five trends in the gamification of corporate learning for 2014
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5 Trends in Gamification of Corporate Learning for 2014
Some Housekeeping Details
The event is being recorded
Use the Q&A window
The Polling function
Follow the conversation on Twitter: #gamifiedlearning
The Focus of Today
o What is Gamification?o 5 Gamification of Learning
Trendso 3 Examples of
Gamification in Action o Q&A Carol Leaman
CHIEF EXECUTIVE OFFICER AXONIFY
Karl KappAUTHOR & PROFESSOR OF INSTRUCTIONAL TECHNOLOGY BLOOMSBURG UNIVERSITY
Introducing Karl Kapp
Gamification Game-based Learning
Simulation Learning
What is this “game stuff”?
The use of gaming elements integrated into a training program aligned with corporate goals to promote change in behavior.
The use of a game to teach knowledge, skills & abilities to learners using a self-contained space.
A realistic, controlled-risk environment where learners can practice specific behaviors & experience impacts of their decisions.
Where do you currently stand with regards to gamification?
A. Still trying to get my arms around what gamification is
B. Trying to understand if gamification is a good fit at my organization
C. In the process of figuring out how to implement gamification
D. Have implemented gamification
E. Just doing research
Poll Question #1
Gamification is using game-based mechanics, aesthetics and game thinking to engage people, motivate action, promote learning and solve problems.
Gamification uses elements of the game, but is not the game in-and-of itself.
1. Story2. Challenge3. Mystery4. Characters/Avatar5. Challenge6. Levels7. Feedback8. Replayability9. Freedom to Fail10. Aesthetics11. Time12. Reward Structures
Gamification Elements that Aid Learning
Introducing 5 Gamification of Learning Trends to Look for in 2014.
Gamification becoming integrated in the larger learning strategy.
Gamification was Originally a Bolt-On
+
In 2014, we can expect to see gamification more integrated into the overall learning strategy.
Where do you think gamification can be used at your organization?
A. The Classroom
B. The Virtual Classroom (Desktops)
C. Mobile Devices
D. All of the Above
Poll Question #2
Integration of gamification into more delivery methods.
Gamification integrated into the classroom experience.
Gamification integrated into the virtual classroom experience.
Gamification integrated into the mobile learning experience.
Gamification to gain more traction internationally.
Beyond North America and the UK into all other areas of the globe, including heavy attention in AsiaPac and Mexico.
Beyond North America and the UK into all other areas of the globe, including heavy attention in AsiaPac and Mexico.
2013 2018
*Compound Annual Growth Rate (CAGR) = 67.1%
$421.2 Million
$5.502 Billion
*As reported by PRWeb
Gamification to expand into other application areas within the corporation.
Gamification has long been used in the sales role.
Expand to Other Applications
o Leadership developmento Safety & complianceo R&Do Accountingo Retail associateso Onboarding
…and more
The rise of simple, short gaming with learning embedded.
E L E V T O R
V
Research Supports its Effectiveness
Spaced Repetition
Also known as interval reinforcement.
Retrieval Practices
The questioning format.
Contributes to long term retention.
Confidence-Based Assessment
Simple, short gaming with learning embedded is a proven, low risk way to incorporate gamification in
corporate learning strategy.
Example of Simple, Short Game with Learning Embedded
Poll Question #3Which trend are you most interested in?
A. Gamification being integrated into the larger learning strategy
B. More delivery methods for gamification
C. Gamification gaining international traction
D. Gamification expanding into different functions inside the organization
E. The rise of short simple gaming
So, what do these 5 trends mean for you at your company?
Summary
Gamification in ActionCarol Leaman, President & CEO
Leading with Gamification
Engaged Employees
“The most surprising benefit of Axonify is how
well it was received and
continues to be received by our
employees.”- Store Manager
Loss Prevention Health & Safety
95%
40%
Pep Boys
“Within minutes, I’m able to get what’s in my head into the heads and actions of our 19,000+ employees. With Axonify, the entire organization is in sync.”
Bryan Hoppe, SVP of Operations, Pep Boys
Inventory Shrink Reduction55%
60%Increase In Integrity Hotline Voluntary Participation
Fewer Incidents
E L E V T O R
V
Ethicon
Increased Sales
>50%Increased Confidence & Product Knowledge
Participation
Voluntary Participation
Informed Employees95%
Prefer Axonify Learning Method
82%
“We leverage Axonify to drive our company’s current strategy by keeping the sales force engaged with the most critical products on a daily basis.”
John Knoble, Worldwide Director of Learning, Ethicon, a J&J Company
Ethicon sales reps are more
confident in their product
knowledge and as a result sell
more..
E L E V T O R
V
Happier Employees
“”It’s an easy system to use and a lot of
fun. Last night I went home and looked
through the materials so that I
was prepared.”.
Business Impact
66%Reduction In Errors
Knowledge Lifts
Knowledge Improvements
40%
“For the first time ever, our employees are talking about procedures and processes in a manner that is casual, natural and organic.”
Mike Keeler, VP of Operations, Capital BlueCrossSource: Oct. 31/13 Press Release
A Learning Experience In Minutes Per Day
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Axonify In Action
Training in short-bursts anytime on any device.
Embedded
The Axonify Learning Model
The latest in behavioral psychology and retrieval based practices.
Brain Science
Short and fun, easy to play
games, social leaderboards and rewards.
Gamification
Proprietary knowledge personalization algorithm.
Personalization
Axonify User Console
&
Questions & AnswersQuestions & Answers
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