fodella final v3.2
Post on 09-Jul-2015
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DESCRIPTION
TRANSCRIPT
Strengths
•Easy to fold
•Flat
•Affordable
•Handle
•Short lifespan
Weaknesses
Threats Opportunities
Weaknesses Strengths
TOWS
Analysis
Low Price, Space-Efficient High Price, Space-Efficient
Low Price, Space-Inefficient High Price, Space-Inefficient
Space-efficient
High
Price
Low
Price
Space-inefficient
FOLDELLA
UPORT
LOTUS
Product Price
PlacePromot-
ion
Our Marketing Strategy
Sales
Revenue
Advertise-ment
Revenue
OUR REVENUE MODEL
SGD$
160K
Spring Singapore
Personal Investment
Potential Investors
SGD$
160K
Initial Set-up
Production
PromotionPatent
Distribution
Money
Time
Potential
rewards
$7200
(Profit)
4 months
Initial
losses
$157,800
RISKS AND BENEFITS
Benefits
•Benefits
•New product innovation
•Ample room for growth
Risks
•Risks
•New to the industry
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