final project

Kelly LenartMSU New Media Drivers LicenseSocial Media Marketing Strategy

Ann Arbor, MIo A digital marketing agency located in Michigan, catering to the whole nation.

o Fundamental to the MSU New Media Drivers License course, as CEO Derek Mehraban is the

professor!

An MSU affiliation can provide valuable connections with alumni.

Ingenex Digital Marketing can brand itself as a young, tech-savvy agency.

Strengths:

MSU affiliation

Portfolio

Weaknesses:

Ann Arbor, MI

Opportunities:

Location

Economic instability

Threats:

Economic instability

Cambell Ewald; other firms

Strategy

Use existing social media to initiate image

change.

Shameless Self-Promotion

• Link all platforms to company website.• Feature social media on website.• Begin PR regime.

Google and Youtube Analytics

• Create an Adwords campaign.• SEO Optimization.• Track results (ROI)

Brand Monitoring and Listening Use Google to track Ingenex’s

online presence.

Budget Allocations

0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5

OtherYoutubeGoogle

Timeline

• 6 month campaign• Monthly check-ins

• Daily to weekly updates, by media.