final summer report
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Summer Internship Project
STUDY OF RETAIL SUPPLY CHAIN AND FLOOR OPERATIONS IN GLOBUS STORES PVT .LTD.
Submitted in partial fulfillment of PGDM program
2009-11
Submitted by
ANUPAM TRIPATHIIB/02/10
Company Guide: Faculty Guide:
Mr. Rakesh dubey Mr. Rajneesh Mahajan
supply chain executive
Globus stores pvt.ltd.
Apeejay School of ManagementDwarka,New Delhi
July 2010
1
CERTIFICATE
This is to certify that the project work done on “STUDY OF
RETAIL SUPPLY CHAIN AND FLOOR OPERATIONS IN GLOBUS
STORE PVT. LTD. ” submitted to Apeejay school of
Management, Dwarka by Anupam Tripathi in fulfillment of the
requirement for the award of Post Graduate Diploma in
Business Management, is a bonafide work carried out by her
under my supervision and guidance. This work has not been
submitted anywhere else for any other degree/diploma. The
original work was carried during 1/5/2010-to 24/6/2010 in
Globus Store Pvt. Ltd .
Date: Seal of the Organization Name of the guide
Address:
2
ACKNOWLEDGEMENT
3
“Interdependence is a higher value than independence”
Some Says “Managers are born and some says managers are
made”. I was also in some dilemma before commencing my Summer
Internship Project. But after the successful completion of my
summer internship project, I came to know that managers are made
if they are guided properly and are motivated to work willingly
towards fulfillment of specific goal.”
First of all, I express my sage sense of gratitude and indebtedness to DEAN
Sir-Mr.Deepankar Chakraborti and my mentor Mr. Rajneesh Mahajan
for his valuable guidance and intellectual suggestions during this project
helped me a lot in understanding supply chain concept.
I express my sage sense of gratitude to my company mentor Mr.Rakesh
Dubey for their kind advice, suggestions and constant help in a lot of
various ways during project course.and I also thankful to Mr. Elhanan
moore (Store Manager GLOBUS STORES PVT.LTD) and Mr. kanwaldeep
singh (HR manager) who were kind enough to give an opportunity to work
under their immense expertise.
Last but not the least; I would also like to express my heartly gratitude to to
my parents without their support and blessings that work was not possible.
TABLE OF CONTENTS
SERIAL No. TITLE PAGE No.
1.0 CHAPTER-1 7
4
EXECUTIVE SUMMARY 7
1.1 CHAPTER-2 9-16
INTRODUCTION 9-16
INDIAN RETAIL SECTOR 9-14
RETAIL SUPPLY CHAIN 15-16
CHAPTER-3 17-
1.2 Company background 17 -
Vision of company 19
Mission of company 20
Quality policy 21
Our endeavour 22
Corporate values 23
Organization structure 24-25
Product line 26-27
Industry analysis 28-33
Porters’ five force model 34-35
Marketing strategies 36-37
Swot analysis 38-39
1.3 CHAPTER- 4 41-44
ABOUT THE PROJECT
41-44
1.4 CHAPTER- 5 45- 47
REPORT ON BUSINSS UNIT 45-46
OBJECTIVE 47
1.5 CHAPTER-6 48-67
5
UNDERSTANDING OF FUNCTIONAL PROCESSE
WHAT IS SCM 48
FUNCTION OF SCM 49
PARTIES INVOLED IN SCM 50-60
SALES TAX NORMS 60-62
INTRO TO MARKET POTENTIAL &CATCHMENT
ANALYSIS
64-67
1.6 CHAPTER -7 68-69
1.7 IMPROVEMENT IN PROCESSES
LEARNING FROM THE PROJECT
68-69
PART C
1.8 CHAPTER- 8
CONCLUSION 71-72
1.9 CHAPTER-9
RECOMMENDATIONS 73-74
2.0 CHAPTER-10
BIBLIOGRAPHY75
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CHAPTER 1
Executive Summary
The purpose of this report is to literally act as a window to the project
undertaken as a part of the internship with the organization globus stores
pvt. Ltd. that aims to define the breadth depth and scope of various thinking
process that actually synthesized the projects undertaken.
The objective of project is to understand how the supply chain of an
organization works .To cope up the supply with the demand what company
expects From a supply chain manager. to gain the competitive advantage
along with this to understand various factors at the time of implementation
of new products.Globus is india’s one of the top retail chain.and they are
handling big supply chain. Globus has 26 stores all over india in which they
are selling no of brands like –spyker, adidas, wrangler, flying machine , f-21,
mufti, arrow, dpm, us pollo, provogue, levi,s, fruit of the loom , Indian
terrain , globus etc.
To maintain the proper stock of these brand in warehouse is not a easy
task.it requires quite hard work . to maintain the proper stock , and to
abstain from shrinkage globus uses MMS software in which supply chain
executive feeds the detail of every item after unloading from Transpot
company,supply chain staff scans garments by scan machine and then
details are download in mms software by supply chain superviser or
executive.
Globus is running customer loyalty programmes which are handled by clp
executive .i worked on this post around 20 days whr I learned the basics of
this programme.this programme is designed to take customer feedback. In
these programmes globus membership card is given to customer if he shops
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for rs 500 minimum, customers fill form whr they have to answer very
questions like what they like about globus, what they hate about globus
etc.
CHAPTER 2
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INTRODUCTION
Retailing – Customer is King
“A Customer is the most important visitor on our premises. He is not
dependent on us. We are dependent on him. He is not an interruption on our
work. He is the purpose of it. He is not an outside of our business. He is a
part of it and we are not doing him a favor by servicing him. He is doing us a
favor by giving us an opportunity to do so.”
Mahatma Gandhi
Size
India is one of the 10 largest retail markets in the world
Retail sales were US$262 billion in 2006, constituting over 30% of
India’s GDP
“Organised Retail” constitutes only 4.6% of total retail sales - about
US$12 billion p.a.
Has been growing at over 40% p.a. in the last 2 years.
Structure
The Indian retail sector is highly fragmented: mostly owner-run “Mom
and Pop” outlets
There are over 15 million such “Mom and Pop” retail outlets
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Retail chains such as Pantaloon, Trent and RPG Retail have been
growing rapidly; while Reliance, Bharti and Aditya Birla Group have
announced investments of over US$9 billion in the sector
Dairy Farm, Metro, Shopritem, Wal-Mart and Marks & Spencer are some
of the major international retail chains that are already present or in the
process of entering the market
More than 100 international luxury brands are planning to set up shop
in India.
Indian Retail Market
Food, Grocery & general merchandise- 63.7%
Clothing, Textile & Fashion Accessories –8.5%
Durables – 4.1%
Eating Out - 4.1%
Home Décor & Furnishing - 3.9%
Other – 15.8% (TSMG-Analysis)
Overview
The overall retail market is expected to grow from US$262 billion to
about US$1065 billion by 2016, with organized retail at US$165 billion
(approximately 15.5% of total retail sales)
India is expected to be among the top 5 retail markets in the world in 10
years.
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India has been identified as the most attractive destination for retail in
AT Kearney’s Global Retail Development Index.
Future Potential
1. The high growth projected in domestic retail demand will be fuelled by:
The migration of population to higher income segments with increasing
per capita incomes
Increasing urbanisation
Changing consumer attitudes, especially the increasing use of credit
cards
Growth of the population in the 20 to 49 years age band
2. There are retail opportunities in most product categories and for all
types of formats.
Food and Grocery: the largest category but largely unorganised today
Home Improvement and Consumer Durables: over 20% p.a. CAGR
estimated in the next 10 years
Apparel and Eating Out: 13% p.a. CAGR projected over 10 years
3. Opportunities exist for investment in supply chain infrastructure: cold
chain and logistics
4. India also has significant potential to emerge as a sourcing base for a
wide variety of goods for international retail companies
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5. Many international retailers including Wal-Mart, GAP, JC Penney etc.
are already procuring from India.
Some Published issue of Retail Industry
Indian retail is fragmented with over 12 million outlets operating in the
country which is 13 times more the all retail outlets operating in USA
(0.9 million outlets).
India has the highest number of outlets per capita in the world - widely
spread retail network but with the lowest per capita retail space (@ 2
sq. ft. per person).
Annual turnover of Wal-Mart (Sales in 2001 were $219 billion) is
higher than the size of Indian retail industry. Almost 100 times more
than the turnover of HLL (India's largest FMCG Company).
Developed economies like the U.S. employ between 10 and 11 percent
of their workforce in retailing (against 7 percent employed in India
today).
Most of the families belong to Socio Economy Class (SEC) A & B.
Most of the residents fall in age group 18-45. Most of the families have
4 to 5 members in their families. Residents are well educated and
holding jobs. Their monthly incomes are ranging from 10,000-20,000
and above. Approximately 86.5% people visit globus for shopping.
.
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The reason for visiting super markets as mentioned by the respondents
varied from better services to pricing to variety of products available
with the globus. 44.75% respondents visit globus for the prices offered
and 46.75% mentioned that the quality of product provided is the
reason for their visit to super markets.
Most of the customers complained regarding customer service, variety
of product with deep assortment, store image, arrangement of
products, pricing, product knowledge of employee, quality of products,
parking space, product updation,
Company can enhance its business or increase its sales by doing
these things; provide better customer service than its competitors,
increase the variety of merchandise with deep assortment,
arrangement of product should be in proper way that creates good
store image, provide globus membership card to the customers.
India’s retail industry, which is in the middle of rapid growth, has
already seemed success stories fit to be the subject of a Bollywood
film-Business Standard.
The impact of organized retailers that have seen swarming of malls
lately, on the “mom-npop stores” in 20 Indian cities- Indian Council of
Research in International Economic Relations (ICRIER).
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Retail Supply Chain
Retail supply chain management revolves around understanding and
balancing three key dimensions of availability, inventory and cost. Managing
these trade-offs efficiently can result in supply chains that improve business
performance and drive competitive advantage.
Example:
A) Spanish retail giant Zara. At Zara the supply chain is the business model.
Rapid growth and profitability are clearly linked to an uncompromised
approach to supply chain management that has delivered a world class three
week "design to shelf" capability and fueled the company's 20 percent
annual growth and profit margins.
B) UK food retailer Tesco has developed continuous, within day,
replenishment capabilities to underpin their fresh food offer and consistently
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deliver on-shelf availability of more than 98 percent. For these retailers,
supply chain is a strategic differentiator that delivers a competitive edge. No
longer just concerned about cost control, companies view supply chain as a
key element of their business strategy. Today's supply chain leaders are
working with their business partners to design, develop, move, store, sell
and service their products with ever greater speed and economy. Now, more
than ever, supply chains are regarded as sources of business value and
competitive advantage.
Differentiated supply chain models are emerging to address different
merchandise characteristics. "One size fits all" no longer applies. Short-
lifecycle fashion products require a supply chain that can cope with fast lead-
times and accelerated time-to-market — tight integration with the supply
base is critical. Repeatable continuity products demand integrated and
optimized replenishment and forecasting. Regardless of type, all supply
chains need to be supported by effective core processes and capabilities.
Supply chain leaders develop robust basic processes and disciplines, and
then add new differentiating capabilities that drive supply chain excellence.
These new capabilities enable leading retailers to transform and differentiate
their supply chains. Creating change in an existing supply chain can be
daunting. Given the breadth and depth of impact, virtually all areas of a
business are affected. Accenture can offer a range of services from providing
advice on specific functional areas including case studies and insights into
other retailers and your competition to helping to implement a complete
supply chain transformation
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CHAPTER 3
Company Background
globus, one of the youngest and fastest growing fashion apparel retail chains
in India. Globus positioned itself as a store for customers age group catering
from 18-35 years, which was ignored by most players in the market.
Globus is customer oriented and friendly providing “Trendy & Affordable”
garments to its customers with its tag line Globus “just like u and
just for u!!!”
Globus - one of the leading chain of Fashion Apparel Retailers in the country.
Part of the “KP Raheja Group of Companies” – One of the most
prestigious business houses in the country.
Globus Stores Pvt. Ltd. was formed to contribute in the revolution sweeping
the retail industry. Globus promises to bring about a perceptible change in
the way apparel and lifestyle retailing has been carried so far. Towards this
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end, modern international technology has been brought in and heavy
investments have been made in investing and acquiring the best, tried and
tested processes and procedures of operation.
Globus is one of the leading chains of retail store in the country.
IT is part of the highly diversified “R. Raheja group of companies” one of the
prestigious business houses in the country.
1st Store -JAN1999-INDORE
2 nd STORE –AUG 1999- CHENNAI
3rd STORE- OCT 2000- ADYAR
4 TH STORE-MAY2001- 2001
5 TH STORE- SOUTH EX DELHI –APR 2003
6 TH STORE-BENGLORE-OCT2003
7 TH STORE-BENGLORE-DEC03
As follows 24 stores (at present) have opened in the various cities of India.
And all of that are running successfully.
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GLOBUS STORES PVT. LTD.
The Retail Chain Venture of the Rajan Raheja Group
Strong, Competitive, Innovative, Adaptive
Vision of Company:-
We at Globus strive to achieve customer Delight by offering quality pro
-ducts and services through a process of continuous innovation
and adaptation.
Build a dynamic team of committed and passionate employees
through sustained learning and grooming.
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Develop mutually beneficial relationships with our business partners.
Employ cost effective process.
We believe in honesty, integrity and fairness.
Openness & transparency
Discipline & accountability.
Mission of Company
We at globus will cater to the lifestyle needs in garments & related
acessories of the fashion ,quality & price conscious customer belongin
to the middle and upper middle class.
We would like to be known as proactive & trustworthy retail chain Pro-
viding the latest trends & exclusive merchandise.
o I shall share,I shall play fair.
o I shall say sorry if mistaken.
I shall prepare for anything.
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QUALITY POLICY
We at Globus Stores Pvt Ltd are committed to deliver trendyand innova
tive merchandise of good quality at affordable prices.
We strive to achieve this through a customer focus approach and
continuous monitoring and reviewing of our quality process.
With these efforts, we offer a delightful shopping experience to our
customers.
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Our Endeavour
“Bringing to India, International Styles with an Indian Soul”
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Corporate Values
Openness and Transparency
Discipline and Accountability
Honesty, Integrity, Fairness
Respect for Individuals, Society and Environment.
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Organization structure
Grade Structure
Vice President
M1 A
Asst. Vice President
M1 B
Gen. Manager
M2 A
Dy. Gen. Manager
M2 B
Asst Gen. Manager
M2 C
Manager
M3 A
Dy. Manager
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M3 B
Asst. Manager
M3 C
Sr. Executive / Tr. Dept Manager / Dept Manager
Sr. Executive / Mgt Trainee
M4 A
Supervisor / Executive / Zonal In-charge / CLP Executive
Executive
M4 B
Sr. Sales Associate / Jr. Executive / CLP Associate
Jr. Executive
M5 A
Assistant / Sales Associate
Assistant
M5 B
Store Level
HO Level
Grade
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Product line
Globus is on a mission to democratize fashion and be 'the' iconic youth
fashion brand in India. We aim to create deep connections with the Indian
youth through inspiring product design, signature store experiences and
compelling market.
GLOBUS BRANDS -------
Youth Fashion Brand
Globus aspires to be 'the' iconic youth fashion brand in the country. Globus is
a complete fashion brand - it's the apparel brand and the destination brand.
Three words which capture the spirit of the youth - vibrant, maverick and
expressive. GLOBUS IS EXACTLY THAT.
Eye candy fashion
F21 is an accessible hi-fashion brand, offering high-quality apparel. F21 - the
edgy fashion brand - is designed to appeal to the more experimentative and
adventurous consumers who seek cutting edge fashion.
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The Globus Design Hub:
The heart of our business lies in this creative workplace of our organization
named Globus Design Hub. It has been recently launched in July'07 in
Andheri-Mumbai and is at its early stages to becoming the leading design
talent floor. It is the most well equipped design studio in India in current
times.
INHOUSE BRANDS OTHER BRANDS GLOBUS ARROW F-21 SPYKER LEVI,S WRANGLER FLYING MACHINE US POLLO FRUIT OF THE LOOM ADIDAS BARBIE GINY &JONY LILLIPUT RUFF AMANTE PRETTY SECRETS INDIAN TERRAIN MUFTI DPM PROVOGUE
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RETAIL INDUSTRY ANALYSIS
The retail industry continued in India in the form of Kirana stores till 1980.
Soon, following the odernization of the retail sector in India, many companies
started pouring in the retail industry n India like Bombay Dyeing, Grasim etc.
From that time the retail sector in India can be widely split into the organized
and the unorganized sector.
Organized Retail Sector
After 50 years of unorganized retailing and fragmented Kirana stores, the
Indian retail industry as finally begun to move towards modernization,
Systematization and consolidation. Today, odernization is the catch phrase
and the key to understanding retail in the next decade.
There has been a boom in retail trade in India owing to a gradual increase in
the disposable ncomes of the middle class households, as a result of good
performance of IT, Service and nfrastructure sectors. More and more players
are entering the retail business in India to introduce formats like malls,
supermarkets, discount stores, department stores and even changing the
raditional looks of bookstores, chemist shops, and furnishing stores.
Organized retail formats prevalent globally
Malls
Supermarkets
Hypermarkets
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Discount Stores
Department Stores
Specialty Stores
Internet Retailing
Convenience Store
Unorganized Retail Sector
The unorganized retail sector basically includes the local Kirana stores, hand
cart, the vendors on the pavement (sidewalk) etc. This sector constitutes
about 95% of the total retail trade.
As 70% of the employment is generated in Agriculture sector, hence this
form of retailing is widely een in those areas and of course to some parts of
the urban. There is a lot of hue and cry in the sector for opening of sector for
direct investment from the foreign players, but government cannot neglect
interest of small players. One of main reason of not opening this sector to
FDI is it may shrink the employment in the unorganized sector and expand
that in the organized.
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THE EVOLUTION OF RETAIL IN INDIA
Salesman Kirana shops Exclusive retail outlets
Haats Convenience/Department stores Hypermarket
Melas PDS Malls/Multiplexes
Kiosks Pan/Beedi shops Specialty Malls
Post Office Fast food outlets etc.
India's Largest retail Chains:
1. PDS (Public Distribution System): 463,000
2. Post offices: 160,000
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3. KVIC (Khadi & Village industries): 7,000
4. CSD (Canteen Stores Department) Stores:3,400
(Source business world marketing White book 2005)
The contribution of retail sector to GDP has been manifested below:
Country Retail Sector's share in GDP (in %)
India 10
USA 20
China 8
Brazil 6
The analysts foresee bright future of the retail sector. A huge number of
shopping malls, nearly100, have come up in the recent past, generating
20mn sq ft. retail space, extending more space about 12mn sq ft to it.
Nearly 60 malls are on the verge of completion and may be operational y the
end of current financial year. A forecasted number of nearly 200 malls, in a
move to make dditional 50mn sq ft of retail space, will be completed within
the next two-years.
India retail industry is expanding itself most aggressively; as a result a great
demand for real state is being created. Indian retailers preferred means of
expansion is to expand to other egions and to increase the number of their
outlets in a city. It is expected that by 2010, India ay have 600 new shopping
centers. In the Indian retailing industry, food is the most dominating ector
and is growing at a rate of 9% annually. The branded food industry is trying
to enter the ndia retail industry and convert Indian consumers to branded
food. Since at present 60% of the ndian grocery basket consists of non-
branded items. The global retail giants like Wal-Mart, par International,
Tesco, K-Mart/SEARS, Carrefour, ZARA, FCUK, Carrefour Group and The
homeDepot, NEXT, Mother Care, lKEA, Trussardi, DKNY and many more have
made plans to march in the Indian market.
Companies like Spencer’s, Shoppers Stop, Trent, Reliance, Lifestyle,
Pantaloons Tanishq,Crossroads, Vishal and More already have planned to
invest over Rs 5,000cr. Trent is on the edgeto take both its brands 'Star India
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Bazaar' and 'Westside' to new cities, meanwhile Shoppers' Stop as recently
geared up for expansion of present ones and to add 11 new stores including
two hypermarket. Pantaloon has planned to add eight 'Big Bazaar' malls
within the next 6 to 8months and also Spencer has geared up for opening 15
hypermarkets in near future.
After partition, Reliance Industries Ltd (RIL) is substantially getting ready to
enter in
field of retailing. RIL is poised to emerge as the single largest player in this
sector. On the other hand Tosco’s, Wal-Marts or Safeway does ultimately
enter in the country. So finally, Shoppers'Stops, Westside, Pantaloons and
West sides in coming years have will face stiff competition.
Major Indian Retailers:-
RPG Retail-Formats: Music World, Books & Beyond, Spencer’s
Hyper, Spencer’s Super, Daily, Express & Fresh
Pantaloon Retail-Formats: Big Bazaar, Food Bazaar, Pantaloons,
Central, Fashion Station, Brand Factory, Depot, aLL, E-Zone etc.
The Tata Group-Formats: Westside, Star India Bazaar, Steel
junction, Landmark, and Titan Industries with World of Titans
showrooms, Tanishq outlets, Chroma.
K Raheja Corp Group Formats: Shoppers’ Stop, Crossword, Hyper
City, Inorbit
Lifestyle International- Lifestyle, Home Centre, Max, Fun City and
International Franchise brand stores.
Pyramid Retail-Formats: Pyramid Megastore, True-Mart
Nilgiri’s-Formats: Nilgiri's’ supermarket chain
More-Formats: Supermarket chain and hypermarket chain
Vishal Retail Group-Formats: Vishal Mega Mart
BPCL-Formats: In & Out
Reliance Retail-Formats: Reliance Fresh
Reliance ADAG Retail-Format: Reliance World
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German Metro Cash & Carry:- Wholesale
Shoprite Holdings-Formats: Shoprite Hypermarket
International Retailers:-
The world's largest retailer, Wal-Mart, has tied-up with Sunil Mittal's Bharti
Enterprises to enter Indian retail market.
Microsoft's first shop-in-shop pilot has been launched with the Tata
Group subsidiary Infiniti Retail's multi-brand consumer durables retail
format, Croma.
The Walt Disney Company, consumer product retailing arm of
global animation giant, will soon add 135 new stores to its existing 15
stores.
World's leading coffee chain, Starbucks' enters India through a tie-up
with the country's leading multiplex operator PVR Limited.
Apple Inc has entered into an exclusive marketing and distribution
deal with Reliance retailthrough "Store by Reliance Digital".
Some of the international players that have already entered India
include McDonald's,Pizza Hut, Dominos, Levis, Lee, Nike, Adidas, TGIF,
Benetton, Swarovski, Sony, Sharp,Kodak, Medicine Shoppe among
others.
PORTER’S FIVE FORCE MODEL
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Industrial rivals
Globus has no. of industrial rivals like shoppers stop, pantaloon, lifestyle,
landmark ,big bazaar spencers.
Pantaloons and shoppers stop are the biggest competetor of globus in
retail sector
With the entry of Spanish giant zarra ,the competition of retail sector
will increase .
Globus is known for his trendy garments in menz,women and kidz wear
in reasonable price.
globus is renowned for his inhouse manufacturing garments specially
in western wear for girls.
Potential Entrants
Entry of wall mart in Indian market will bring great competition for
globus and others existing players.
To stand the same price level and maintaining their profit will be big
question for retail players.
Entry of spannish giant zarra will enhance competition in Indian
market.
Entry of other local and international players will bring competition
as well as reduce the profit margin of existing players.
Buyers bargaining power
Buyers are interested in this product because its range is less ranging
from Rs.300-3000.
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Globus is known for its reasonable price.
Globus is famous for its quality in just valid rates that provides a value
to customer in just small amt. of money.
In globus buyers can bargain in menz wear, women’s Indian wear and
western wear nad kidz wear.
Many schemes, discounts and loyalty programmes allow customers to
avail services and provide them satisfaction.
Threat of substitute product
In Indian retail market with the entry of new players competition is
increasing day by day.companies have to follow healthysupply chain to
cop up with the demand of customers aswell as market demand .
Entry of advance software systems like sap stock maintaining in
warehouse is becoming easier.
Suppliers bargaining power
Suppliers are those who can exert power by threatening to raise price or
reduce the quality of purchase goods and services.
THE MARKETING MIX
Product
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Lineup of cutting-edge design garments that consumers clamor for.
Excellent quality garmnent in menz,women and kidz wear section.
Company is concentrating on big fashion houses and famous designers
and hiring them to design garments.that will give customers better
choices .
Price
Catering to the entry-level segment in the initial phase company ,s
basic t-shirt is in just r.199
Company is providing all ranges clothes under one roof in very low
amount .
Strong value for money proposition to establish globus.aspirational
brand
Promotion
Focus on Globus stores pvt ltd. reach to smaller & mid-sized towns
with a higher focus on tier II & III (SEC B, C, D and E) markets
globus is promoting their brands by organizing fashion shows, and
sponsoring annual functions in colleges.
Promotion is doing with the help of member ship cards and by
tellecalling company is providing full detail of new schemes and
fashion to customers.
Place
Globus ,s target is to open 100 storein all over India , and up till 2010
they have reached on 26 stores all over India .
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Globus is opening store in places where the consumer is brand
sensitive.
SWOT ANALYSIS
Strength
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Globus renowned for its quality and price sensitivity
Our Local Distribution Network
Prices are affordable by those people who were willing to buy a stylish
and good looking garment not spend too much.
Company is managing healhy supply chain very efficiently.
Weakness
Globus should hire experienced and well educated sales staff
Sales staff is not result oeiented .they are just work oriented.
Globus should concentrate on new fashion ranges also.
Globus should change mms s/w.its processing is very slow.
Opportunities
Tapping new segments
Garment is “mass product” than“class product”so company
shouldtarget on mass with the class.
Rural areas having low reach of retail companies.
Globus ay include shoes and sports wear in its store.
THREAT
Increasing no. of mncs
Companies attracted towards low price strategy.
Globus should cope up with new technologies.
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Chapter IV
ABOUT THE PROJECT
39
Two months summer internship in globus stores pvt ltd. I worked on my
project “STUDY OF RETAIL SUPPLY CHAIN AND FLOOR OPERATIONS
IN GLOBUS STORES PVT. LTD.”
I worked in Supply Chain department as well as I worked also as a “CLP
Executive” in globus stores pvt. ltd. Where I understood the practical
aspects of supply chain which I have studied in course.
While preparing my project I understood that Supply chain management is
the Integration of Business processes from enduser through Original
Suppliers that provides products, services, and Information that addvalue for
customers.
Supply can be carried through a wide variety of transportation choices. A
faster transportation not only helps to achieve a higher level of customer
satisfaction in making the supplies available on time but also helps to
increase the sales by seizing business opportunities, when there is a sudden
rise in demand. To meet these objectives many corporations tend own their
own fleet of transport and major factor in a supply chain system. This factor,
therefore, seeks to establish the transport mode capacity, location, routing
and the schedules of distribution so the supplies reach the destinations on
time.
Retailors are the most important link in the supply chain . They connect
customers with The vendors who provide the merchandise. It’s the retailors
responsibility to identify customers’ wants and needs and work with other
members of Supply chain – manufactures, wholesalers ,transportation
Companies, and So on—To make sure The merchandise is available in the
warehouse /stock when customers demand it.
Global Retailers have increasingly taken a Leadership position in their
Respective Supply Chains like-------- WALL-MART, CARREFOUR, ZARA, and
KROGER have grown Dominant and control on Their Supply chain not only
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does size generates Power, But Knowledge about the customers play a vital
role as well. As a Result of their position in the Supply chain, Retailers are in
unique position to collect purchase information customer by customer,
Transaction by Transaction. This information can be shared with suppliers to
Plan Production, Promotion, Deliveries, Assortments and Inventory Level.
Not many organizations go for in-house manufacturing .They rely on sourcing
and developing vendors with elaborate systems to check and control quality.
Even firms which decide in- house manufacturing often do not go for
manufacturing full range of products to meet total market demand but
decide on partial sourcing. Make-and-buy decisions make a significant
impact on the cost structure of a company’s products.
Supply chain has number of variants in itself .without these variants supply
chain department of an organisation can not work.
a) Channel of Distribution
Tomaintain the stock in warehouse or to transfer the stock to retailers,
dealers, A wide choice of Channels is available. These include dealers,
retailers, stockists, wholesalers, distributors, and, World Wide Web, etc.
b) Supply Chain Configurations.
A supply chain has a number of participants. Sources of supplies, storage
or stocking stations, and distribution channels till he supplies reach to end-
customer constitute some of the major participants.
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C) Inventory
This constitutes the core of SCM. The major costs of a supply chain, the level
of customer satisfaction, the business growth (or fall) are largely influenced
by the inventory strategy. There are several issues which are at conflict with
each other and are required to be resolved. Higher inventory in warehouse
helps in making the goods easily available to customers and result in growth
of sales but this will simultaneously increase costs and bring down revenues.
The determination of the demand of the products for the period considered.
Many products in the market have s seasonal demand which is governed by
factors such as festivals, weather (seasons), etc. Many other follow regular
cycle. There are products which find market . When there is scarcity of
alternatives. Demand planning is needed as it enables the company to
organize its sourcing and stocking policies. The economics of a total system
can go haywire if demand planning finally finds no resemblance to the actual
market conditions. On the other hand an accurate demand forecast will
result in totally smooth operations.
.
d) Cordination with suppliers
suppliers and manufacturers operate rather independently . suppliers have
little information on what manufacturers need until they receive order from
manufacturers need until they receive order from manufacturers. Similarly,
manufacturers do not know materials are available with suppliers until they
place a order and get a corresponding response. The status of information
with manufacturers as to what is in the stock with the distributors, dealers,
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and retailers is hardly available and. Many stockists. also consider disclosure
of this type of information of stocks as uncalled for as this is confidential. But
in efficient SCM, manufacturers, suppliers, distribution channels, and
Customers are linked in the form of chain to develop and deliver products as
a single organization of pooled skills and resources
CHAPTER V
REPORT ON BUSINESS UNIT
Supply chain management is the Integration of Business processes from
end user through Original Suppliers that provides products, services, and
Information that add value for customers. Supply can be carried through a
wide variety of transportation choices. A faster transportation not only helps
to achieve a higher level of customer satisfaction in making the supplies
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available on time but also helps to increase the sales by seizing business
opportunities, when there is a sudden rise in demand. To meet these
objectives many corporations tend own their own fleet of transport and
major factor in a supply chain system. This factor, therefore, seeks to
establish the transport mode capacity, location, routing and the schedules of
distribution so the supplies reach the destinations on time.
Retailors are the most important link in the supply chain . They connect
customers with The vendors who provide the merchandise. It’s the retailors
responsibility to identify customers’ wants and needs and work with other
members of Supply chain – manufactures, wholesalers ,transportation
Companies, and So on—To make sure The merchandise is available in the
warehouse /stock when customers demand it.
Global Retailers have increasingly taken a Leadership position in their
Respective Supply Chains like-------- WALL-MART, CARREFOUR, ZARA, and
KROGER have grown Dominant and control on Their Supply chain not only
does size generates Power, But Knowledge about the customers play a vital
role as well. As a Result of their position in the Supply chain, Retailers are in
unique position to collect purchase information customer by customer,
Transaction by Transaction. This information can be shared with suppliers to
Plan Production, Promotion, Deliveries, Assortments and Inventory Level.
Not many organizations go for in-house manufacturing .They rely on sourcing
and developing vendors with elaborate systems to check and control quality.
Even firms which decide in- house manufacturing often do not go for
manufacturing full range of products to meet total market demand but
decide on partial sourcing. Make-and-buy decisions make a significant
impact on the cost structure of a company’s products.
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OBJECTIVE OF SUPPLY CHAIN
To Eliminate Transaction Cost and Uncertainties Of Transaction
Processing.
To Minimizing constraints of Order Fulfillment networks by enlarging
effective scope of Retail .
Improving Distribution Network Connectivity.
Developing Professionalism and skills in Logistics management.
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To avoid irrelevant movement of Inventory within the Warehouse.
Enabling the Creation and Distribution of accurate Information.
CHAPTER VI Understanding of Functional Processes/ Products
WHAT IS SUPPLY CHAIN -------
SCM as the "design, planning, execution, control, and monitoring of
supply chain activities with the objective of creating net value,
building a competitive infrastructure, leveraging worldwide
logistics, synchronizing supply with demand, and measuring
performance globally."
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(APICS dictionary)
Supply chain management encompasses the planning and management of
all activities involved in sourcing and procurement, conversion, and logistics
management. It also includes the crucial components of coordination and
collaboration with channel partners, which can be suppliers, intermediaries,
third-party service providers, and customers. In essence, supply chain
management integrates supply and demand management within and across
companies. More recently, the loosely coupled, self-organizing network of
businesses that cooperate to provide product and service offerings has been
called the extended enterprises.
Function of supply chain management
Managing the movement of raw materials into an organization.
Certain aspects of the internal processing of materials into finished
goods.
The movement of finished goods out of the organization and toward
the end-consumer.
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Supply chain allows to focus on core competencies and assemble
networks of specific, best-in-class partners to contribute to the overall
value chain itself, then increasing overall performance and efficiency.
Supply chain helps in Maintaining the proper stock in warehouse.
Supply chain management helps in preventing the shrinkage problem
which affects the profit ratio of an organization.
Helps in the manufacturing goods which lead to shorter cycle times,
meaning improved responsiveness and efficiency in meeting customer
demand.
Supply chain management helps in measuring the growth of an
organization.Its measurement becomes increasingly important
because the difference between profitable and unprofitable operations
presents the clear image of an organization.
THE PARTIES INVOLVED IN THE SUPPLY CHAIN
The Concerned Category :
Its also has to determine the products that make up the category and
itssegmentation from the consumer prospective.
It also has to establish the category’s performance measurement and
targets. Category has to play a Vital role in the Supply chain process. They
have to decide On Vendors From which merchandise are to outsourced.
Before that Vendor is registered in organization to supply the goods to
globus warehouse Mumbai. Globus grown up to twenty six stores ,very much
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closer to meet the benchmark of 100stores in near future. Category is
empowered by Organization to raise Purchase Order on an On-Line Software
named as MMS.
The Role Of Head Office Category is to buy in bulk from National Vendors
Orders Disperse that merchandise to Mother Warehouse at Mumbai. And
then transfer all the stocks to no of stores all over India.
SUPPPLIER
Vendors are the very important part of supply chain process .Because they
are those parties who supplies the goods to a retail store. So it is considered
that they run the businesses of Retail.In the process of selecting a particular
vendor for meeting the critical inputs requirement , one relies on the vendor
capabilities. Any failure on the part of vendor can have a crippling effect on
the buyer. Therefore, it is essential that when selecting a vendor for strategic
sourcing, evaluation should include the following parameter relating to the
vendor.
Financial Health,
Technology employed and technical capabilities,
R & D Facilities.
Quality Control mechanism,
ISO 9002 certification,
Previous track record of vendor regarding reliability (percentage on
time) and quality (mean time between failure),
Prevailing industrial relations scenario at vendor’s company, and
Commodity allocation (preferential treatment in the event of shortage).
Vendor has to qualify certain essentialities before supplying inventory to
globus.
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TRANSPORTER
Transportation is defined as the physical flow of material and finished goods
from point of origin to point of use to stores that meet customer’s need at a
profit. It becomes very important to plan the process and an information
activity so an integrative process that optimizes the flow of material and
supplies through the organization and its operations to the customer
The Transporter has to collect the Merchandise from the Vendor Site and
Transfer it down to various destination or it can be the respective Stores for
Sales.
Globus transport goods with the help of no. of logistic compnoies. Like-
Gati, future group supply chain , dtdc, safexpress .
MOTHER DISTRIBUTION CENTER WAREHOUSE .
The Motherwarehouse at Mumbai uses master of merchandise (mms) system
that promises to identify the Inventory with planning and real time data for
quicker decision making.
INBOUND LOGISTICS
This Warehouse receives Inventory from Various parties in shipments.all the
stocks are transferred from mother warehouse mumbaito all other 26 stores
with the station transfer note .this transfer of shipment fro mother
warehouse is done with the help of no of logistic and supply chain
companies.
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OUTBOUND LOGISTICS
Warehouse executive Starts performing the Task for Outward when DM/ADM
or Category fires Stock report for analysis. And rises Stock Transfer Order for
transformation of Inventory from Warehouse to The Floor Shop at store.
Inventory can only move from warehouse to the store If and Only Stock
Transfer Note (STN) by the Authorized person in the store he can be
Department Manager / Assistant Department Manager .If the requirement
arises for the brands other than globus then purchase order is required . this
purchase order is made by supply chain executive and signed by purchase
manager .
In case if the goods are imported to UP from other state
four Stated forms are as below :-
Uttar Pradesh Form 31
West Bengal (Kolkata) Form 42
Madhya Pradesh (Indore) Form 48
Haryana (Goods Worth
above Rs 25,000)
Form 38
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Incase If the Vendor is Indigenous and belongs to same State or his site is located within the same city then he has to obtain the OC(Originating Certificate) which he arrange from his organization because that will also be registered .
OC is to be affixed on the Invoice Paper and the Total value of goods for Shipment is to mention on the OC as well.
Vendor has to affix bar codes on the goods for delivery. These bar codes are issued to them at time of Purchase Order Generation by the Category.
FLOW CHART OF THE PROCESS
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Purchase Order From Zonal or Head Office
Collects State Form by commercial or Zonal
Originating Certificate if Vendor’s Site is Indigenous
Affix Bar Codes on Inventory as per PO
Prepare Invoice Papers
Load The Inventory and Dispatch it for Warehouse or Store
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Meets Security Incharge on Duty
Checks documents LR Copy, LR Date, Consignee Address, Expiry date, No. Of Cartoons/boxes Weight, Transporter’s name
Purchase order Number, Date , Consignee Address
Invoice Document, Its date , amount , quantity, Consignee address , Purchase Order Numbers
Way bill number , Description of Goods , Quantity weight , Freight of goods , Its value in Figures as well in words also
Merchandise is Unloaded from Vehicle
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Incase of incomplete documents unload the goods but keep segregated from other delivery
Consult to the Inward Incharge
GRN is not creation at that point
Mail that shipment of purchase order to the Respective category.
Wait for complete documents for 15 days
Within 15 days of time the Pending documents will be cleared from the vendor.
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INVENTORY INWARD ON SOFTWARE MMS
all the inventory which is unloaded by transporter are feeded in master of
merchandise system software by the supply chain executive .This stock is
properly checked after the scan of goods .AND The documents handover by
the transporter company are maintained in a file .
DOCUMENTATION FOR OUTWARD
Stock Transfer Note is a Document in it description of articles for outward
are mention.
GATE PASS AT WAREHOUSE FOR OUTWARD
It is to be ensured as per STN and Handling Unit Number on cartoons and
properly pasted . Then Load the Shipment of Material in the Lorry as Per STN.
Then information is passed to the Outward Incharge for preparation of Gate
pass on mms software
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CDC WAREHOUSE
CATEGORY
RESPECTIVESTORES
CUSTOMERS
FLOW OF MERCHANDISE
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1. Inward Movement 2. Outward Movement
Return from MDCFrom CDCFrom Vendor
Consignment Stock
To WarehousesTo Home Deliveries To Stores
To Vendor
INVENTORY MOVEMENT
INWARD
OUTWARD
inward
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CDC WAREHOUSE VENDORS
RESPECTIVE STORES
INBOUND DELIVERY IN THE STORE
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SALES TAX NORMS FOR TRANSFORMATION OF GOODS
Sales Tax Rules related to inwarding & outwarding from (U.P.)
1. If material is received from Vendor
(a)Uoutside up the Form – 31 is must but the endorsement is
necessary by the sales tax check post if the check-post is in
the way of transit. And this is applicable for Trading / Non
trading items and no relation with value or zero value so in
every circumstance it is required.
(b)All the road permits, specially form – 31 should be handed
over to the commercial department as early as possible
because it should be handed over to the sales tax
department with-in 24 hours.
2. If material is received from Vendor/ Warehouse with-in
U.P .
(a)O.C. stamp is required.
3. For outwarding of material from Gahaziabad
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(a) O.C. stamp is required if material is outwarded from
Noida and the stamping of check post is must if the check
post is in the transit way. And this is applicable for Trading /
Non trading items and no relation with value or zero value.
TREATMENT FOR STOCK SHORTAGES AND DAMAGES OF INVENTORY
Shortages and damages in inventory occur at many points in the whole
supply chain Process . It occurs from: Vendor to warehouse in warehouse
From warehouse to store In store At all the places, they occur due to some
different regions so we discuss all these in detail. I divide shortages and
damages into two categories one when it occurs in warehouse and other
when it occurs in store.The fig. A which is given below is show how the stock
is moves in the supply chain but the fig. B gives the movement of stock
when there is some damage or shortage at the various points in the supply
chain.
Discrepancy Report
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After entering the material in the MMS Executive identify the actual quantity
which we get and after that a discrepancy note is made by the WH person
which tells they get and what they get and also about the damaged items
and this note is passed to vendor and zonal office also so that vendor get
payment according to actual quantity.
Then Damages Report are Mailed to Vendor and Transporter with the written
document presented on value chain is Debited From Transporters Account.
Shortages are Informed To Vendor by Mail and to the Category also to the
Commercial Department with the invoices of Vendor and respectively They
also debited at time of Payment
INTRODUCTION TO MARKET POTENTIAL AND
CATCHEMENT ANALYSIS
Market Potential :
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Market Potential is the total amount of a product/service that customers will
purchase within aspecified period of time at a specific level of industry wide
marketing activity or estimatedmaximum total sales revenue of all suppliers
of a product in a market during certain period oftime.
This is an important aspect of marketing since one has to do market
research related to hisindustry product which can be business to consumer
or business to business. Market potential isbasically carried out to know the
strength in the industry also to allocate the target to the sales
force based on optimum market research which normally includes the
customer’s requirementand their expansion plans, investment etc. With
optimum information a company can knowamount of investment for a
product, also for a particular area.
Total Market Demand:-
The total market demand for a product or service is the total volume that
would be bought by adefined consumer group in a defined geographic area
in a defined time period in a definedmarketing environment under a defined
level and mix of industry marketing effort. Total marketdemand is not a fixed
number but a function of the stated conditions.
Market Demand
shows the relationship between total market demand and various market
conditions. In this figure, upper limit of market demand is called Market
Potential.
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Companies have developed various practical methods for estimating total
market demand.
A common method to estimate total market demand is as follows:-
Q = n × q × p
Where Q = total market demand
n = number of possible buyers in the market
q = quantity purchased by an average buyer per year
p = price of an avg. unit
Benefits of Market Potential Analysis:-
Understand market potential for a single store, network of stores or a
new market.
Deploy resources effectively by ranking markets in priority order.
Forecast total opportunity in terms of number of customers and
revenue potential.
Estimate your market share.
A market potential analysis may include:
A customer profile to understand where to find more like them
Market penetration and market share reports showing performance in
existing markets and expected performance in new markets
Market ranking reports allowing you to prioritize resource deployment
into new markets
BOTTOM UP OR TOP DOWN MARKET ANALYSIS:-
A Bottom Up approach to market sizing starts with a company customers.
How muchand often do they buy? What is their profile? How many potential
customers do you havein the market based on your customer profiles? How
can you reach them?
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A Top Down approach starts with market and industry data. It takes a
close look at ageographic market area and profiles the consumers and/or
businesses to let you knowtheir propensity to buy your products and
services.
Estimating the market or market potential for a new business or business
expansion is critical indetermining the economic feasibility of a venture. But
market potential is very essential for thecompany and by knowing market
potential a company can make its position in the market by
finding how many players are there in that sector.
CATCHMENT ANALYSIS
If a company doesn’t know who its shoppers are, how can company give
them what theywant? If company doesn’t know where they come from, how
can company communicatewith them? Finding answers to these questions is
vital but catchment analysis is veryhelpful in that.
A company or retail store will be able to optimize its activities if and only
if companyknows its market in depth. Its market penetration, its success
and its potential depend ongeographical factors, hard to grasp, hard to
fully understand, but catchment analysis isvery helpful.
In the catchment analysis, first part is the area mapping of that local
market and throughthat finds the locations of the competitors, customers
and traffic between them. Throughthat we quantify the sizes and
potentials of that local catchment areas and market of that area as whole.
With the help of catchment analysis, company knows the best location for
business, targetand potential customers
Type of catchment area
There are four type of catchment area that is following ---
Unitary Catchment
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It is hub of the catchment area around the outlet, from where maximum
number of people comes to the retail stores for shopping.
Secondary Catchment
This area is called secondary catchment area which is around 2 km far away
retail stores from where some people come to the shop for shopping.
Tertiary Catchment
The area from where only some selected or loyal customers come to the
retail stores that is more than 2 km far from outlet.
Outer Catchment
Outer catchment area is totally outer area from where only less no. of person
sometimescomes to the out.
CHAPTER VII
Improvements in Processe
LEARNINGS FROM THE PROJECT
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IN summer internship woking on my project “study of retail supply chain and
floor operations in globus stores pvt. Ltd.” I got the opportunity to work in a
corporate and understanding the practical aspects of the study.
working in globus is first job experience for me and that was very valuable
for me . it gave me opportunity to understand the on job experience. First
time I felt job pressure in globus . I saw the sales associate working hard for
completing their targets. This project gave me the understanding of the
practical approach of the industry and new technologies such as MMS,CLP
PROGRAMMES.
We always studied and talked of various things like minimizing of the cost,
minimizing the risk, error free task, effectiveness and efficiency of work, Just
in Time approach but through our project we understood these concepts in
practicality.
How the implementation of IT and new technologies can improve the flow of
goods and material in the operation and how it is important to sustain in the
competitive environment to install the new technology to minimize the cost
and maintaining effectiveness and efficiency of the work which meet the
organization’s objective.
This project has provided a practical learning experience to us. We have
studied about the warehouse and warehouse management system in our
class but were not aware the fact that how it is important for the
organization. We were aware of the fact that warehouse is a part of supply
chain management and the activities of the warehouse such as receiving,
storage, dispatch and handling of the goods, maintaining the records of
incoming and outgoing of the goods. t the importance of these activities we
got to know from this project work. How can it affect the whole supply chain
process?
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CHAPTER VIII
CONCLUSION
69
This project has provided a practical learning experience to us. We have
studied about the warehouse and warehouse management system in our
class but were not aware the fact that how it is important for the
organization. We were aware of the fact that warehouse is a part of supply
chain management and the activities of the warehouse such as receiving,
storage, dispatch and handling of the goods, maintaining the records of
incoming and outgoing of the goods. But the importance of these activities
we got to know from this project work. How can it affect the whole supply
chain process?
Because of this project we got to have the practical knowledge. This project
gave us the practical approach of the industry and new technologies such as
MMS,CLP PROGRAMMES, we always studied and talked of various things like
minimizing of the cost, minimizing the risk, error free task, effectiveness and
efficiency of work, Just in Time approach but through our project we
understood these concepts in practicality. How the implementation of IT and
new technologies can improve the flow of goods and material in the
operation and how it is important to sustain in the competitive environment
to install the new technology to minimize the cost and maintaining
effectiveness and efficiency of the work which meet the organization’s
objective.
In the organized retail market , globus come up with the new range and
giving competition to Big Bazaar, pentaloons,life style. retalioutlets. In the
near future, it plans to open many stores. Hence, Spencer’s has to take
someimportant steps to overcome its problem areas and implement the
suggestions before the existing
and new retailers grab the opportunity making globuse even more
challenging.To sum up, globus facing competition from its competitors Big
Bazaar, More, VishalLife style , pantaloons, shoppers stop tc.
establishing its stores in prime area of the city. globus do intensive media
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advertisements by roping in celebrities as brand ambassadors to create
awareness of its existence,
since most of the customers came to know only through friends and family.
products,range of items, pricing and advertisement regarding offers and
discounts which can mesmerizethe customers to walk in to
globus.parking should be increased and quality of sales executive should be
improved by appointing experienced sales staff who can cater to the needs
of the customers.
Themanagement has to take some major steps and implement the above
mentionedsuggestions/recommendations as it directly affects the sales of
globus.
market have good opportunity for retail business, most of the people belong
to SEC A & B,educated and earning more money. 86.5% people go to
globus,can enhance itsbusiness or increase its sales by providing better
customer service than its competitors, increasethe variety of merchandise
with deep assortment and intensive promotion with the help of
pamphlets, kiosks, radio about various offers, also provides globus
membership card.
CHAPTER IX
Recommendations
Most of the customers believe that stock is not updated and no offer
schemes areprovided on the old stock. Same price is charged for both the
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fresh stockand old stock. Respondents feel offers should be provided on the
old stock, as is done inother retail stores.
As the majority of customers are falling age group of26-35 and 18-
25.Company should concentrate on the need of people falling into that
category.
Globus sgould employ experienced employeesso that they can better
explain the quality and features of the products.
Some of the people find in-store environment of globus is dull try to
maintainnice store image which attracts the customers and it works in
word of mouth marketingfor attracting more customers.
Variety of products should be increased for better selection by the
customers so thatcustomers can choose from a huge lot of items of
different companies having differentfeatures as the customers of
globus want more variety ofproducts.
.People generally search for the product on offer so the high margin
product should be upfronted that mean those item should be in the
eye height so that it easily catches thecustomers’ attention and
generates impulse purchase.
.in India percentage family member group 5 and 4 is more.
Therefore company should try to attract that family by providing family pack
apparels.offer at discount rate
To improve Product visualization the Company should do visual
merchandising in betterway.
globus do intensive advertisement through pamphlets, local
newspaper,banners, FM Radio, Kiosks for creating more awareness.
Variety of products should be increased with deep assortment for
better selection by the customers so that customers can choose from
huge lot of items of different companies having different features.
Customers are very eager to know about offers, discount schemes
provided so globus should do better marketing for creating awareness
about offers and discount schemes.
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Complained and feedback should be taken care in well manner to
create the loyalty and goodwill
Merchandise should be arranged properly.
Company should offer competitive price with good quality of products
because most of the customers visit to globus for better price and
quality of products.
Company should give information to the customers through the
marketing gimmick (sms) using database of customers.
Bibliography
Books:-
Globus merchandising
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Supply chain management by sunil chopra ,peter meind
Export import management by Dr. U.K. Neogi
Retail management by levvy and wietz
Websites- www.globus.com
www.accenture.com
Retail wikipedia
www.google.com
http://www.ril.com/html/business/business_retail.html
http://www.bharatpetroleum.in/wheels/inOutStores.asp#
http://www.moneycontrol.com/news/business/lalmahal-group-forays-
into-retail_327987.html
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