finding market research

Knowledge Now!Finding Market

ResearchFeldberg Library

Anne EslerRichard Felver

Karen Sluzenski

Demographics Consumer Behavior Industry Info Info on Major Players Statistics Trends Market Size, Share, Segmentation Pricing Advertising and Promotion Distribution and Retailing

What is Market Research?Gathering and analyzing information about a market, its customers, and competitors.

US Census Bureau Industry Associations Trade & Professional Organizations Department of Commerce Journal Articles Surveys Industry Reports Analyst Reports Packaged Market Research Reports

Where to look?

Mintel OxygenMintel Global Market NavigatorGlobal Business BrowserFrost & SullivanBCC ResearchGartnerForresterISI Emerging MarketsIBISWorldMarketline AdvantagePassport (Euromonitor)Business Source Complete

Databases for Packaged Research Reports

Coverage:◦ Consumer focused (Beauty and Personal Care, Drink, Finance, Food,

Foodservice, Health and Wellbeing, Household, Lifestyles, Retailing and Apparel, Technology, Travel)

◦ US, UK, Europe Sources:

◦ Mintel Proprietary Research Tip:

◦ Check out Lifestyles Reports◦ Use “Export to Basket” feature to download whole

report

Mintel Oxygen

Coverage:◦ Consumer goods focused (Alcoholic Drinks & Tobacco, Automotive,

Beauty, Personal Goods, Toiletries, Clothing, Footwear, Consumer Electronics, Electrical Goods, Finance, Food, Holidays & Travel, Household/Home, Insurance, Leisure & Entertainment, Media, Non-alcoholic Drinks, Pharmaceuticals, Retail, Telecommunications)

◦ World/Global Sources:

◦ Mintel Proprietary Research Tip:

◦ Use Search tab to quickly select from menus to build your search

Mintel Global Market Navigator

Coverage: ◦ Wide-ranging◦ US and Global

Sources:◦ Datamonitor◦ Freedonia◦ STAT-USA◦ Business Monitor International (BMI)

Tip:◦ Try Industry Browse > OneSource Industry◦ Go to News & Reports > Basic Search >

Limit to Market Research

Global Business Browser (OneSource)

Coverage: ◦ Wide-ranging (Aerospace & Defense; Automotive &

Transportation; Business & Financial Services; Chemicals, Materials and Food; Education; Electronics & Security; Energy & Power Systems; Environment & Building Technologies; Healthcare; Industrial Automation & Process Control; Information & Communication Technologies; Measurement & Instrumentation)

◦ US and Global◦ 1998 to date

Sources:◦ Frost & Sullivan Proprietary Research

Tip:◦ Restrictions on downloading; full text is

viewable online, but you cannot export PDFs. If you need the PDF of a report email feldberg.reference@dartmouth.edu with your request and include the title of the report.

Frost & Sullivan

Coverage: ◦ Wide-ranging (Advanced Materials; Advanced Transportation

Technologies; Biotechnology; Chemicals; Energy And Resources; Engineering; Environment; Food And Beverage; Fuel Cell And Battery Technologies; Healthcare; Information Technology; Instrumentation And Sensors; Manufacturing; Membrane And Separation Technology; Nanotechnology; Pharmaceuticals; Plastics; Safety And Security; Semiconductor Manufacturing)

◦ US and Global Sources:

◦ BCC Proprietary Research Tip:

◦ Browse through “My Categories”◦ Includes previous versions of reports

BCC Research

Coverage:◦ IT only:

Application Development & Integration; Business Intelligence; Business Process Management; Consumer Technologies; Customer Relationship Management; Data Management and Integration; Emerging Trends and Technologies; Enterprise Architecture; ERP & Supply Chain Management; High-Performance Workplace; IT Asset Management; IT Management; IT Operations; IT Services; Mobile and Wireless; Networking and Communications Equipment; Networking and Communications Services; Open Source; Outsourcing; PCs, Laptops and Handheld Devices; Regulatory Compliance; Security and Privacy; Servers and Storage; Web Services

Banking & Investment Services; Education; Energy and Utilities; Government; Healthcare Providers; Insurance; Manufacturing; Media; Retail

Sources:◦ Gartner Proprietary Research

Tip:◦ Use Other Options (under search box) & Select Content:

Best Practices Data and Statistics Forecasts Market Analysis Market Share MarketScopes SWOT Analysis Surveys

Gartner

Coverage:◦ IT: Impact of technology on business (across

industries)◦ Global

Sources:◦ Forrester Proprietary Research

Tip:◦ Try a keyword search and then narrow by technology

or industry

Forrester Research

Coverage:◦ Wide-ranging◦ Emerging market countries

Sources:◦ Multiple, varies by country & industry

Tip:◦ Search > Publication Type = Analysis/Research◦ Go to Industry Tab > Analysis/Research: Industry

ISI Emerging Markets

Coverage:◦ Wide-ranging◦ US, Global, China

Resources:◦ IBIS Proprietary Research

Tip:◦ Try a keyword search◦ Click on “more results”◦ Try searching by major industry competitor

company name

IBISWorld

Coverage:◦ Wide-ranging (Aerospace & Defense, Agriculture & Forestery, Automotive, Business &

Consumer Services, Chemicals, Communications, Construction & Real Estate, Consumer Packaged Goods, Energy and Utilities, Environmental & Waste Management Services, Financial Services, General Business, Government & Non-Profit Organizations, Industrial Goods & Manufacturing, Ingredients, Leisure & Arts, Media, Materials & Mining, Paper and Packaging, Pharmaceuticals & Healthcare, Retailing, Sourcing, Technology and Services, Textiles, Transport & Logistics, Wholesale)

◦ US, Global Resources:

◦ Marketline Proprietary Research Tip:

◦ Includes Five Forces Analysis◦ Narrow search by keyword, industry, etc.

Marketline Advantage

Coverage:◦ Wide-ranging (alcoholic drinks, apparel, automotive, beauty &

personal care, consumer appliances & electronics, health, eyewear, food, home & garden, hot drinks, luxury goods, pet care, soft drinks, toys & games, finance, retailing, travel & tourism, ingredients, packaging)

◦ US, Global Resources:

◦ Euromonitor International Tip:

◦ Keyword search: consumer lifestyles

Passport (Euromonitor)

Coverage:◦ Wide-ranging◦ US, Global

Resources:◦ Datamonitor, C. Barnes & Co., Economist

Intelligence Unit, ICON Group International, Business Monitor International (BMI)

Tip:◦ Try a keyword search◦ Limit by:

Source Type = Industry Profiles Source Type = Market Research Reports

Business Source Complete

www.marketresearch.com

If the publisher is:  Try finding the report in this database:

BARNES Report Business Source Complete

BCC Research BCC Research

MarketLine MarketLine Advantage

Business Monitor International (BMI)  Global Business Browser; Business Source Complete

Datamonitor  Business Source Complete; Global Business Browser; MarketLine Advantage; ISI Emerging Markets

Economist Intelligence Unit Business Source Complete

Euromonitor International  Business Source Complete; MarketLine Advantage

Frost & Sullivan Frost & Sullivan

IBISWorld  IBISWorld

ICON Group International Business Source Complete

Freedonia Global Business Browser

First Research, Inc. Thomson ONE

GlobalData Thomson ONE

Mintel Mintel

Beyond Packaged Reports

Contact a Feldberg Librarian:

◦ In person! ◦ By email: feldberg.reference@dartmouth.edu

◦ By phone: 646-3653◦ Make an appointment

Questions?