popular in shorttime. The Nepalese newspapers in common provide the information on a broad assortment of local issues and also cover topics on celebrities.
Media survey found that Kantipur is most widely read (49.7%)
newspaper in Nepal. Annapurna Post is second (8.7%). Source:
www.panossouthasia.org
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Slogan : Your Right to Information
Publisher : Kantipur Publications
Established : Falgun 7th,2049
Founder : Shyam Goenka
C/MD : Kailash Sirohiya
Directors : Swastika Sirohiya
Rameshwor Thapa
Editors : Sudhir Sharma (Kantipur)
: Akhileshwor Upadhya (The Kathmandu
post)
: Subash Dhakhal (Saptahik&Nari)
: Prashant Aryal(Nepal Weekly)
Headquarters : Kantipur Complex, Subidhanagar
Kathmandu, Nepal
Official website : www.ekantipur.com
Kantipur Products:
Kantipur Daily:
Most widely circulated Nepali Daily Broadsheet with largest readership
in Nepal. Daily Circulation Figure: 250,000 copies.
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The Kathmandu Post:
The only all color English Daily. Daily Circulation Figure: 70,000 copies.
Nari:First monthly women magazine with highest readership and is popular for
its' diversified section which includes, health, beauty, interiors, art,
literature, lifestyle glamour and social elements. Monthly Circulation
Figure: 45,000
Saptahik:
Entertainment based family weekly tabloid. Weekly Circulation Figure:
120,000 copies
Nepal weekly:
Country's fastest growing socio-political newsmagazine especially
famous for acute political reporting and analysis. Weekly Circulation
Figure: 37,000 copies
Ekantipur:
Official website of Kantipur Publications
Mission:
Kantipur has deep-seated belief in democracy and freedom of press for
the positive change in society. It is committed to provide true picture of news and analytical reviews to the Nepalese society. Being the market
leader the organization has the added responsibility to affirm
professionalism in disseminating true information.
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Organizational Chart:
C/MD
Kailash Sirohiya
Director
Swastika Sirohiya
Director
Rameshwor Thapa
Press Dispatch
Corporate Head
MarketingIT CirculationPapers Account Administration
kantipur
SalesDistributionSaptahik
consumer
Nepal
customers
Nari
E-kantipur
The Kathmandu post
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OPERATION STRUCTURE:
News collection
Articles collection
Advertising collection
Desk(compilation)
Layout section
Press
Dispatch
Distribution
Agencies Drop points
Customers / readers
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Chapter 2: Profile of the Department Trained in
Responsibility for getting the newspaper from the press to the reader falls
to the distribution division. Agencies buy copies of the newspaper at a
discount and deliver them, through stationery shops and individual
hawkers. The circulation department draws the routes that carriers follow.
This department is also responsible for rack sales, newspapers that go into
coin-operated dispensers. The circulation department maintains
subscribers' billing records, stops and starts deliveries upon request, and
uses service runners to deliver missing papers. Because of a newspaper's
circulation, the number of people who receive the paper has a substantial
impact on its advertising rates, so the circulation department is very
important in publication house.
It participate in the development and implement of single copy operation,
sales plans and budget Manages single copy agreements, negotiate
contract proposals and communicate with Agencies. The department
interact in a positive , enthusiastic and professional manner with readers,
potentials readers, agencies, retail counters, the general public, vendorsand other necessary business contacts with including other newspapers
and related industries which are external factors where as it interact in a
positive, enthusiastic and professional manner with systems, rack
maintenance, production, packaging, transportation, single copy staffers,
marketing , news, advertising, and other internal depart ments as required.
Circulation department determine the needs of assigned distribution areas
in order to grow sales/circulation, this can be achieved through market
tours , communication with agencies and retail stores(stationery) andnumerous other methods like securing news rack locations, retails
locations, and other avenues to distribute and sell products. The
department has knowledge of different geographic locations. It sells and
distributes multiple products published by the publication house. It can
oversee night operation as necessary .
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y Management of supply/sales figures based on internal budgets;
y Working with distributors on the day-to-day running of the
portfolio;
y Drive circulation growth through sound trade marketing plans;
y Liaising with the production department to ensure transition of magazines from printer to newsstand;
y Updating various weekly and monthly internal reports
y Implement sales strategies
y Has bottom-line accountability for newspaper sales and
distribution.
y Plans and implements cost- effective marketing campaigns that
grow circulation volume and increase market penetration.
y Works with publisher or manager, providing timely circulation
information.y Oversees day-to-day operations of circulation department. Involves
preparing and implementing budgets that support circulationmarketing while keeping expenses at or below budgeted levels.
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Chapter 3 :
Layout of the Department and tools used
Facility Layout: Circulations
Senior Executive
Circulation
Customer Care Centre
Senior Manager
Circulation
Department Head
Cash Counter
Coordination Centre
DME
Cycle boy
Hookers
E n t e r
Senior Executive
Circulation
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Tools :
Policy/programs
y Corporate marketing team
y Retail marketing
y Hawkers
y DME based marketing
y Schemes based promotion
Device/programs:
y Circul module
y Computers with networking
y Paper based reporting
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Chapter 4: Operations
Circulation Process Flow chart
Agency Sales team
Paper Order
Entry of bills & Subscriber Database
Total Print Order to Press
Paper dispatch
Agency Drop Points
Hawkers
Readers
Stationaries
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Chapter 5 SWOT Analysis:
Strength:
y Strong brand recognition
y Adequate resources- financial and
infrastructure
y Customers top priority
y Multiple media tools
y Competent and huge human resource
y Strong national and international
backup
Weakness:
y Conservative and autocratic
decision making
y Over experience/ monotonus
tendency
y Lower competitor orientation
y Family like business
y Less coordinated departments
y Unbalanced quantity in different
publication
y More advertorial than informative
(60/40)
Opportunities:
y Penetrated market
y Expand geographically
y Can utilize goodwill in multiple
business
y Expand market in multiple segment
like: business/economy, online edition,
education
Threats:
y Other media houses rowing
rapidly
y Dynamism required in product
life cycle stage
y Market is rapidly grabbed by
other media especially in English
paper
y Strengths and quality of
news/article are comparatively
lowered
y May loose reader due to higher
coverage of ads.
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Conclusion:This report is based on the internship that is required in partial
fulfillment of MBA and the internship was done in Kantipur
Publications Pvt Ltd, Subidhanagar, Kathmandu. The report basically
focuses on the activities of circulation (sales and distribution)
department. The general objective of th is study is to get the better
understanding of the working environment of Kantipur Publications
Pvt Ltd, circulation department. It tries to assess the role of sales and
distribution in the newspaper industry.
The main reason for which the internee had selected Kantipur
Publications is to know about the working condition and systems of
the paper industry in Nepal¶s largest and most recognized media
house. The prime objective is to obtain the professional experience by
exposing to the organization culture and implementing the knowledge
that has been learnt.
In the course of the internship, the internee visited different areas and
locations to promote the sales skim and to find out the distribution
channels that reach to the final consumers (readers).
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Bibliography:
y Internet
y Internal organization source
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Annexure A
Form 1: µPersonal Pr ofile¶ in Log Book
Personal Pr ofile (Details of Student)
Name : Sudeep Khanal
Registration Number : 560934913
Address :Gongabu ,Kathmandu
Tel :014365232
Fax :014470178
Email : sudeepkhanal @hotmail.com
Training Outline :
I had done internship in circulation department of Kantipur Publications Pvt. Ltd. and able to
gain precious knowledge aboutpaper distr ibution and sales trend in paper industr ies.
Note: Affix a recent passport-sized photograph:
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Annexure B
Form 2: µRecord of Training Pr ogress¶ in Log Book
Record of Training Pr ogress
Date to Start Training:
Department I: Circulation Department
Starting date:7th
Sept ,2010
Ending date:6th
Nov ,2010
Details of any referrals and recovery
Department II:
Starting date:
Ending date:
Details of any referrals and recovery
Department III:
Starting date:
Ending date:
Details of any referrals and recovery
Department IV:
Starting date:
Ending date:
Details of any referrals and recovery
External Examiner Signature:
Date:
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Annexure C
Form 3: µLog Book Format¶
Log Book
Title and brief description :
Student¶s signature confirming acceptance of Training :
Date of acceptance : 2010-09-07
Details of any referral and recovery if appropriate :
Date of completion and submission :2010-11-06
Date: 2010-11-06
Signature of LC Faculty
Following Format must be followed in the Training Log Book on every page during the
training:
Datetime
Department Area of work in
department
Details of duties
Performed
Additional Achievement
Supervisor µs signature
remarks
2010-
2010
Circulation Sales
&distribution
Determining
the needs of
assigned
distribution
areas in
order to
increase
sales
/circulation
Knowledge
about
publication
,sales
,distribution
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Annexure D
Form 5: Declaration by Student (in Training Report)
Pr o-forma for Declaration by the Student
I, Sudeep Khanal , hereby declare that the µTraining Report¶ submitted in partial fulfillment
of the requirements for the MBA course of Sikkim Manipal University, India, is my original
work and not submitted for the award of any other degree, diploma, fellowship, or for any
publications.
Place: Maitidevi ,Kathmandu Name of Student: Sudeep Khanal
Date: 2011-02-04 Reg. No: 560934913
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Annexure E
Form 6: Certification by the Examiner (in Training Report)
Pr o-forma for Certification by the Examiner
The µInternship Report¶ of Sudeep Khanal ,on Circulation Departmentof Kantipur Publications Pvt. Ltd. , is approved and is acceptable in
quality and form.
Internal Examiner External Examiner
(Name and Designation) (Name and Designation)
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Annexure F
Form 7: Certification by the Learning Centre Faculty/Head (in Training Report
Pro-forma for Certification by the Learning Centre Faculty/Head
This is to certify that the µTraining Report¶ has been submitted in partial
fulfillment of the requirements for the MBA of Sikkim Manipal
University, by Sudeep Khanal with enrolment number 560934913 and
has performed the Internship under my supervision and guidance and that
no part of this report has been submitted for the award of any other
Degree, Diploma, or Fellowship and that the work has not been published
in any Journal or Magazine.
Certified
(Signature & Name of the LC Faculty and Designation)
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Annexure 1
Form A: µInternship: Per formance Appraisal Form¶ (OJT: PAF)
Name of Student : Sudeep KhanalRegistration Number : 560934913
Name of the Learning Center and Code : 01537
Name of the Organisation :Kantipur Publications Pvt.ltd
Name of Department : Circulation
Period : from:7 thSept,2010 to:6 thNov2010
(award 10 marks in each section)
i) GROOMING Dress Up
Immaculate Appearance, Clean uniform, Well groomed hair, clean nails & hands
Smart appearance, Crisp uniform, acceptable hair, clean nails and hands
Well presented, clean uniform, acceptable hair, clean nails and hand
Untidy hair, creased ill kept uniform, hands not clean at all times
Dirty/ disheveled, long unkempt hair, dirty hands and long hair
ii) ATTENDANCE /PUNCTUALITY (_______days present out of_______days)
On time, well prepared, ready to commence task, attendance 100%
On time, Lacks some preparation but copes well, attendance between 99 -90%
On time, some organized aspects ± just copes, attendance between 89-80%
Occasionally late, disorganized approach, attendance between 79-69%
Frequently late, not prepared, frequently absent without excuse
iii) COMMUNICATION SKILLS
Very confident, demonstrates outstanding confidence & ability both spoken/written
Confident, delivers information
Communicates adequately, but lacks depth and confidence
Hesitant, lacks confidence in spoken/written communication
Very inanimate, unable to express in spoken or written word.
iv) ATTITUDE TO CUSTOMERS/COLLEAGUES
Outstanding rapport with Customers/cilents and colleagues
Polite, considerate and firm, well liked
Gets on well with most colleagues, handles cilients/customer well
Slow to mix, weak manners, is distant, is insensitive to customer needs
Does not mix and relate well with customer and colleagues
v) ATTITUDE TO SUPERVISION
Very co-operative, acts on constructive criticism
Readily accepts criticism and is noticeably willing to assist others
Accepts criticism, but does not necessarily act on it
Takes criticism very personally, broods on it
Persistently disregards criticism and does own way
vi) INTIATIVE & MOTIVATION
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Very effective in analyzing situations and resourceful in solving problems. Demonstrates ambition to
achieve progressively
Shows ready appreciation and willingness to tackle problems.
Positively seeks to improve knowledge and performance
Usually grasps points correctly. Shows interest in all work undertaken
Slow on the uptake. Is interested only in areas of work preferred
Rarely grasps points correctly. Lacks drive and commitment
vii) RELIABILITY & COMPREHENSION
Is totally trust worthy in any working situation.
Understands in detail, why and how the job is done
Can be depended upon to identify work requirements and willing t o complete them.
Readily appreciates, how and why the job is done
Gets on with the job in hand. Comprehends, but doesn¶t fully understand work in hand
Cannot be relied upon to work without supervision
Comprehends only after constant explanation
Requires constant supervision.
Lacks any comprehension.
viii) RESPONSIBILITY
Actively seeks responsibility at all times
Very willing to accept responsibility
Accepts responsibility as it comes
Inclined to refer matters upwards rather than make own decision
Avoids taking responsibility
ix) QUALITY OF WORK
Exceptionally good, accurate in work, very through-usually unaided
Maintains a high standard of quality
Generally good quality with some assistance
Performance is uneven
Inaccurate and s low at work
x) QUANTITY OF WORK
Outstanding in output of work
Gets through a great deal
Output satisfactory
Does rather less than expected
Output regularly insufficient
TOTAL (out of 100)
Name of Appraiser : Sunil Vasistha Signature
Designation of Appraiser: Senior Manager Date
Signature of Student: Date
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