fobesoft: fresh p&ls served up daily

Geordy Murphy, President & CEO9191 RG Skinner ParkwayJacksonville, FL 32256Phone: 904-538-0780 E-Mail: geo@Fobesoft.com Website: www.Fobesoft.com

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MARKET / PROBLEM

One Million Restaurants in the United States, with a failure rate of 60+% in the 1st Year.

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PRODUCT / SOLUTION

Real-time P&Ls, With Up to the Minute Labor and Food & Beverage detail, along with action-focused corrective actions 3

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TARGET CUSTOMER

Single Unit, Multi Unit, FranchiseesWeak Leadership:Control of Food & Bev CostsControl of Labor Costs

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VALUE PROPOSITION

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Fobesoft Restaurants: 2-4% Increase in Profitability.

$2 Million Restaurant, 2% Increase in Profitability = $40,000 More Into the Owners’ Pockets. 25.8X ROI

CUSTOMER ACQUISITION

Direct Sales/Inbound Marketing

Acquisition Cost $384 Year 1, $320 Year 5

Lifetime customer value: $12,000

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MANAGEMENT TEAM

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Geordy Murphy, CEO30 Years IndustryExperience.AuthorExperienced Restaurateur

Todd Smith, COOEntrepreneurial expert, consultant.Financial background.MBA, finance experience.

Raj Chidambaram,CTOIT DirectorProgram Mgr.Scrum/Agileproficiency

Andrew Woodberry,CMOSoftware salesexpert.Priorcompanyexits.

COMPETITION

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Overly complexToo expensiveFrustratingRequires an accountant/controller to use No real time data and/or corrective actions

REVENUE MODEL

SaaS Software Subscription Model: $129-299/month

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2016 2017 2018 2019 2020

Gross RevenueGross Revenue 342,391 1,605,297 4,191,868 8,658,929 20,101,139

Less COGS 53,087 194,583 443,187 821,304 1,692,091 Gross Margin 289,304 1,410,714 3,748,681 7,837,626 18,409,048

Operating ExpensesGeneral & Admin 398,224 631,575 685,518 892,869 1,304,315 Sales & Marketing 173,260 235,548 311,507 298,109 392,547 Technology/IT 159,517 452,434 729,576 1,023,063 1,458,682

Total Operating Expenses 731,000 1,319,557 1,726,600 2,214,041 3,155,543

Non-Operating Income 17,759 5,044 13,368 61,585 191,542

Pretax Income (423,937) 96,201 2,035,448 5,685,170 15,445,047

Net Income (423,937) 96,201 1,437,749 3,695,361 10,039,281

STATUS

Initial Team in Place.Market readyPOS Integration Next.Beta Testing Clients Next.Marketing Ramp Up Needed. Software Partnerships.Add-on Features.National Rollout

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FUNDING PLANS

Owner Investment: $200,000Seeking Additional $1 millionFunding for Key Hires, Marketing, Services & Working Capital. 15 Months to BreakevenAdditional Funding Unlikely

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FULL FUNDING PACKAGEAVAILABLE UPON REQUEST

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Geordy Murphy, President & CEOPhone: 904-538-0780 E-Mail: geo@Fobesoft.com