fiona robson - rocketseed

03 November 2011

Travel Huddle Dublin

Make every email count

Rocketseed & email marketing

Email Before Rocketseed Mail

HOTEL BANNER EXAMPLES Every email promotes the hotel

HOTEL BANNER EXAMPLES Every email drives website traffic

HOTEL EXAMPLES –A MARKETING TOOL Campaign analytics and Sales Leads

The power of email

email: main driver of “booking” web traffic

Source DMA Email Benchmarking Report Oct 2011

Email volumes continuing to rise

Email: Direct bookings or Indirect?

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Which sectors do email well?

Source DMA Email Tracking Study Oct 2011

• Optimising emails

• Integrated campaigns: email and social media

• Moving beyond e-zines

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Making every email count

e-zine sign-up

e-zine sign-up: visuals

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e-zine: set expectations, build trust

Why sign up

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Why sign-up for e-zines?

Source DMA Email Tracking Study Oct 2011

Promoting Hotel Voucher Offers

tamsin.barnett@rocketseed.com

What value does your email add?

Testing: Design and Message

Banner C - +68.8% higher than A

Banner B - +17.7% higher than A

Banner A – lowest click rate

Relevance & Personalisation

Personalisation???

Segmentation, Relevance

22 Source DMA Email Tracking Study Oct 2011

Actions taken on receipt of email

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Subject Lines: don’t waste opportunities

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Email can help build your brand

MOBILE

ROCKETSEED IS CLEAR AND

FUNCTIONAL ON MOBILE HANDHELDS

With enterprise service, emails from mobiles

are delivered with marketing messaging

Email and Mobile

81% Growth in Email in last 6 months

Source: Return Path

Smaller, faster & fat finger syndrome…

Optimise email marketing for mobile:

Optimise email marketing for mobile:

• Images: include

alternative text to

describe images

• Don’t fill email with links

• Test before sending

• Think Vertical

• Think “fat fingers”

Build your fan base, build your list

Ensure you have a sign-up on facebook

Integrate email and social campaigns

email + social + web = revenue

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Plan

Share

Queue Less Pre-Booking Program

Sequence of 7 emails sent before arrival at the parks

Objective to cross-sell / pre-book activities during the customers stay at the park

Results

50,000 triggered messages per year

Average click rate – Above 20%

Center Parcs – Lifecycle Partner

1 to 1 brand building: not just newsletters

Shopping cart – don’t give up yet!

•Use SaleCycle

•Email to Lookers

who don’t book

•Records

purchase details

•Invites them to

book

•£22,000 per

month

Don’t waste easy opportunities!

Maximse upsell and promotion

opportunities in every email you send

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WHAT IS BUSINESS EMAIL Make sure every email drives revenue

Travel Huddle “Taster” Package • 3 months vs 24 months

• Licence Fee: Only £10 per employee per month.

• 1 free banner and signature: worth £180

• One-off set up fee per person £25

• No per email charge, easy to set up, licence fee includes all analytics

• Promotion Code: emailbeatsfacebook

(Valid till 17th November

Min 10 users)

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Contact Details