final project process book: christmas posters
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FINAL SENIOR PROJECT:CHRISTMAS ILLUSTRATIONS
Dani Ostrowski • VIST 405 • Fall 2014
PROCESS BOOK
Project OverviewThe objective of this project was to create a series
of Christmas-themed posters created using hand
illustration and hand typography skills. I chose three
well-known phrases from Christmas songs to illustrate:
“Have Yourself A Merry Little Christmas,” “Baby It’s Cold
Outside,” and “Let It Snow, Let It Snow, Let It Snow.”
The pieces were sketched out, scanned into the
computer and edited, then copied and hand-
painted onto 16”x20” illustration boards.
The final illustrations were scanned, edited further in
Adobe Photoshop, and printed.
Smaller, 5”x7” prints were turned into gift cards. Even
smaller prints of the pictorial portion of the posters
were made into gift tags. Posters were printed in
11”x17” format.
I am inspired by this piece because of its hand-painted appearance and feel. I attempted to create a similar style and feel in my own pieces.
My final color scheme was heavily influenced by this cover art for New Yorker Magazine. I created a limited color palette using similar colors to the dominant colors used in this imagery.
InspirationI did quite a bit of research for this project. I studied
other typographers and illustrators processes to
decide what steps I needed to take in order to be
efficient and create the most professional product at
the completion of the project.
After searching through other illustrations and hand
typography images, I decided I wanted to incorporate
hand-crafted and hand-painted elements. This
ultimately led me to do most of the work by hand with
some computer editing as an aid, instead of utilizing
the computer for the majority of the process.
These are some examples of other pieces that inspired
me and helped me make certain design decisions
throughout my process.
I like how this layout has a solid block in the background to ground all the elements and how occasionally the border is broken.
An example of a quick thumbnail working with different layout ideas with type and drawing.
Larger sketch from a thumbnail
Sketches & Early DesignSketching was the first phase to completing the project.
I started by creating dozens of tiny thumbnails, working
with the words and looking at different ways they work
together. I also worked with different illustrations and
how they might fit in with the typography.
From each set, I chose a few favorite thumbnails and
created a little bit larger sketches before choosing a
layout to continue with.
A final sketch was created roughly to size. This final
sketch was then scanned to be manipulated using
Adobe software.
Illustrations were refined further and placed in the
computer only to gauge spacing for the typography.
A final sketch was created and once the typography
was set on the final layout, a new render of the
drawing was completed on that final.
This was a final-stage sketch. From here, this sketch was scanned into Adobe Illustrator, and a rough vector version was created.
LET IT SNOW
it
let it snow
Refining StagesAfter creating the final sketches, I scanned in the
images and brought them into Adobe Illustrator. I
created rough vectorized versions of the designs I
had on paper.
The benefit of this stage was that it gave be the
ability to test out different color schemes, as well as
create a very detailed and refined layout for the
typography. Using the computer allowed me to scale
things quickly and lock down a final design to be
traced and painted.
I began working with different color concepts for the posters, working in Adobe Illustrator and Photoshop.I chose a limited palette that fit the Christmas theme without being the traditional bright red and green.
Practice Paintings & ColorOnce the layout was perfected and, I printed the
designs to scale and traced them onto regular
drawing paper.
I chose to create practice paintings of each of the
posters in order to find out which areas might cause
trouble; after working with the acrylic paint, I made
a few minor design changes to accomodate the
medium before painting the final.
During the practice phase, I also tested out several
paint colors. I had earlier decided I wanted to work
with neutrals plus a deep red and a teal. During this
phase of the project I made final decisions on the
specific colors to be used.
Final PaintingsAfter the practice rounds were over, it was time for the
final. I painted the final pieces on 16”x20” textured
illustration boards.
After these were completed, I scanned them and
worked in Adobe Photoshop to clean up a few
areas. I maintained a balance between the subtle
imperfections from the hand painting and the
perfection of computer tools. The final digital images
are used in the other products.
Printable PostersThe digital version is available for print in poster format
at sizes 11”x17” and smaller.
These posters feature scanned images of the original
illustrations with some Adobe Photoshop editing and
extra texture to imitate the originals was applied.
Cards & TagsI made 5”x7” prints and created Christmas greeting
cards using a gate-fold, brown craft paper card and
matching envelope.
I also created small prints of the illustrations without the
typography and created To/From gift tags, framing
the prints in matching brown craft paper, and using
a red and white twine as the attachment device for
the tags.
I made several decisions about the packaging of the
card sets. Each envelope is tied carefully with twine
and each set of 5 cards and 5 envelopes is tied
together with a piece of burlap, craft paper, and a
matching tag.
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