final project

MARRIOTT HOTELS

Meagan Adams

Challenges and Goals

There is a "Marriott Way." It's about serving the associates, the customer, and the community. Marriott's fundamental beliefs are enduring and the keys to its continued success.

This is their main goal, to achieve a “Marriott Way” and to improve it.

Challenges and Goals

Large global market, experiencing problems in Egypt, Bahrain, and Libya

Mark Satterfield lead an evacuation in Tripoli

Much turmoil in these regions

Over-arching theme

Include aspects of Public Relations, Social Media, and promotions to persuade consumer that it is safe with Marriott Hotels.

Public Relations

Get word of mouth recommendations from satisfied clients in the situation from Tripoli, that prove that Marriott is safe to stay with

Social Media and Promotions Give extra Marriott award points to the

customers that participate in contests. Such as, “Describe your best Marriott

experience.”

Promotions

Offer rewards to customers who were afflicted by the issues that occurred in the troublesome nations

Metrics of Success

Monitor success through sales in theses nations. Have sales increased or have they remained stagnant?

Marriott’s Peak Season

Offers a peak season for golfers from May 16th to October 16th

Offers special benefits such as two free rounds of golf and free use of driving range

Bibliography

http://www.marriott.com/Multimedia/PDF/IndividualIncentives/LocationLists/LocationList_Golf.pdf

http://www.blogs.marriott.com/marriott-on-the-move/2011/03/our-culture-sustains-us-through-challenging-times.html

http://investor.shareholder.com/MAR/marriottAR10/financials/quarterly_financial_data/index.html

http://www.marriott.com/corporateinfo/culture/coreValues.mi