fociss a strategy tool for sustainable innovation1 focusing innovation strategy for sustainability a...
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FOCISS a strategy tool for sustainable innovation 1
Focusing Innovation Strategyfor Sustainability
a practice based approach for SME’s
Jan Venselaar(FOCISS approach is in part based on the ‘DOSIT method’
developed jointly by TNO, HAN and Avans/Tertso)
FOCISS a strategy tool for sustainable innovation 2
obstacles• sustainability is a complex concept covering
many issues• there is no clear relevance for and connection
with the own core business and activities• long term developments are uncertainso risks and opportunities are vague
present decisions for innovations and changes are based on short term profitlacking longer term focus
FOCISS a strategy tool for sustainable innovation 3
what a company needs
clear understanding what sustainability really iswith focus on: its own role and interests a limited number of key issues and the most
sensible innovations fitting thoseto be able to formulate a practical strategy for the future give clear priorities for present actionsand commitment through the whole company
FOCISS a strategy tool for sustainable innovation 4
Fociss approachEssential characteristics not time consuming, not ‘complete’ the first way
round first sustainability issues and then innovation
options involvement of all departments of the company using the available inside expertise, own
information and insights based on own ambitions and decisions clear ‘system approach’ not just production level
FOCISS a strategy tool for sustainable innovation 5
understanding role and interestSustainable A society and thus an economy that can be sustained
i.e.: on the long term maintained on a level that is, in principle, enjoyable for every person in this world
Sustainability is a ‘system characteristic’ : the economic systems which exist to fulfil our needs will change technologically and organisationally
Which developments will occur because of that and how will they influence ‘your’ business operations?
FOCISS a strategy tool for sustainable innovation 6
adapting at different levels
1
23
FOCISS a strategy tool for sustainable innovation 7
business strategy sustainable business
focus by stepwise zooming in
role and interest
areas of concern
society and economy sustainable system transitions
1
selecting key issues
optimal approachoperational activities and products
innovations
2
FOCISS a strategy tool for sustainable innovation 8
stepwise approach to focus on priorities inventory of the position of the company and the
‘common’ issues in this industry: ‘sustainability mirror’ inventory of information and views through interviews
with key personnelusing a ‘matrix’ for total coverage of issues
weighing of personal views by ‘forced rating’ workshops to exchange information and views, discuss
options and determine priorities(3 times: sectors, issues and innovations)
Fociss: practical set-up
FOCISS a strategy tool for sustainable innovation 9
‘Fociss inventory-matrix’
critical assessment of each area
with relevant issues involved
production chain and product life cycle sustainability aspects
storage and transport
production Steps
Prosperity (Profit) value for company, society and other stakeholders
People socio-cultural, personnel
Planet environment, resources, ecology
discarding, recycling
product use and m
aintenance
transport and storage
intermediate products
resource extraction
criteria:- can it affect the business- short or long term- strategic and economic effect- effect on sustainability
FOCISS a strategy tool for sustainable innovation 10
results
• done for 16 companies in various sectors (electronics, equipment, building, chemistry and food)
• 11 in chemistry and food processing• most till issue level
and only first inventory of possible innovationsbecause• most found priority setting on issue level sufficientpossibly due to • real awareness of possible impact on innovation
strategy and the consequences of it• at first just sympathetic for sustainable development
it grew into real concern
FOCISS a strategy tool for sustainable innovation 11
impact determines commitment
socio- economic systems
chain
production
syst
em le
vel
impact and complexity / number of interconnected changes needed
REACH
biomass as
resource
environmental measures
renewableenergysources
biotechnology
energyefficientproducts
energyefficientprocesses
market opportunities
societal future needs
process and application innovation
novel processes
newmaterials
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