first-class apis, dpc 2011, amsterdam
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First-Class APIs
Helgi Þormar ÞorbjörnssonDutch PHP Conference, Amsterdam, 21st May 2011
Tuesday, 24 May 2011
Hi there, I’m Helgi
Tuesday, 24 May 2011
VP of Engineering at Orchestra.io
Tuesday, 24 May 2011
VP of Engineering at Orchestra.io
Developer at PEAR
Tuesday, 24 May 2011
VP of Engineering at Orchestra.io
Developer at PEAR
From Iceland
Tuesday, 24 May 2011
VP of Engineering at Orchestra.io
Developer at PEAR
From Iceland
@h on Twitter
Tuesday, 24 May 2011
1995 2000 2005 2010
John MusserFounder, Programmable Web
Tuesday, 24 May 2011
Why do we need a website?
1995 2000 2005 2010
John MusserFounder, Programmable Web
Tuesday, 24 May 2011
Why do we need a website?
Of course we have a website
1995 2000 2005 2010
John MusserFounder, Programmable Web
Tuesday, 24 May 2011
Why do we need a website?
Of course we have a website
Why do we need an API?
1995 2000 2005 2010
John MusserFounder, Programmable Web
Tuesday, 24 May 2011
Why do we need a website?
Of course we have a website
Why do we need an API?
Of course we have an API
1995 2000 2005 2010
John MusserFounder, Programmable Web
Tuesday, 24 May 2011
Data is the new business model
Tuesday, 24 May 2011
APIs are the business glue
Tuesday, 24 May 2011
Business without an API?
Tuesday, 24 May 2011
Developers hunger to use your data
Tuesday, 24 May 2011
Do not keep it all to your self
Tuesday, 24 May 2011
The data wasn’t yours to begin with!
Tuesday, 24 May 2011
Tuesday, 24 May 2011
Mine?Mine?Mine?Mine?
Mine? Mine?
Mine?
Mine?
Mine?
Tuesday, 24 May 2011
Not everyone believes this
Tuesday, 24 May 2011
They do like their ivory towers
Tuesday, 24 May 2011
For years APIs have been treated as...
Tuesday, 24 May 2011
Second-Class Citizen
Tuesday, 24 May 2011
Why?
Tuesday, 24 May 2011
It’s a conceptional problem
Tuesday, 24 May 2011
Companies believing they will lose business if they share
Tuesday, 24 May 2011
Websites are considered the business
Tuesday, 24 May 2011
Not the API
Tuesday, 24 May 2011
APIs are for the cool kids
Tuesday, 24 May 2011
Or...
Tuesday, 24 May 2011
Not enough money
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Not enough time
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Not enough resources
Tuesday, 24 May 2011
Not enough foresight
Tuesday, 24 May 2011
Finally the time/money comes
Tuesday, 24 May 2011
Shoehorned onto the website
Tuesday, 24 May 2011
Hot tub awkwardly attached to a house
Tuesday, 24 May 2011
Tuesday, 24 May 2011
Sparse Documentation
Tuesday, 24 May 2011
Ill maintained code
Tuesday, 24 May 2011
Lack of testing
Tuesday, 24 May 2011
Ticket response time is in the weeks not days
Tuesday, 24 May 2011
It is a problem with management
Tuesday, 24 May 2011
APIs should be...
Tuesday, 24 May 2011
First-Class Citizens
Tuesday, 24 May 2011
Tuesday, 24 May 2011
Inconceivable?
Tuesday, 24 May 2011
Absolutely not!
Tuesday, 24 May 2011
2010 Mobile
Tuesday, 24 May 2011
2011 Tablets
Tuesday, 24 May 2011
There are few companies that really get this
Tuesday, 24 May 2011
Opening up the API when they release mobile clients
Tuesday, 24 May 2011
New trend for startups
Tuesday, 24 May 2011
Start with an APINot
a website.
Tuesday, 24 May 2011
Start with an APINot
a website.
Tuesday, 24 May 2011
Why do this?
Tuesday, 24 May 2011
Mashups!
Tuesday, 24 May 2011
Supply and Demand
Tuesday, 24 May 2011
There is a demand for APIs
Tuesday, 24 May 2011
Developers are the supply
Tuesday, 24 May 2011
Going First-Class?
Tuesday, 24 May 2011
Common architecture
Tuesday, 24 May 2011
Data
API Website
MVCMVC
Tuesday, 24 May 2011
Data
API Website
MVCMVC
REJECTEDTuesday, 24 May 2011
Data
API Website
MVC
Tuesday, 24 May 2011
Data
API Website
MVC
REJECTEDTuesday, 24 May 2011
Upgrading the API to First-Class
Tuesday, 24 May 2011
Data
API
Website
MVC 3rd PartyMobile
Tuesday, 24 May 2011
Website as a client
Tuesday, 24 May 2011
Data
API
Website
MVC 3rd PartyMobile
JavaScript
Tuesday, 24 May 2011
FRAPI(getfrapi.com)
Tuesday, 24 May 2011
Any downsides!?
Tuesday, 24 May 2011
Of course!
Tuesday, 24 May 2011
The gain?
Tuesday, 24 May 2011
API becomes the core business
Tuesday, 24 May 2011
Better Documentation
Tuesday, 24 May 2011
More extensive tests
Tuesday, 24 May 2011
Better response time on bugs
Tuesday, 24 May 2011
Consistency
Tuesday, 24 May 2011
Higher upfront cost but lower in the long term
Tuesday, 24 May 2011
Tuesday, 24 May 2011
Started in 2006
Tuesday, 24 May 2011
Took off in 2007 at SXSW
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20k 60k tweets per day
Tuesday, 24 May 2011
200% Growth
Tuesday, 24 May 2011
There was no API
Tuesday, 24 May 2011
Developers asked for it
Tuesday, 24 May 2011
And of course it got bolted on
Tuesday, 24 May 2011
API was half cooked and organically grew
Tuesday, 24 May 2011
They tried their best, but...
Tuesday, 24 May 2011
Tuesday, 24 May 2011
#NewTwitter in Oct 2010
Tuesday, 24 May 2011
Web client consuming it’s own API.
Tuesday, 24 May 2011
More care was taken on the API side
Tuesday, 24 May 2011
What if Facebook did the same?
Tuesday, 24 May 2011
In conclusion
Tuesday, 24 May 2011
Treat the API as your core business
Tuesday, 24 May 2011
Or at least plan it from the start
Tuesday, 24 May 2011
Tuesday, 24 May 2011
ClientsLogin
Image Hosting
URL Shorteners
Analytics
etc
etc
etc
Tuesday, 24 May 2011
Outsource the innovation of UX to people who know
how to!
Tuesday, 24 May 2011
Tuesday, 24 May 2011
NO MORE
Tuesday, 24 May 2011
Thanks for coming!
Joind.in: http://joind.in/3241
@hhelgi@orchestra.io
Tuesday, 24 May 2011
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