flipbook - online reputation: the key to getting hired

ONLINE REPUTATIONThe KEY to Getting Hired

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By: Rosana Li

We live in an REPUTATION ECONOMY

“An environment where brands are built based on how they are

perceived online. It’s a marketplace where professionals are treated like products, and are

rated, commented on, and judged based on reputation.” –

Dan Schawbel, personal branding guru and Managing Partner of

Millennial Branding

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“The hiring process NO longer begins with that first handshake ........

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..it starts with the Google search that takes place BEFORE the interview.”

–Dan Schawbel

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In 2012, JOBVITE surveyed over1,000 human resources leaders and

recruiters…..

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….92% of respondents used or planned to use social media to source talent

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.…93% of people surveyed have used LinkedIn to find qualified

candidate

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"I watch people interact,

learn what their positions are,

who their best friends on

Twitter are, whether they

have a sense of humor. From

that you can get a pretty

good picture“

-Jocelyn Lai, talent

acquisition manager for

advertising firm GSD&M

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Social media has TRANSFORMED the recruiter-candidate relationship

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But WHY are companies using SOCIAL HR?

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Social tools have

REDUCEDthe TIME and

MONEYcompanies

spend searching

for the right talent

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Coca-Cola has cut its HR COSTS by more than 50% over the past

four years through the use of social HR

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Social media has shown to INCREASE productivity and employee engagement, foster innovation through collaboration – KPMG

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So HOW do you build a SUCCESSFUL online reputation?

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1. Become Known For ONE Thing

Select a niche to STAND OUT and make people remember you!

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2. ESTABLISH an online presence

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Prior to engaging in any online activities, make sure

you established your social network profiles first so

people can contact you.

3. Make sure your work is GOOD and make them VISIBLEonline

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4. ACTIVELY Contribute

UPDATE your profile daily to stay in

the game !

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How to MEASURE your online reputation ?

Number of followers, friends and fans will determine how influential you are.

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Now you are

READY to

SURVIVE in

the reputation economy!

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Sources • http://www.coca-colacompany.com/stories/hire-power-how-social-media-is-changing-the-way-people-search-for-jobs

• http://www.forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/

• http://www.kpmg.com/US/en/IssuesAndInsights/ArticlesPublications/Documents/human-resources-and-social-media.pdf

• http://online.wsj.com/news/articles/SB10001424127887323820304578412741852687994?mod=wsj_share_tweet&mg=reno64-wsj&url=http%3A%2F%2Fonline.wsj.com%2Farticle%2FSB10001424127887323820304578412741852687994.html%3Fmod%3Dwsj_share_tweet

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