first impressions last

First Impressions Last!Simple Branding & PR Tips for Libraries

Presented by:

Katie Klossner, Susan O’Brien & Aspen Walker

CommunityRelations@dclibraries.org

FirstImpressionsLast.blogspot.com

Consistent, Professional, Simple & Clear:

Branding & Design with Susan O’Brien

Publicity & Communicationswith Aspen Walker

Createyour ownGraphic Standards.

Design Review Form.

Branding.Corporations Spend 

Big $$$on Branding…

…Can You Name that Logo?

YOU Can Do the Same Thing

The Logo.

Have a Logo? USE it!• Color & Black/White Versions• High Quality JPG• Consistent Placement & Sizing• Pair it up with your website

Your Logo is Your BRANDConsistent Use = Patron Recognition

• Pick Two (& Only Two)

• One Serif

• One Sans‐Serif

Serif Fonts.

Adobe GaramondTimes

New York

Sans‐Serif Fonts.

ArialVerdanaHelvetica

Font Families.

NormalBoldItalic

Example: Just Two Fonts!

Decorative, Script, Seasonal & Handwritten Fonts 

Color.

• Red and Green• Blue and Orange• Purple and Yellow

Complimentary Colors.

Warm. Cool.

Simple Design.K.I.S.S.

(Keep it Simple ‐ Stanley)• Consistent Placement of Logo, Address, URL, Phone

• Succinct Billboard Text• Graphic Match and Colors Compliment

Reach & Frequency.

You May Get Bored, but it’s Not About You.

It’s About Patron Recognition.

Consistency Counts.

Professional, Consistent, 

Simple & Clear

Written PR

Posters & More

Consistent, Complete Info

Know Your Audience.

Older Adults: Lots of Text

Boomers & Xers: Bullet Points & Graphics

Millennials: Big Graphic,Tagline

Children:Pictures

1943

1957

1970

1986

1997

2007

The Media: Short & SweetSpace = $

Your Ad Here

Your Ad Here

The Media.

• Making Contact• Press Kit• Coffee?• Partnerships• Kindness Counts• Keep Your Cool

A.P. Style.

• Time• Dates• Months• Numbers• Avoid the Extras

The Pyramid of Promo Power.

-- HOOK HOOK --WHO?       WHAT?       WHERE?                      WHO?       WHAT?       WHERE?                      

WHEN?        WHY?WHEN?        WHY?HOW?HOW?

All the Rest. 

Hoff, R. (1996) Say it in Six

The Press Release.When?

Where?

How?

Who Should Attend?

What’s Happening?

What’s in it for you?

The Poster Text.

Parker Libraryʹs Social Science Series Presents Outsourcing: Corporate America’s Addiction

Wednesday, February 27 at 7 pmParker Library, 10851 S. Crossroads Dr.

Lost Jobs, American Productivity & the Global Economy with Author Jack Buffington. 

Ages 18+. Free, registration required.

FirstImpressionsLast.blogspot.com