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Gateway To Your Business Network

Presented Friday August 19, 2011FAPFW

North Richland Hills, TexasHattimer Search & Social Media

www.linkedin.com/in/paulhattimer@phattimer www.facebook.com/paulhattimer

Linkedin Gateway To Your Business Network

Linkedin

An introduction to the fastest growing business tool on the internet

• LinkedIn beginner? This is where you should be!• LinkedIn Pro? Some new features for you!

Skills, Groups and Signal

• Hattimer Search & Social Media –

Using LinkedIn to find key employees and for you to find leads. From strangers- to friends- to customers.

•Not just for job seekers anymore!

Linkedin Gateway To Your Business Network

Linkedin Gateway To Your Business Network

What’s New?Do you have skills?Are you a groupie?

Have something to…Signal?

LinkedIn is a free business social networking site that allows users to create a professional profile visible to others

LinkedIn links customers, companies and suppliers

LinkedIn links you to your future career

Linkedin Gateway To Your Business Network LinkedIn links

employers and job seekers

How fast is LinkedIn growing? Every second two people join LinkedIn. Over 120 million users.

Good ideas bring competition…

BranchOut –

Facebook’s answer to LinkedIn

BeKnown-

LinkedIn does not replace networking. It is a tool to facilitate networking.

Three Audiences

• LinkedIn Search Engine – Algorithms– 40 times more likely to be found if profile is 100%– Recommendations double key word strength for

job with recommendation

• Internet Search Engines – Google loves LinkedIn

• PEOPLE– Does it make sense to reader?

Today’s Topics

Getting to 100%

• A current position.• Two past positions.• Education.• Profile summary.• A profile photo.• Specialties.• At least three recommendations. LinkedIn doesn’t tell you

this, but you get 5% for each recommendation, up to a maximum of 15%.

Do not spam for connections! Intentionally or unintentionally

Obey the rules of the blue box. No email address and no contact information.

Build Your ProfileImportant rules of the road!

Search Engine Optimization• The fight for number 1• Lists network connections first

Keywords

• Test Keywords• Seek what you want to become• Remember the computer scans and people scan

Template

• Template is a guide• Use sections for your purposes•Specialties and Interests

Build Your ProfileKeywords

Use Summary to list products and services.

Use Interests to load keywords.

Use Conact Info to write closing that may also be a call to action.

Creatively use the LinkedIn template

Events•Search for continuing education. Let people know what you have been studying and following.

Boxnet•Allows people visiting your profile to download files – brochures, resumes, articles, and newsletters.

Slideshare•Create a powerpoint to highlight your career or your business. Search for other presentations.

Linkedin Gateway To Your Business Network

Languages• Highlight your bi-lingual ability•Add Sections in Edit Profile View

Certifications• Wide range of certs• Date obtained

Publications• Date• Subject• Source

Build Your ProfileNew Features

Twitter, Facebook and LinkedIn Convergence of Social Media

A sign of this convergence is

Signal

Linkedin Gateway To Your Business Network

LinkedIn Mobilefor Smart Phones and Blackberries

Limited but convienent

Caveat

LinkedIn Mobile

New and Improved!

Use Interests to load keywords.

Use Conact Info to write closing that may also be a call to action.

Going Mobile!

Do not spam for connections! Intentionally or unintentionally

Going MobileCard Crunch

Next Steps

RobustProfile

LinkedInAnswers

Polls

News

Blogs

Apps

Reading Lists

Advanced Search

Linkedin Gateway To Your Business Network

Summary

Summary

• Google loves LinkedIn! Your profile gets you noticed• LinkedIn grows your network to help you find customers• Provides you with research tools for sales calls and training• Your network continues to be an asset as you and the company move forward

Helpful Links• www.leaderhelper.com• www.wordle.net• www.owlishcommunications.com• www.youtube.com• www.twitter.com • www.windmillnetworking.com

•www.linkedindiva.com•http://executivecareerbrand.com/29-biggest-linkedin-mistakes/•http://holykaw.alltop.com/the-value-of-being-linkedin-infographic•http://klout.com/home•www.hootsuite.com•www.tweetdeck.com

•www.linkedin.com/in/paulhattimer

Thank You!Hattimer Search & Social MediaPaul Hattimer, CCMIn/paulhattimer@phattimerfacebook.com/paulhattimer

817-889-1757phattimer@gmail.com

Linkedin Gateway To Your Business Network