fitflop case study: building an employer brand – it’s easy, isn’t it?
Post on 16-Apr-2017
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FITFLOPBuilding an employer brand. It’s easy, isn’t it?
Sian Smith – Resourcing & Talent Manager, FitFlopSian.smith@fitflop.com https://www.linkedin.com/in/siansmithtalentmanager
WHAT IS AN EMPLOYER BRAND?‘An employer brand is not what YOU say it is, it’s what THEY say it is’
‘It’s what someone says about you when you leave the room’
GROWATTRACTBELIEVE.
SO WHAT ARE WE DOING?
YOUR CAREERS SITE IS YOUR SHOP WINDOW
LEVERAGING OUREMPLOYEES
WELLBEING
OPEN EVENINGS & EVENTS
GLASSDOOR
HOW DO WE KNOW IT’S WORKING?
TOP TIPS
Know who you areHave a strategyLeverage your employees and partners Build the momentum and keep it consistentTrack your progress – so what?
TIME TO GROW…
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