final research boards
Post on 12-Mar-2016
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Welcome to New York City,
Because wherever you were born, you are
a New Yorker now. With the most diverse
population, millions of us New Yorkers were
not born in this state or even this country,
but once you’re here you’re home.
Because if it’s 1am on Tuesday evening and
you want to hang a picture, eat sushi, drink
a Brooklyn micro brew, and get lucky, you
can have them all delivered, thanks to your
local hardware store, Japanese restaurant,
bodega, and “massage” parlour.
Because you can travel the world without
leaving your neighbourhood. Where else
can you stand on a street corner and hear
10 different languages spoken? And within
3 blocks encounter food from a dozen
various countries yet still be in the United
States.
Because we still get our meat from the
butcher, our fish from the fish market, our
cheese from a cheese shop, and there isn’t
a Wal-Mart or Meijers in town.
The Concrete Jungle, The Big Apple, The Capital of the World, Gotham, Empire City, The City of Dreams, TheCity That Never Sleeps.
For the love of New York
The home of multi-culture, the yellow cab, the street vendor, the skyscraper, the five boroughs, the subway, Central park, celebrity, bridges, the 24/7 city.
Thomas Squire Design Practice 2 OUGD505 Good is New York City 1
An Introduction to New York City
Thomas Squire Design Practice 2 OUGD505 Good is New York City 2
Food Culture Transport Architecture
New York’s urban landscape is an amalgam
of innovative styles that span the gamut
of American history, architectural and
otherwise.
A backdrop used by Hollywood, television,
photographers and artists, the New York
skyline is recognizable around the globe
as a symbol of American innovation. The
following architectural jewels make this
queen of American cities sparkle.
The cuisine of New York City comprises
many cuisines belonging to various ethnic
groups that have entered the United States
through the city. Almost all ethnic cuisines
are well represented in New York City, both
within and outside of the various ethnic
neighbourhoods. New York was also the
founding city of New York Restaurant Week
which has spread around the world due
to the discounted prices that such a deal
offers.
The culture of New York City is reflected by
the city’s size and variety. Many American
cultural movements first emerged in the
city. The Harlem Renaissance established
the African-American renaissance in the
United States. American modern dance
developed in New York in the early 20th
century. The city was the top venue for jazz
in the 1940s, expressionism in the 1950s,
and the home of hip hop, punk rock, and
the Beat Generation.
The city of New York is an important centre
for music, film, theatre, dance and visual art.
Artists have been drawn into the city by
opportunity, as the city government funds
the arts with a larger annual budget than
the National Endowment for the Arts, and
New York is a major centre of the global art
market which grew up along with national
and international media centres.
The transportation system of New York
City is a cooperation of complex systems
of infrastructure. New York City, being
the largest city in the United States, has a
transportation system which includes one
of the largest subway systems in the world,
measured by track mileage; the world’s first
mechanically ventilated vehicular tunnel,
and an aerial tramway.
Binding Foiling Stock Embossing
Similarly embossing is also another crafting
technique that also adds a luxury feel
to a publication, especially the cover
for example, I have been researching
into embossing onto a stock and also
embossing onto stock that have been
printed onto both achieve good results
however the blind emboss I think visually is
more appealing.
The main focus of the deliverables for this
brief with centre around a high specification
publication, which will be hand bound. I
have researched into a range of possible
binding method, however the content and
aesthetic of the publication will ultimately
dictate the type of binding I use.
Speciality printing processes are perfect for
adding a luxury feel to a unique, target and
high end publication, this is also something
that my target audience would expect from
such a publication. I have been researching
into foiling onto a range of different stock
with different surface textures.
Stock has been something I haven’t really
considered in detail before, However the
more I learn about the variety of different
stocks available, it’s importance becomes
ever clear to me, therefore I have been
looked into a range of stocks used in
publications, impartiality the stock used to
produce the cover.
Thomas Squire Design Practice 2 OUGD505 Good is New York City 3
Range and Format
The primary focus within the brief will
be to develop and create a publication
summarising the information and stories
that I find however I have been considering
traditional and non traditional ways of
presenting this information, as well as how
these formats can work together. Such as
posters and a publications, or printed and
digital. Furthermore information could be
distilled into smaller formats like leaflets,
flyers and fold-out, or other printed
ephemera that is cheaper and disposable
like Hot Dog booklets and newspapers.
Thomas Squire Design Practice 2 OUGD505 Good is New York City 4
Thomas Squire Design Practice 2 OUGD505 Good is New York City 5
Who are they? Target Audience
My primary target audience is national
and international tourists visiting or travel
to New York City. My secondary target
market is those people who already live in
New York city. The resolution to this brief
will primarily focus on targeting tourists
however the content will also be relevant
to those people living in New York who
want to explore a new perspective to
the city. The main goal in attracting and
communicating with the target audience
falls within the concept of ‘How not to a be
a tourist in New York City’ the resolution will
focus on those wanting to see the real New
York not the New York created for tourists.
More specifically my audience is a young
professional, couples and explorers of new
places who are educated, intellectual and
enjoy experiencing new things. They are
from moderately wealthy backgrounds,
however it will mostly likely appeal to
those living in the boroughs of Manhattan
and Brooklyn, furthermore the content
of the resolution will be enable everyone
to get involved regardless of economic
background due to the versatility of places
to explore in New York which cater to
everyone’s tastes and needs. They are also
like to be a creative and adventurous type
who want to see New York through a new
and interesting way.
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