final kemper presentation
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8/3/2019 FINAL KEMPER PRESENTATION
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This is my new brand mark for the kemper museum of contemporary art.
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Welcomethe Kemper would like to
visitors to a valuable community asset that
presents a growing permanent collection,
special exhibitions, and community outreach
programs to an audience of all ages and
levels of interest.
R a c h a e l B l a c k b ur n
C
oz a d
as the director, Rachel blakburn cozad welcomes visitors to a valuable community asset that presents a growing permanent collection, special e
and community outreach programs to an audience of all ages and levels of interest.
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One of the great currents in the
contemporary experience of art
is that it seems to come out of
the experience of the author.
- Anish Kapoor
Anish Kapoor said,
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This timeline shows a brief history of the museum.
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At the Kemper, we believe that the arts foster exchange, debate,
and greater understanding of the human experience. We aim for
a wide audience to partake in this versatile, educational, and
aesthetic experience that we have to offer.
MISSION
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The Kemper is all about the art.
the experience. The interaction.
the community.
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VALUESThe primary objective of
Kemper Museum is to stimu
dialogue, to foster understandand appreciation of modern
contemporary art. Everythin
centered around the art.
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TILE
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CON T E M PORARY
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N E RGETIC
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part of the flexibility of the mark can be demonstrated by fact that the words kemper contemporary art and museum are be arranged in dif erent orders.
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there many ways of arranging the brandmark.
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BELL GOTHIC StdThis typeface is simplistic yet elegant in
its design. It’s sophisticated feel ads to
the contemporary aspectsaof the brand.
The body copy is alwasys light and fully
justified with allowance for hyphenation.
The typeface for this system is
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the color of the brand mark takes on the color of the art.
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The lettering of the brand mark is transparent which allows any artwork to become a part of the mark.
Sometimes you have to be cautions of legibility of the brand mark.
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Thats not a huge issue though because the the brand mark can be with or without imagery.
even when it’s on a plane background, the color of the mark should still reflect the color of the art.
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TOUCH POINTS
These touchpoints show a few examples of how this system might be used.
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TRASPORTATION
This particular mode of TRANSPORTATION is a unique, yet appropriate means of promotion for any art museum.
The balloon itself looks like a piece of art, and is reminisent of a lazy sunny day — a day in which a person might take the time to enjoy a work of art.
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PROMOTIONAL
Public promotion and SIGNAGEare of course important aspects of promoting an institution. This is a good opportunity to entice and inform any
potential visitors about the Kemper. The bold, visible brand mark and the vivid imagery should be hard to miss.
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INVOICE LETTER
This example of an INVOICE LETTER demonstrates how the museum may effectively communicate important information, and at the same time,
achieve its goal by sharing and promoting the most recent gallery exhibition.
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BUSINESS CAR
The BUSINESS CARD is presented as a flat business card with a unique brand mark arranged on it. But when you push on the edges, it
unfolds into a dimensional shape, thus making a structure that contains and displays the art. Like a museum.
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STATIONERY
ENVELOPE
The STATIONARY/ENVELOPE are examples of how the brand is both expressive and professional. With these artifacts, the identity of the Kemper is well identified.
The intention is for the user to have a memorable experience, and in the case of the stationary, a sample of art which may be enjoy and entice any potential
visitor or patron.
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WEBSITE
This Kemper WEBSITE always displays artwork. As there is always a new exhibition every month, the home-page gives a prieview
of the current visiting artist(s) work.
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Just for fun, i compared the kemper brandmark to other comperable museum logos.
*click six times
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Simply put, this brand is designed to showcase the energy and versatility of the Museum. It showcases the art, which is thof the museum.
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Thank you.
thank you.
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