food-to-go: european innovators to learn from - bordbia.ie · nicola knight senior analyst,...

Nicola Knight

Senior Analyst, Convenience and Food-to-Go

Food-to-go: European innovators

to learn from

© IGD 2018 Page 2

© IGD 2018 Page 3

TORONTO

NEW YORK AMSTERDAM

SEATTLE

IGD safaris 2019 - see how trends are put into practice

© IGD 2018 Page 4

Consumers continue to evolve

© IGD 2018 Page 5

Savvy

Technology enabled

Diverse

Health conscious

VocalExperience focused

Urbanised Time poor

Ageing

Trust and ethics

Transparency

Authenticity

Source: IGD Research, Thinkstock

Yet fundamental needs don’t change

VALUE TIME CHOICE

Help me get

quality at fair

prices

Don’t make me

spend more

time than I

want to

Help me find

the products

I want to buy

Source: IGD ShopperVista

© IGD 2018 Source: IGD Research Page 7

European food-to-go in context

• A mixed economic outlook means opportunities for growth are not evenly distributed

• High street footfall is under pressure as purchases move online

• For retailers, large store regeneration is a focus – FTG opportunity?

• More space is being dedicated to health and wellness and free-from ranges

• Delivery is driving growth – but is it friend or foe?

• Ethics are rising up the agenda – from ‘do no harm’ to ‘do good’

In the UK, despite competitive challenges, the food-to-go market remains in good shape

© IGD 2018 Page 8

£17.8bn £22.8bn

2018 2023

+6%

Vs 2017+5%

CAGR

© IGD 2018 Source: IGD Research Page 9

More snacking,

and changing missions

New locations

creating new opportunities

Balancing function and

emotion

Key trends we’re tracking in food-to-go

The growing role of

partnerships

Health & wellness

© IGD 2018 Page 10

The rise and rise of health and wellness

Health & wellness

Veganism: millennial fad or fact?

© IGD 2018 Page 11

Top 5 reasons for following or considering following a vegan / vegetarian diet – all grocery shoppers

48%It is better for

the environment

51%For ethical

reasons

25%To lose

weight/look

better

21%To live

longer

39%It is

healthier

© IGD 2018 Page 12

Top 5 reasons for following or considering following a vegan diet among 18-24s

48%It is better for

the environment

51%For ethical

reasons

25%To lose

weight/look

better

21%To live

longer

39%It is

healthier+10%

vs average+18%

vs average-6%

vs average

+4% vs

average

Veganism: millennial fad or fact?

© IGD 2018 Page 13

by CHLOE: US import, aiming to redefine fast-food

© IGD 2018 Page 14

Copper Branch: 100% plant-based power food, coming to Europe 2019

© IGD 2018 Page 15

Health gets personal

© IGD 2018 Page 16

The power of fresh

© IGD 2018 Page 17

Retailers are also targeting this trend

© IGD 2018 Page 18

Retailers are also targeting this trend

© IGD 2018 Page 19

Engaging environments, slick service

Balancing function and

emotion

© IGD 2018 Source: IGD Research Page 20

Where to be inspired by food markets and food halls

Markthal, RotterdamEataly, Milan

Foodhallen, Amsterdam Time Out Market, Lisbon

© IGD 2018 Source: IGD Research Page 21

Food markets are inspiring food-to-go specialists…

Sourced Market, London

© IGD 2018 Source: IGD Research Page 22

…and big retailers, too

Jumbo Foodmarkt, Utrecht

© IGD 2018 Source: IGD Research Page 23

Using counters to create theatre

Fresh the Good Food Market, Dublin

© IGD 2017 Page 24

Centra, Leopardstown, Dublin

Using counters to create theatre

© IGD 2018 Source: IGD Research Page 25

Impactful use of colour, technology streamlines service

Albert Heijn To Go, Amsterdam

© IGD 2018 Source: IGD Research Page 26

Tossed, London

Impactful use of colour, technology streamlines service

© IGD 2018 Source: IGD Research Page 27

Technology enables re-invention of the fast food experience

McDonalds, Innsbruck

© IGD 2018 Page 28

Stronger together

The growing role of

partnerships

© IGD 2018 Page 29

Food-to-go specialists + supermarket retailers

Marks & Spencer, Milton Keynes

© IGD 2018 Page 30

Food-to-go specialists + supermarket retailers

Sainsbury’s, London

© IGD 2018 Page 31

Food-to-go specialists + department stores

Debenhams + Joe and the Juice, UK

© IGD 2018 Page 32

Food-to-go specialists + c-store retailers

BWG + SPAR + Freshly Chopped,

Dublin

© IGD 2018 Page 33

Food-to-go specialists + c-store retailers

Fresh Atelier (Delhaize) Brussels

© IGD 2018 Page 34

Food-to-go specialists + c-store retailers

Midcounties Co-op + Chozen Noodle, Oxford

© IGD 2018 Page 35

Food-to-go specialists + travel specialists

Leon + HMS Host, London Heathrow

Leon + HMS Host, Amsterdam Schiphol

What can we learn?

© IGD 2017

Innovation is key – remember value, time and choice are still fundamental

Technology can help deliver personalisation efficiently

Expect fresh food-to-go and in-store counters to further increase in importance

Delivering great experiences can unlock growth potential across the market

New ways of working will be needed; more partnerships will emerge

Expect much more fusion between food-to-go, foodservice and retail as the food spaces of

the future develop

Thank you for listening:

Nicola Knight

Nicola.Knight@IGD.com

+44 (0) 7739 707 754

@nicolaknightIGD

@nicolak

https://retailanalysis.igd.com e: ASKIGD@IGD.com @RetailAnalysis