fnbe0214 - epc (cendol business - oral presentation)

HISTORY OF CENDOL

CENDOL + SHAVED ICE + PALM SUGAR +

RED BEAN + CORN + PEANUTS

JONKER 88 JALAN HANG JEBAT, MELAKA

BABA CENDOL + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT

ANTIQUE COLLECTIONS JADE / NECKALACES / OLD

COINS / BANK NOTES

SS15 CENDOL JALAN SS15/3B, SUBANG JAYA

THE

MAKING

OF

CENDOL

CENDOL PULUT + PALM SUGAR + COCONUT MILK + RED BEANS + CORN + PEANUT

+ PULUT

COMPARATIVE

ANALYSIS

Number of

Competitors

JONKER 88 CENDOL SS15

40 CENDOL SHOPS NONE,BUT….

Jonker 88 TOP 3

Competitors

COMPETITOR 1

AUNTY KOH CENDOL

JETA GROVES MELAKA NYONYA DELIGHTS

COMPETITOR 2

AMY HERITAGE NYONYA CUISINE

COMPETITOR 3

SS15 Cendol TOP 3

Competitors

COMPETITOR 1

PENANG ROAD FAMOUS

TEOCHEW CHENDUL

COMPETITOR 2

SNOWFLAKES

COMPETITOR 3

GONG CHA

OBSTACLES FACED BY

BOTH BUSINESSES

• Obtaining Financing

• Competitors everywhere

• Creativity

• Food Quality

HOW THEY COMPETE?

JONKER 88

• Provide a charmingly ancient ambience

• Serves many varieties of exclusive Cendol

flavours

• Inviting TV programme

• Always ask for customers’ opinions /

advises

• Also well endorsed through mass

communication

• Price range is very cheap

• Located around the housing area

• Keen on using the traditional way of making

Cendol

SS15 CENDOL

NATURE OF

BUSINESS

JONKER 88

Monopolistic Competitive

• Many Cendol shops around that area.

• Has a degree of control over the price of its products.

SS15 CENDOL

Monopoly

• The only Cendol stall around that area.

• Has a complete control over the price of its products.

RECOMMENDATION

BIG

FISH

IN A

SMALL

POND

Be the

SHARK.

WHY

EXPAND?

CHOOSE

THE

RIGHT

ONE!

MORE EMPLOYEES = MORE FRESH

IDEAS / TALENTS

MORE EMPLOYEES =

ORGANIZATIONAL STRUCTURE

- ORGANIZE YOUR EMPLOYEES!

- DELEGATE THE TASKS PROPERLY!

MORE BRANCHES =

LARGER CUSTOMER BASE

- HIGHER

SALES

- BETTER

REPUTATION

Advertisement : Social Media

(Most people these days are digital users)

Television : (every house owns

at least one)

Flyers : (Local Areas)

Jonker 88 & SS15 Cendol stall should

improve their décor

Improve Customer Relationship