find out why your online reputation management complexion is crucial to your brand
Post on 24-Dec-2014
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How Good is Your Online Complexion?Online Reputation Management & Brand-Building
Online Brand Reputation
Social Media, Web-based Ratings, Reviews and more have empowered Consumers. The public now stands toe-to-toe with the biggest Brands on the Web, demanding accountability and voicing their opinions.
• Negative Sentiment or complaints have a deterrent effect in Search Engine results, diminishing your traffic.
• Over 80% of Web consumers are influenced by ratings of businesses prior to purchase – Channel Advisor.
• Americans are 12X more likely to trust peer reviews, than descriptions by brands. - eMarketer
• Almost 2 in 3 searchers will drop companies from further consideration upon seeing negative remarks in the SERPs.
TEST IT YOURSELF – WHAT KEYWORD SEARCHES REVEAL NEGATIVE RESULTS ABOUT YOUR BRAND OR NAME IN GOOGLE?
Reputation Management is No Accident
Proactive and informed strategies are best. Learn how best to encourage and promote good reviews. Get help publicizing your successes and contributions.
Online Reputation Management can teach you how to turn the conversation to your advantage. Start now, before your brand starts suffering. Recruit your CRM, Customer Service and Sales to help.
SEO, Localization and Social Media Optimization improve the visibility of positive sentiment, using micro-focused methods. That can restore and even improve the organic search traffic that your business relies on.
Reputation Crisis Management Plans defend your carefully-built brand’s value. This is critical, since negativity can spread like wildfire, leaving your brand like scorched earth. Be prepared, know who’s involved and what steps to take. Do no additional harm.
Reputation Management Consultation
But, how does one begin?
WebiMax recommends an Online Reputation Audit to Monitor the situation and identify strengths and weaknesses.
Creation of a Complexion Report provides a powerful tool to Measure sentiment and passion, and an ongoing way to gauge threats and opportunities.
This deep, comprehensive knowledge informs the Proposal. A well-Managed, effective strategy to dramatically improve the online sentiment about your brand and its targeted keywords results. Your dedicated Consultant will interview you to seek out Resources that can be used to your benefit, to economize. Your Project Manager will seek out specific Assets to use as ammunition for your effective, customized campaign.
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Complexion Reports
Results are examined for positive, neutral or negative emotional tone
and degree of passion. Unlike automated systems, our human
consultants are expert at nuance.
If the review is negative, the result is examined with regard to its
alterability.
Individual SERP results are categorized into a four level
spectrum by theirsentiment.
Complexion Reporting
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Complexion Reports
Positive
Client controlled
pages that can be enriched during the campaign.
OR
External site containing information supporting
client’s product or personal integrity.
These include positive sites,
blogs and reviews
Neutral
Information contained in
the result does not imply any sentiment in regards to the search.
OR
SERP result is irrelevant to the client.
OR
Result is a different
entity with same name.
Negative(ALTERABLE)
Result contains
aggregated ratings that, on the whole,
appear negative.
AND
Tone of page can be
changed through
additional positive
citations.
Citations must be authentic
and genuine in nature.
Negative(UNALTERAB
LE)
Results stem from one
complaint, and that sentiment is not subject to revision.
AND
Tone of page cannot be changed through positive action.
Refutation and rebuttal are
futile.
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Complexion Reports
The Complexion Report is a graphic representation of sentiment about your keywords in the Google Search Engine Results Pages (SERPs). Each column applies to one key phrase. Color coding indicates sentiment and alterability. Domain and Page Authority indicate ability to rank and degree of difficulty to displace.Categorization enables a custom campaign strategy that will be both effective, and efficient. Response to each is crafted on its categorization by authority the domain holds, keyword relevance and type of website or ‘web property’.
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Complexion Reports
Domain / Page Authority
Search Term
SERP Page
Internal Client Page, Positive
Yelp, Negative, Alterable
Negative Reviews, Unalterable
Irrelevant Content
Negative, Unalterable Blog
High Domain Authority indicates more effort will be required to effect displacement in the SERPs.
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Complexion Reports – Web Properties
Type of Site
Respond with same type or high
authority alternative
What type of site is it?
Can building a similar property
replace the target in the SERPs?
Authority & Citations
Level of Authority and Accurate
CitationsRequired to
Succeed
What is the Page and Domain
Authority of the target? How
difficult will it be to displace the
negative material from view?
Alterability
Onsite Offsite
Can positive ratings, testimonials, or
reviews be added in sufficient quantity to improve the average
rating on site?
Once all SERP results have been categorized by alterability, authority, and type, we can ask a few key questions to begin
addressing each one.
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Complexion Improvement
With an expert strategy, your dedicated Project Manager(PM) will work directly with you to keep you informed of progress, place content before you for approval, and to solicit resources to be used in the campaign.The campaign will proceed in a continuous improvement cycle…
MonitorTools will be setup
to ensure full awareness of the
online conversation
about you, or your company, whether on the web or in
social media.
Consultation is available to advise best utilization of these mentions.
ManageCreation of pertinent
properties, upload of citations, creation of
content, optimization of
current sites, and promotion will result in better
ranking and more accurate
portrayals of the company or individual.
MeasurePeriodic
reexamination of the SERPs, plus
review of all involved websites, webpages, posts, etc… will provide
the necessary intelligence that will inform the campaign for
continued progress and
better results.
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Reputation Enhancement Tools
The resources you provide will be combined with genuine user content, creative SEO and technical finesse to gain visibility.
Our project managers have the entire web and a comprehensive tool box at their disposal, that includes, but is not limited to:
Social MediaYour Project
Manager will help you to sway social
media.
This includes setting up social media monitoring and Google Alerts,
to inform you when your particular
keywords appearin the SERPs
or social outlets. Turn the
conversation to your advantage.
Microsites& Blogs
We can construct entire websites engineered to provide useful,
beneficial information and
increase the findability of
positive, helpful information about
your brand.
Users can appreciate fresh, unique content.
Rich MediaClient-provided photos, audio,
videos documents and presentations
can be used to build attractive
rich media collections.
Users respond to imaginative
imagery, sound and animation. Google likes to add variety to
blended search results.
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Reputation Enhancement Tools
In addition to resources we will create and maintain, we can leverage existing affirmative materials as well. In fact, this makes your campaign more economical.
Below is a sampling of the type of properties that your project manager should be made aware of prior to the start of the campaign.
Listings
Personal Profiles
Professional Listings
Paid Directories, Industrial, Services, etc
Photo Galleries
Video Collections, Rich Media
Slideshows, Presentations
Publicity, Newsworthy Press Releases
Events and Occasions
Speaking Engagements
Employment Sites
Social Media Profiles, etc.
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Complexion Reports
Over the course of the next three to four months, we will aid you in leveraging the good will of your customers to build a preventative network of positive sentiment. This
network will make your reputation more difficult to tarnish.
Month 2To popularize
the components and improve
rank, Fresh Content is added and promoted.
Linkbuilding and social mentions occur in Month
2.
Month 1The first month is spent largely building out the components of the campaign,
deploying resources and
creating content that will require your approval.
Month 3 & 4The fresh,
positive content continues to rise
in rank, and through insightful
observation of the SERPs, we
tune our efforts, and render
success.
The typical progression of a campaign unfolds as follows:
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Emerge from your Reputation Management Issues with more persuasive, pervasive, positive results.
Ask for Your Online Reputation Management and Brand-Building Consultation Now.
sales@webimax.com · 888-932-4629
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