food to go - food & drink trends 2010 and beyond - rts presentation for fdin

Food & Drink Trends 2010 and Beyond

Food-to-go is Here to Stay22 October 2009jamie.rice@rts-resource.com

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Programme

The importance of trends

The food-to-go market

Key players

Market drivers

Trends within trends

Conclusions

The importance of trends

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Markets versus Trends

Confectionery

Dairy

Baked goods

Fruit & veg 5.0%

4.6%

4.4%

4.0% Ethical

Wellness

Food-to-go

Convenience 6.1%

7.1%

13.6%

16.2%

The market forfood to go

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1970’s used to mean a bag of crisps!

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2010? plenty of choice!!

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The food we want... ...when we want it!

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Definition“Food purchased to be eaten out of home”

• Filled breads including those purchased in sandwich bars

• Bagged snacks

• Bakery breads, cereal bars, snack cakes and biscuit packs

• Countlines

• Meat & pastry snack meats, individual pies and pasties

• Dairy cheese snacks, yogurt and pot snacks

• Fruits & salads ready-to-eat fruit packs, salads

• Snack pots & soups

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Food-to-go

£11.5 billion

Larger than the UK dairy market

7.1% growth rate

Highly profitable

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Food-to-go

Source: RTS Resource database & analysis. Provisional data for 2009

Filled Breads

£4.4 billion

Bagged Snacks

£2.6 billionBakery

£1.7 billion

Countlines

£1.0 billion

Meat & pastry

£1.0 billion

Dairy£0.2bn

Fruits & salads£0.2bn

Snack pots & soups£0.3bn

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Food-to-go worth £11.5bnUK: The market for food-to-go, 2009

Volume000 tonnes

Value£m

Filled breads 720 £4,404Bagged snacks 372 £2,581Bakery 282 £1,736Meat & pastry 148 £985Countlines 140 £1,008Fruits & salads 56 £237Dairy 30 £238Snack pots & soups 28 £311

Food to go 1,776 £11,500Source: RTS Resource database & analysis. Provisional data for 2009

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Growth

Fruits & salad

Bakery

Meat & pastry

Dairy

Filled breads

Bagged snacks

Countlines

Pots & soups

Food to go 7.1%4.6%4.7%

5.8%6.6%

7.8%8.6%

10.9%13.9%

Food to go

Key players

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• Own-label dominates

• Key Brands:

Del MonteWhitworthsFruit BowlPredaSun Maid

Fruit & SaladKey Manufacturers

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Fruit & SaladNew Products

• Whitworths nibl• Florette Fresh Fruit Medley• Ella’s kitchen Pack ‘O’ Snacks• Graze Box• Natural Balance Foods Infused Raisins

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Filled breads• Dominated by own label

• Brands include:GinstersFoo go (Greencore)CranksSutherland Deli (Greencore)

• Retail chains include Starbucks Coffee Republic Costa Nero Eat Subway Soho Coffee Co Pret a Manger

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Filled & snack breadsNew products

•Jam Sandwich• Prawn Cocktail with watercress salad

• Fish Duo - Tuna & cucumber / Free range egg and salmon

• Chicken Duo - Chicken & roasted red pepper / Curried chicken

• Veg Duo - Free range egg & tomato / Cheese & pickle

• Breakfast club on toasted oatmeal

•Limited edition• Spicy king prawn with mango on kolonji seed bread

• Roast chicken with lemon & tarragon mayo

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CountlinesNew products

• Cadbury Wispa Gold

• Montesumas Orange & Geranium Chilli & Lime

• Marks & Spencer Dark Chocolate with Chilli Milk Chocolate with Cardamom

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Bagged SnacksKey Manufacturers

• Pepsico Walkers, Quavers, French Fries, Doritos

• United Biscuits Hula Hoops, KP, Phileas Fogg

• Procter & Gamble Pringles

• Kettle

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Bagged SnacksNew Products

• Kettle Chips Red Onion Chutney

• Walkers Max Cheeseburger

• Tyrrells Welsh Rarebit Beef Wellington Pork & Apple

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Cereal Bars & Breakfast SnacksKey brands

• Kellogg’s Nutri-Grain, Squares, Special K

• Pepsico Harvest, Chewee, Quaker Oats

• Cadbury Brunch Bar

• Dorset Cereals

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Cereal Bars & Breakfast SnacksNew products• Eat Natural 3 new varieties:

Dark 70% Chocolate with Brazils and Apricots Brazils, Sultanas, Almonds and Hazelnuts Cherries, Almonds and a Yoghurt Coating

• Jordans Limited Edition

Morello Cherry & Cocoa Frusli Bars

• Cadbury Brunch Munch

Oats & ApricotOats & Honey

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Biscuits, cake bars & similarKey Manufacturers

• United Biscuits McVitie’s, Penguin, Go ahead

• Nestlé Kit Kat, Blue Riband, Breakaway

• Burtons Cadbury, Maryland, Jammie Dodgers

• Premier Foods Cadbury, Mr Kipling

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Biscuits, cake bars & similarNew products

• Mr Kipling Cake Bites

• Mr Kipling Fiendish Fancies

• Jaffa Cakes Lemon & Slime

• Cadbury Trick or Treat Mini Rolls

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Meat Snacks & Pastries

• Major brands include:

Ginsters Pork Farms/Northern Foods Dickinson & Morris Kerry Foods Duchy Originals

• Retail Chains include

Greggs West Cornwall Pasty company

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Meat Snacks & PastriesNew products

• Special edition pasties New Flavours: Steak and Ale Chicken and Bacon

• New Cornish Pasty inspired by popular british dishes:

Bangers & Mash Bacon & Brie Roast Chicken Dinner Chicken Tikka

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Yogurts, Desserts & Cheese Snacks

• Galaxy Probiotic

• Muller Fruit Corner Limited Edition - Raspberry & White Chocolate

• Dr Oetker Limited Edition - Coconut Yogurt

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Pot Snacks & Cup Soups

• Heinz Taste of Home Limited Edition - Steak & Guinness Casserole

• Princes Hot Pots

• Ainsley Harriott World Kitchen Soups Moroccan Fusion with Couscous Southern Cajun Gumbo East Indian Mulligatawny

Market drivers

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Food-to-go drivers

Product type cereal bars, meat sticks, nuts

Attractiveness & suitability taste, satiety, speed

Occasion breakfast, desk lunch, in the car, lunchbox

Consumer type on business, children, family, busy parent

Trend within the trend

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The next generation of products

• In addition to all the product types covered here, there is no reason why other products, either

completely new or variants of

existing products, cannot be developed to meet the needs of this market.

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Attractiveness & suitability

• Availability/delivery

• Speed of consumption

• Portability

• Light or satisfying

• Indulgent/treat

Suitable products are usually hand-held but based largely on traditional products and flavours. Attractiveness and suitability factors can include:

• Taste & flavour

• Lack of crumbs or mess

• Trendy especially for school lunchboxes

• Healthy/organic

• Shelf-life long for storage

or fresh if purchased for immediate consumption

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Occasions

• Breakfast

• Lunchboxes

• Mid-morning snacks

• Travel (business and leisure) and driving (dashboard dining)

• Lunch taken in the park or at the desk

• Picnic

• Informal business meetings

• al fresco

• Afternoon snack

• Busy “grab and go”

• Meal substitute

• Evening snack/supper

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Consumer types

• Late risers

• Busy mothers

• School children especially with reducing take-up of school lunches

• Office workers where there is no staff catering

• Outdoor workers

• Busy home workers

Nearly all consumers are targets at sometime:

• Business travellers

• Holiday-makers

• Working lunchers

• Hectic social life

• Attack of “the nibbles”

• Boredom

• Anyone having a busy day

Trends within trends

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Food to go is a large and dynamic market

• The subject of today’s seminar is TRENDS

• We have established that FOOD-TO-GO is a large and exciting growth TREND with much potential.

• So, there are also trends for the future that we think food-to-go also need to adopt in order to be even more successful and keep pace with future demand and expectations .......

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Trends within trends

• The following relevant trends can be combined successfully with FOOD-TO-GO products:

• nostalgia

• artisan/small company image

• health & wellness

• use of spices

• new flavour materials & sources

Source: RTS Trend Watch

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Trend Watch

• Free copy available to delegates.

Conclusions

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The market has changed dramatically

• Confectionery bars and bagged snacks were the original FOODS-TO-GO

• Today, there is a number of other segments developing as consumers increasingly look to satisfy nutritional needs out-of-home.

• Consumers are increasingly looking for foods which require the minimum effort to eat and/or prepare

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Food-to-go is a dynamic, growth market

• The FOOD-TO-GO market is large and dynamic -although there are some poorer performing sectors within it.

• The future looks promising too, against a background of constraint/restricted growth.

• In order to maintain high levels of growth some products need to be weeded out and replaced with those that combine latest trends.

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Download full presentation & free copy of Trend Watch

• Updated version download from our website

• Visit www.rts-resource.com and click on news

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• Fill out form on your table or email Kate kate@rts-resource.com

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