final major project

FINAL MAJOR PROJECTDiwanisha Ramakrishnan

0903042

STEREOTYPES

STEREOTYPES

$W�WKH�EHJLQQLQJ�VWDJHV�RI�P\�ÀQDO�major project u had decided to focus

RQ�VWHUHRW\SHV�DV�WKH�ÀHOG�RI�VWXG\��,�researched into many different forms of

VWHUHRW\SLQJ��RFFXSDWLRQDO�VWHUHRW\SLQJ��WKH�PRVW�REYLRXV��UDFLDO�VWHUHRW\SLQJ��&ORWKLQJ��VRFLDO�DQG�PXVLFDO�LQWHUHVW�VWHUHRW\SLQJ��7KH�IDFW�WKDW�WKHUH�DUH�PDQ\�GLIIHUHQW�W\SHV�RI�VWHUHRW\SHV�,�KDG�WR�QDUURZ�LW�GRZQ�DQG�,�GHFLGHG�WKDW�,�ZRXOG�focus on how changing the way you dress

or do your hair can change what type of

SHUVRQ�\RX�FRPH�DFURVV�DV��7KHUHIRU�,�ZLOO�EH�WRXFKLQJ�XS�RQ�WKH�VRFLDO�JURXS�

stereotypes and stereotypes that are

FUHDWHG�IURP�VSHFLÀF�LWHPV�RI�FORWKLQJ�DQG�DFFHVVRULHV��'XULQJ�P\�UHVHDUFK�SURFHVV�,�IRXQG�WKDW�PRVW�YLVXDO�UHSUHVHQWDWLRQV�RI�stereotypes were quite serious or had more

HPSKDVLV�RQ�KRZ�LW�DIIHFWV�SHRSOH��6R�,�have decided to do the opposite and make a

SOD\IXO�DQG�IXQ�FRQFHSW��ZKLFK�ZRXOG�TXLWH�OLWHUDOO\�VWDWH�WKH�REYLRXV��EXW�ZLWK�D�QRW�VR�VHULRXV�WRQH�RI�YRLFH�

5 ( 6 ( $ 5 & + � 2 1 � ) , ( / ' � 2 ) � 6 7 8 ' <

Photographs

taken portraying

stereotypes found in

the research

STEREOTYPES

7KH�ÀUVW�H[SHULPHQWV�,�KDYH�FRQGXFWHG�WR�WU\�DQG�PDNH�WKLV�IXQ�FRQFHSW�ZHUH�WKURXJK�WKH�HOHPHQW�RI�VRXQG��,�UHFUHDWHG�WKH�&KLQHVH�ZKLVSHU�JDPH�WKDW�VWDUWHG�ZLWK�D�UHFRUGLQJ�GHVFULELQJ�WKH�SHUVRQ�LQ�D�SKRWRJUDSK��7KLV�UHFRUGLQJ�ZDV�WKHQ�JLYHQ�WR�WKH�QH[W�SHUVRQ�ZKR�WKHQ�UHFRUGHG�WKHLU�YHUVLRQ�RQ�WR�WKH�UHFRUGHU�DQG�WKLV�ZRXOG�WKHQ�EH�SOD\HG�WR�WKH�QH[W�HWF��7KLV�H[SHULPHQW�ZDV�IXQ�EXW�WKHUH�ZDV�QR�YDOLG�RXWFRPH�DQG�VRPH�UHFRUGLQJV�ZHUH�QRW�DV�GHVFULSWLYH�ZKLFK�PHDQW�WKH�QH[W�SHUVRQ�GLGQ·W�KDYH�PXFK�WR�EXLOG�XS�DQ�LPDJH�IURP�

)RU�P\�VHFRQG�H[SHULPHQW�,�GHFLGHG�WR�EULQJ�D�YLVXDO�HOHPHQW�WR�WKH�SUHYLRXV�one but using the fun component of a

PL[�DQG�PDWFK�ERRN��7KH�ERRN�ZRXOG�EH�XVHG�SDUDOOHO�ZLWK�WKH�VRXQG�DQG�WKH�XVHU�ZRXOG�SXW�WRJHWKHU�WKH�GLIIHUHQW�parts of portrait pictures as they

KHDU�WKH�DXGLR�

$OWKRXJK�ERWK�RI�WKHVH�H[SHULPHQWV�ZHUH�SOD\IXO�DQG�IXQ�DQG�SRUWUD\HG�WKH�VWHUHRW\SH�FRQFHSW�,�ZDV�QRW�VDWLVÀHG�ZLWK�WKH�OHYHO�RI�KRZ�PXFK�LW�represented my new media practice so

,�GHFLGHG�WR�FUHDWH�DQ�RQOLQH�YHUVLRQ�of a randomized image generator which

ZRXOG�SXW�WKUHH�GLIIHUHQW�VHFWLRQV�RI�WKH�LPDJHV�WRJHWKHU��,�ZDV�XQDEOH�WR�XSORDG�WKLV�DQ\ZKHUH�DV�D�VLWH�RU�DSSOLFDWLRQ�DV�WKHUH�ZDV�VRPH�HUURUV�LQ�WKH�FRGLQJ�

([SHULPHQW��

([SHULPHQW�� ([SHULPHQW��

5 ( 6 ( $ 5 & + � 7 + 5 2 8 * + � ( ; 3 ( 5 , 0 ( 1 7 $ 7 , 2 1

0L[�DQG�0DWFK�%RRN

STEREOTYPES

7KURXJK�P\�UHVHDUFK�DQG�H[SHULPHQWV�,�KDG�gained further insight into what phrases

DQG�ZKDW�VWHUHRW\SHV�PRVW�SHRSOH�XVHG��7KH�ones that were most common were the ones

,�KDYH�RSWHG�WR�XVH�LQ�P\�ÀQDO�DUWHIDFW��7KH�LGHD�RI�SOD\LQJ�ZLWK�VWHUHRW\SHV�KDV�VWLOO�IROORZHG�WKURXJK�DQG�,�KDYH�GHFLGHG�WR�FUHDWH�D�YLGHR�RQ�KRZ�FKDQJLQJ�VRPHRQH·V�DSSHDUDQFH�WKURXJK�FORWKLQJ�DQG�DFFHVVRULHV�FDQ�FKDQJH�WKH�VRUW�RI�SHUVRQ�WKH\�ZRXOG�FRPH�DFURVV�DV��VWHUHRW\SHG�

7KH�SOD\IXO�DVSHFW�RI�WKH�SURSRVDO�LV�UHSUHVHQWHG�WKURXJK�D�UXELNV�FXEH��7KH�rubiks cube and its functions are quite

OLWHUDOO\�D�GLUHFW�YLVXDO�UHSUHVHQWDWLRQ�DV�WKH�ZD\�\RX�LQWHUFKDQJH�WKH�VLGHV�UHYHDOLQJ�VRPHWKLQJ�GLIIHUHQW�XQWLO�\RX�HQG�XS�ZLWK�WKH�VDPH�WKLQJ�RQ�DOO�VLGHV��7KH�YLGHR�KDV�the same concept as each side of the cube

UHYHDOV�D�GLIIHUHQW�VWHUHRW\SLFDO�LPDJH�RI�D�IHPDOH�DQG�HQGV�ZLWK�WKH�VDPH�LPDJH�ZH�started with to represent the idea that one

person can be many stereotypes because of

ZKDW�WKH\�KDYH�GHFLGHG�WR�ZHDU�

)URP�P\�SUHYLRXV�H[SHULPHQWDO�DXGLR�WHVWV��,�KDYH�WDNHQ�WKH�VFULSW�WKDW�SHRSOH�GHVFULEHG�RQ�HLWKHU�WKH�UHFRUGLQJ�RU�JHQHUDO�ZRUGV�WKDW�PRVW�SHRSOH�XVHG�WR�GHVFULEH�WKH�SHRSOH�WKDW�,�VKRZHG�WR�WKHP��,�XVHG�WKHVH�ZRUGV�and phrases to create a fun and preppy

QDUUDWLRQ��ZKLFK�LV�DFFRPSDQLHG�E\�VLPSOH�W\SRJUDSK\��7KH�YLGHR�ZDV�VKRW�LQ�PDQ\�DQJOHV�EXW�WKH�G\QDPLFV�RI�WKLV�SRVLWLRQLQJ�ZDV�PRUH�DSSHDOLQJ��

) , 1 $ / � $ 5 7 ( ) $ & 7

6WLOOV�IURP�WKH�ÀQDO�YLGHR

STEREOTYPES

&OLFN�RQ�WKH�LPDJH�WR�YLHZ�IXOO�YLGHR