fluid web typography - sxswi 2010
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Jason Cranford Teague
SXSW 2010Austin, TX | 13 March 2010
fluidwebtypography
What do these 3 Things
have in common?
Flying Cars
Trips to Jupiter
Downloadable Webfonts
20103 things I was
supposed to have.
2008
2009
2010The Year of
Web Typography
3 Things to Know About
Jason Cranford Teague
DesignerMarriott
Author12+ Books
DC MetroCranford Teague
@jasonspeakingjasonspeaking.com
3 Things to Learn About
Web Typography
USEwebfonts
FINDwebfonts
web type
GET THE BOOK
by
is the
only comprehensive guide to
modern Web Typography
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legibility, and increase the visual
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available from New Riders.
Fluid Web Typography
JASON CRANFORD TEAGUE
RECENTLY ON FWT…
WELCOME TO FLUID WEB TYPE!Welcome to Fluid Web Type, a new web site devoted to chronicling the
rapidly changing world of Web Typography. Welcome Gifts To celebrate
the site launch, I'm pleased to announce: Through February 1st, you can
win a copy of Fluid Web Typography through Webdesigner Depot. All you
have to do is add a...
Read More
USING SIFROne of the reasons that designers often site for wanting to use Flash is that,
unlike HTML, they can embed any font they want in their design. SiFR
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Main
Contact
CHOOSEwebfonts
Why does typography matter?
What is Web typography?
@fluidwebtypefluidwebtype.info/sxsw
WHYTypography Matters
typography::type
voice::speech
If I say…“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
UglyQua
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Cooper Black
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Typeface
WHAT Web Typography is
NTTEXT IN IMAGE
NTTEXT IN FLASH
Web Typography =HTML + CSS
Web Typography =Limited Font Choices
design is about
overcoming
Limitations
“Type design is an act of plagiarism in itself—you basically recreate the flesh of the same skeleton.”
Alejandro Lo Celso Saraviapampatype.com
AA A A A
What if everybody looked the same…
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Web Typography =UGLY!!!!!
Why I WriteBy DORIANNE LAUX on 2.08.10
I have recently begun to think of writing as what Susan Sontag calls “awisdom project” in her forward to Another Beauty, a collection ofautobiographical essays by the great Polish poet Adam Zagajewski.
“…autobiography is an occasion to purge oneself of vanity,while advancing the project of self understanding—call it thewisdom project—which is never completed, however long thelife.”
I am still hard at work on this project of the self. The solitary self, as wellas the self in relation to the world and the unknown universe we swirlaround in, uncertain of our purpose or future. When I wrote the poemsthat would become my first book, I didn’t think of it as a book, but ratheras a need to understand the basic questions that all human beings ask:Who am I? Why am I here? Where am I going? What is beauty? Why isthere suffering? Where is truth? These questions would arise in me in theform of poems, and in making the poems into a collection, I tried toarrange them in a shape, find a path for them to travel to make clearerthose questions. I write to know the questions.
Poem after poem, book after book, the ante is upped. I think this could bewhy it takes so long between books. The poet is working harder each timeto go deeper, farther, layering on or stripping away to find the exact coloror texture, the core or the root, the frail light or the watery dark. I write towork things out. I write to concentrate, to feel a sense of purpose rise upin me. I enjoy the struggle of making a new object to present to the world,a gift made from scratch—whole, unique, edible as bread. And I want thatgift to travel well, packed into an old boat on calm water or hidden insidea greased body diving into a blue pool, a sleek arrow that leaves afeathered silence and wonder in its wake. I like moving, word by word,toward a sense of discovery, toward an awareness of self—a curious,energetic, intelligent, sacred, baffling, depthful, heartful self. I work tofind my subject, something I can sink my teeth into. I live for that flaringup of language, when the words actually carry me, envelope me, grip me.And all the above is why I read poetry, to hear the truth, spoken harshlyor whispered into my ear, to see more clearly the world’s beauty andsadness, to be lifted up and torn down, to be remade, by language, tobecome larger, swollen with life.
I write to add my voice to the sum of voices, to be part of the choir. I writeto be one sequin among the shimmering others, hanging by a thread fromthe evening gown of the world. I write to remember. I write to forgetmyself, to be so completely immersed in the will of the poem that when Ilook up from the page I can still smell the smoke from the house burningin my brain. I write to destroy the blank page, unravel the ink, use up whatI’ve been given and give it away. I write to make the trees shiver at thesliver of sun slipping down the axe blade’s silver lip. I write to hurt myselfagain, to dip my fingertip into the encrusted pool of the wound. I write tobecome someone else, that better, smarter self that lives inside mydumbstruck twin. I write to invite the voices in, to watch the angelwrestle, to feel the devil gather on its haunches and rise. I write to hearmyself breathing. I write to be doing something while I wait to be called tomy appointment with death. I write to be done writing. I write becausewriting is fun.
Editor’s Note: This short essay is from RedThread, Gold Thread: The Poet’s Voice ananthology edited by Alan Cohen. It is a book ofessays by poets on how they came to poetryand why they practice their art. Funds fromthe book are going toward the continuation ofthe annual Power of Poetry Festival held inLogan, Ohio since 2002. You can buy the bookhere.
topics: columnists
1 COMMENT
Jessie Carty said on 2.09.10 at 12:20pm:
Terrific essay, I love the quote and how Dorianne expounds off of that.
Thanks for sharing
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Dorianne Laux is the author of fourbooks of poetry and co-author of The
Poet’s Companion: A Guide to the
Pleasures of Writing Poetry. She hasbeen the recipient of the Oregon BookAward and was short-listed for theLenore Marshall Poetry Prize. She lives
in Raleigh, North Carolina where she teaches poetry at NorthCarolina State University. For more, go to DorianneLaux.com.
Facts About the Moon
Buy from POWELLS
Buy from INDIEBOUND
In her powerful fourth collection,Dorianne Laux once again strikes firefrom neighborhood moments: a quietstreet at dusk, a pool hall, a bare tree.Focusing on the grace of working
people, she captures the pain and beauty of women in all
their variety, caught in the “lunar pull” of our time. more »
Dorianne Laux reads Facts About theMoon
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1 Comment | leave a comment | read the whole entry24/Feb/2010
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CCFOLLOW @NCLUD
FOLLOW @NCLUD
FOLLOW @NCLUDFOLLOW @NCLUDF O R U P D A T
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FontShop NewsNew and NotableTypographic TidbitsTypography 101: What’s thedifference between Std and Pro?New Foundry: Hubert JochamNew Fonts: CastleType
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New FontsVerse Sans OTVerse Serif OTVoice OTVoice Serif OTGoudy Trajan Pack OTCarisma Package OTCarisma Inline OT
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We welcome four new foundries toFontShop.com: Hubert Jocham, CastleType, HvD Fonts, and ReType. Seethem all.
A font to benefit victims of theHaiti earthquake.
The FontFeed is a daily dispatch of recommendedfonts, typography techniques, and inspirationalexamples of digital type at work in the real world.
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A contemporary typeface familyspecifically designed for the demands ofnewspaper printing; it consists of fourprimary text weights (each in threegrades) and is optimized for use at smallsizes.
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Choose fortypography::typevoice::speech
voice…
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
“I’m going to kill you”
UglyQua
Sybil Green
Synchro LET
Cooper Black
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web safe genericcore web
Choose forSelect understudy fonts with similar widths and kerning to the primary font.
consistency…
Looking GlassLooking Glass
Diavlo
Verdana
Looking GlassTahoma
Choose for consistency…Test all fonts in all combinations.
Looking GlassLorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc sed ligula. Pellentesque non felis vel lorem tempor ultricies. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In hac habitasse platea dictumst. Aenean venenatis hendrerit tellus. Nunc posuere, nulla quis sollicitudin pretium, dui mi ultricies magna, id placerat lorem.
h1 { font-‐family : diavlo, tahoma, arial, sans-‐serif; }
p { font-‐family : cambria, georgia, serif; }
Choose forSelect fonts with bold, italic, and bold/italic versions.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc sed ligula. Pellentesque non felis vel lorem tempor ultricies. Class aptent taciti sociosqu ad litora torquent per conub ia nos t ra , per inceptos hymenaeos. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In hac habitasse platea dictumst. Aenean venenatis hendrerit tellus. Nunc posuere, nulla quis sollicitudin pretium, dui mi ultricies magna, id placerat lorem.
style…
Cambria
Choose for legibility…Select fonts with consistent weight and thickness with simple, low contrast strokes and serifs.
Looking Glass
Looking Glass
Weight & Thickness
Strokes & Serifs
Diavlo
Tahoma
Choose for
Looking Glass
readability…Select fonts that are well balanced between letter spacing, counter width, letter width, & x-height.
letter spacing
counter width
letter width
x-heightTahoma
2010The Year of
Web Typography
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