florida orange

FLORIDA oRange

By: Guy EllisSports Marketing

2nd hour

FRANCHISE PLAYERS

Stephen Weiss

LEAGUE INFORMATION NHL EASTERN CONFERCE SOUTHEAST DIVISION

DIVISION OPPONENTS

ARENA

BankAtlantic Center Capacity:19,250 Built:1998

Mission Statement

Our mission is to put 100 percent effort from all players, staff, and organization in order to win a Stanley Cup.

Core Values

Keep a winning attitude all through out the season.

Play the best players, not the ones that make the most money.

If you got the Orange jersey on, you give 100 percent effort.

Demographics

City Location: Miami Population:2,500,625 Median Household Income:$58,144 Unemployment Rate:12.7%

Consumer Price Index

Food: Down .2% from last month Energy: Down .1% from last month

Target Market

My target area is Florida. Competition with the Tampa Bay Lightning, because they are also in the same state. Target Market is the family dad ages 30-45. he can take his family to games which sells more tickets.

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