find new audiences

APA Convention 2007Pauline Wallin, Ph.D.

Independent PracticeDrwallin@drwallin.com

Find new Audiences: Use Internet Technologies for Disseminating

Psychological Information to the Public

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• Too much information online – Reduce overload• You can help filter the best nuggets from psychological research• Your audience knows you, likes you trusts you

What the Public NeedsFrom Psychologists

While educating the public you become recognized as an expert

1. Websites2. Blogs - blogger.com, wordpress.com3. Article banks4. Online groups and forums5. Podcasts, videocasts, slidecasts6. Teleseminars

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Internet Tools to Educate the Public About Psychological Research

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Groups.google.com

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Yahoo groups

Click here to subscribe to this group.8

• Easy to set up and distribute e.g., via feedburner.com

• Syndicated - content can be viewed without visiting the website where it’s posted.

• People can subscribe, e.g, via iTunes

• People can stream your content through their websites and blogs

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Podcasts, Videocasts, Slidecasts

• Educational conference calls

• Convenient, inexpensive

• Reach people outside your geographic area

• Record the call and offer the replay later - e.g., via audioacrobat

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Teleseminars

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Teleseminar 1

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Post-teleseminar replay access

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Teleseminar 2

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Spread the word about psychology!Build professional name recognition in the process. Want to learn more on how to do this?

Click here.

Pauline Wallin, Ph.D. drwallin@drwallin.com