florum fashion-nature's vixen

1 Florum FASHION | AUGUST 2012 11 11Florum FASHIONON | || | A A A AUUGUGUUGUGUGGUSUUSUSUUSSUSTTTTT T T T 2020020200000111121212112121121112121122

NATURE’SVIXEN

AUGUST 2012 | VOLUME 01, ISSUE 02

THRIFT FINDSHigh fashion at a low cost

GUCCI GOES GREENThe brand's fi rst

eco-friendly shoes

2 FLORUM FASHION | AUGUST 2012 WWW.FLORUMFASHION.COM

D-STRUCTURE SF

520 HAIGHT ST. SAN FRANCISCO, CA WWW.DSTRUCTURESF.COM

3 FLORUM FASHION | AUGUST 2012

pldmstore.com

INSIDEON THE COVER

FLORUM FEATURES

EDITORIALS08 Thrift Finds

16 The Greener Side of Fashion

06 Letter from the editor

07 By the Way: 10 Ways to improve your lifestyle

21 Sun Goddess

34 Blossom

42 The Walk on Fire

52 Vixen

64 Magnolia

76 Primary Concept

84 Seduce & Conquer

94 Indian Summer

104 Nocturnal

116 Fall in SF

This August Issue marks a big step for Florum Fashion Magazine, being our second issue; we have a lot of amazing new content that is here to stay. Being our biggest issue yet, it has exceeded my own expectations of what we have been hoping to achieve with this second issue. The title of this moneth's issue, “Nature’s Vixen”, was chosen to represent the inner vixen in all of our readers. We want everyone to feel inspired and not be afraid to feel beautiful, because everyone has an inner beauty waiting to be exposed.

My personal favorite addition to the magazine staff this month is our new contributor, Bailee Edington. Each issue she will be focusing on our favorite couture brand names and letting us know the steps that they are taking to reduce their ecological footprint on our planet. This month, she started out with Gucci, so be sure to fl ip through the pages and read about how one of the biggest fashion houses is choosing to change their ways and help our environment.

Another addition to this issue is our Thrift Finds article. The purpose of this article is to expose the deals and fi nds you can get at the many consignment, second hand, and thrift stores around town. Every item included in the Thrift Finds section was purchased for a low cost and has a 0% impact on the environment.

We also had some absolutely amazing submissions for this August Issue, and we cannot thank our contribu-tors enough.

We are also very excited for our October issue entitled "Sinned". We choose this name to remind our readers that none of us are perfect and we all sin, and what is a better way to celebrate this than with the month of Halloween!

Thanks for Reading XOXO

Noelle Lynne

LETTER FROM THE EDITOR

Ways to improve your lifestyle By Noelle Lynne

10BY THE WAY

1. Water, Water, WaterPut down all the sugar energy drinks and sodas for good ole water, you'll be surprised how much better your body will feel when properly hydrated. As an old saying goes; If you're feeling thirsty, you're already dehydrated.

2. Eat More Organic FruitStart your morning with fresh fruit and you will be energized throughout the day, and what's better than Nature's own Sugar? Not to mention, fruit is a kick-start for your metabolism in the morning.

4. Organic Tea, not CoffeeSwapping out heavy caffeine for a lighter version or a non-caffeinated version, will improve your skin. Tea is also completly guilt free with no hidden calories.

5. Try a Vegetarian DishTry replacing one meat meal a week for something vegetarian, and you will be pleasantly surprised about how great you feel! Those green vegetables will do your body a world of good and save you from some unwanted calories.

6. Walk EverydayPut those headphones on, and get out for at least 20 minutes a day. Its true that exercise gives you endorphins and endorphins make you happy! Burn fat the fun way by walking a little more every day.

7. Visit Your Local Farmers MarketFarmers markets are absolutely amazing and there is nothing better then locally grown fruits and vegetables, picked at the peak of ripeness. You're also directly supporting your local economy when you buy local. And did we mention that most products are actually cheaper then the average grocery store?

8. Go ThriftingYes, we said it! Go out and do some shopping. Get on Yelp and look up your closest thrift or consignment shop, you'll be surprised by all the money you save and how great you feel about your purchase. You can't beat picking something up that would otherwise be in a landfi ll or our oceans.

9. Ride your bikeMost of us live about 20 minutes biking distance to a supermarket, convenience store, or coffee shop. Next time you think about driving there, try taking your bike. Riding your bike even once a week instead of driving will do wonders to for our environment and air quality.

10. Try gluten-free productsDon't get me wrong, I love grain based products, however only in moderation. When you're at the supermarket next, try a gluten-free product (most are now labeled gluten-free), or try some delicious spelt bread.

THRIFT FINDSAll clothing, accessories, and shoes were bought at vintage, thrift, and consignment stores.

Photographer: Casey FyfeModel: Danielle BirumStylist: Betsey LynneStyleMakeup: Kathy HerHair: Noelle Lynne

Pins & Needles Top - $7.00Kimchi Shorts - $10.00Seychelles Flats - $5.00Wooden Necklace - $7.00Pink Ring - $2.00

Free People Top - $10.00Kimchi Skirt - $8.00BCBG Generation Purse - $35.00Purple Flats - $2.00

Kenneth Cole Dress - $14.00Market Shoes - $18.00

Stephanie Nicole Cardigan - $8.00 Vintage Sitting PrettyTop - $3.00Vintage Levi Shorts - $4.00Michael Kors Clogs - $14.00

Floral H&M skirt - $8.00Vintage Silk Top - $3.00Blue Chain Necklace - $10.00Michael Kors Clogs - $14.00

Orange Top - $2.50Vintage Jeans - $5.00Gold Bracelets - $3.00Cathy Jean Boots - $14.00

THEGREENER SIDE OF FASHION

By Bailee Edgington

Ever since I was a little girl, Gucci has been my favorite designer. It was my fi rst designer purchase, all of my graduation money went to a new wallet and sunnies, and my fi rst credit card went to a pair of Gucci shoes. Well ladies, Gucci has fi nally done it. They have made sustainable shoes!

photos courtesy of gucci.com

The Marola Interlocking G Flat launched at the end of June this year. After Gucci launched their green shades last year, they followed up with amazing fl ats for pre-fall this year. Back in 2010 Gucci launched new, 100% recyclable packaging, but kept true to their quality and look. When I found out that Gucci was becoming a more eco friendly company, I fell even more in lust with them.

On Gucci's website, under "World of Gucci", you can fi nd a whole section about their new environmental stance. President and CEO of Gucci said “The world’s leading brands are rightly judged today, not just on the quality of their products and services, but also on the way they act in the community and towards the environment. Since 2004, Gucci has volunteered for assessment to qualify for the certifi cation of Corporate Social Responsibility across its entire supply chain.” After seeing some of Gucci's environmentally friendly styles, who wouldn't want to jump on board of the eco-friendly movement?

XO Bailee beehaute.blogspot.com

pldmstore.com

RedLight PR top. Aline Media pants. Hendricks Brun from Aline Media shoes. Mi Moneda from THV necklace. Incantesimo Boutique vintage bracelet. Devon Leigh earrings.

SunGoddess

Photographer: Kodi LaneModels: Saskia Alston & Anjoli of Next Models LAWardrobe Stylist: Ali Levine

Make Up & Hair: Courtney Housner

Misha from Danika Daily PR dress. Devon Leigh necklace, gold cuff & bracelet. VII Victory earrings. Bollare PR emerald ring. Fornarina from PRB heels.

Model Saskia (left) :Tony Cohen from THV top. Devon Leigh necklace & earrings. THV purse.

Model Anjolie (right):Georgie from THV top. Lucca Couture from Bollare PR shorts. Devon Leigh necklace.Incantesimo Boutique bracelet & earrings. Ezza from Ezza Exclusive ring. THV purse.

Fornarina from PRB shorts. Tony Cohen from THV top. Devon Leigh necklace & earrings. THV purse.

Impero Couture from PRB dress. Gaydamak Jewellry from THV bracelet. Anna Beck from Bollare PR earring.

CIA Maritime from Bollare PR bathing suit. Devon Leigh necklace. Incantesimo Vintage Jewelry Boutique bracelet. VII Victory ring. Ezza Exclusive earrings.

Gloss Army from LOOK LA PR bathing suit. VII Victory body chain. Incantesimo Vintage Jewelry Boutique bracelets.

VII Victory body chain. Incantesimo Vintage Jewelry Boutique bracelets.

Wardrobe 1st Assistant: Rachel Pollen

Wardrobe 2nd Assistant: Stephanie Stephens

Model Saskia (left):RedLight PR top. Aline Media pants. Hendricks Brun from Aline Media shoes. Mi Moneda from THV necklace. Incantesimo Boutique vintage bracelet. Devon Leigh earrings.

Model Anjolie (right):Gloss Army from LOOK LA PR top. Bollare PR pants. Bollare PR shoes. Ezza Exclusive necklace & earrings. Magnet bracelet.

D-STRUCTURE SF

Amelia Howard dress. Tamzin Lillywhite belt worn around neck.

Photographer: Packard Stevens Model: Linn from Profi le Model ManagementStylist: Emma Pulbrook

Make-up & Hair: Rebekah Lidstone using Armani and Bella Pierre for

make-up. Hair done using Bumble and Bumble.

Page left:Bordello dress. Tamzin Lillywhite cuff.

Page right:Amelia Howard ruffl ed top. Bordello skirt.

Page left:Ragged Priest shirt.

Page right:Tamzin Lillywhite harness. Bordello skirt.

Page left:Bordello bra. Yaya Yang trousers. Swedish Hasbeens belt wrapped around arm.

Page right:The Ragged Priest shirt. Kimchi Blue bra.

Th e walk on

FIREPhotographer: Tatiana Kurnosova Model: Liza from TANN Model Management Hair, make-up, & style: Tatiana Kurnosova

Previous page:Tang Wan dress.

This page:Hilo Hattie Fashions Hawaii dress. H&M necklace.

Previous page:Mak Maks top & skirt.

This page:L Lady shorts. Handmade by Tatiana Kurnosova top. Pharaon necklace.

Page right:Vintage bodysuit. Diva necklace.

Vinatge top. Topshop skirt. H&M necklace. Centro shoes.

Photographer: Stephen SunModel: Nastasia of JE ModelsStylist: Betsey LynneStyle

Make-up: Cindy Crabtree

Hair: Noelle Lynne

Cotton On dress.

Page left:American Apparel body suit. Hott Legs tights.

Page right:Cotton On top. Stylist's own ring. Shoe Daca bottoms.

Page left:Cotton On dress. Stylist's own bracelets. Shoe Daca bottoms.

Page right:Papaya shirt. Model's own bottoms.

Boutique Five body suit. Model's own bottoms.

Both pages:True American body suits.

63 FLORUM FASHION | AUGUST 2012facebook.com/behauteshorts

MagnoliaMagnolia

Photographer: Leslie AndrewsModel: Phebe of Cast ImagesStylist: Betsey LynneStyle

Make-up: Cindy Crabtree

Hair: Mariya Sevchuk

Magnolia

Previous page:Solemi dress.

This page:Natalie Minori Sconce dress.

Page right:Natalie Minori Sconce dress.

Page left:Natalie Minori Sconce dress. Messeca heels.

Page right:Natalie Minori Sconce dress. Sam Edelman heels.

Natalie Minori Sconce dress

Natalie Minori Sconce dresses. Betsey Lynnestyle original bracelet.

D-STRUCTURE SF

Photographer: Genesis MartinezModel: Caity Maclennan of LOOK Model AgencyPhotographer's Assistant: Jessica Egbu

Stylist: Christine Ting

Assistant Stylist: Anna-Alexia Basile

Make-up: Kay Wamser

Hair: Kao Vey Saephanh from Salon KaoVey

PRIMARYCONCEPT

Previous page:Vintage yellow dress. Little Feather Jewelry necklace, palm ring & bracelet.

This page:Yaya Nom de Plume slip/dress. Lili Pham white top & vest. Forever 21 shoes. Little Feather Jewelry body chain.

Vintage red dress. Little Feather Jewelry necklace. Anyi Lu shoes.

Vintage leather jacket. American Apparel top. Little Feather Jewelry earrings. Stylist's own bathing suit.

Page left:Little Feather Jewelry necklace. Stylist's own top and skirt. Forever21 shoes.

Page right:Elektra jacket/dress. Stylist's own shoes.

Previous and this page:Stylist's own fl oral bustier & shoes. Expressions necklace. American Apparel black briefs. Aqua By Aqua fringe skirt. Forever21 belt.

Page left:Forever 21 leggings. Wilfred for Aritzia lace bra. Stylist's Own harness.

Page right:Material Girl pants. Diesel Black Gold denim vest. Bebe leather vest.

American Apparel maxi dress. Stylist's ownharness. H&M bracelets.

Asos dress. Forever 21 necklace. Aldo accessories. Stylist's own shoes.

indiansummer

Photographer: Leentje SchoofsModel: Jelke Lepever of Linda ModelsMake-up: Eefje Bolsens

Stylist: Sietske Lamers

Page left:Zara denim shirt. H&M bikini top. Goosecraft suede leggings. Shoeby belt. Fashionology necklace.

Page right:Zara dress. Humanoid scarf.

Zara top. Regal Rose feather ear cuff. Fashionology and Regal Rose necklaces.

Page left:Goosecraft leather jacket. Braez tank. Zara embroidered vest. Paige printed jeans.

Page right:Zara denim shirt. H&M bikini top. Goosecraft suede leggings. Shoeby belt. Fashionology necklace.

PRETTYRO

IRLCOLLE

PRETTYROCKGIRL

COLLECTION

Photographer: Casey FyfeModel: Brittany Nash of Exhalt Stylist: Bailee Edgington

Hair & make-up: Heidi Strahl

Previous page:Vintage Bisou Bisou shirt. Rampage shorts. Qupid shoes.

This page and right:Guess romper. Charlotte Russe jewelry.

Vintage Bisou Bisou shirt. Rampage shorts. Qupid shoes. Charlotte Russe jewelry.

Love Culture body suit.

Betsey Johnson bra. Vintage shorts.

D-STRUCTURE SF

Photographer: Genesis MartinezModel: Katie of Scout Models Stylist: Betsey LynneStyle

Make-up: Jess Reanin

Hair: Noelle Lynne

FALLIN

SF117 FLORUM FASHION | AUGUST 2012

Previous page:Mono B top. Ark & Co shorts. This page:Solemio dress. Cotton On kimono. Stella & Dot necklace.

Page left:Chaslee top. Else pants. M Lab necklace.

Page right:American Apparel top. Cecico skirt. GenEration shoes.

Page left:BoutiqueFive peacoat. Vintage dress. GenEration shoes.

Page right:Cotton On cardigan. Free People crop top. Lovely Day shorts. GenEration shoes. Bike Courtesy of the REX Hotel

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