footcare goes social
Post on 16-Jan-2015
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COMMUNICATIONS CHALLENGE
Foot-care is just not sexy
COMMUNICATIONS CHALLENGE
There’s no story behind foot-care
However, women love to talk about shoes…
However women love to talk about shoes
OVERALL STRATEGY
Walk alongside the shoe
trends of 2011
WHY DOES IT WORK?
• We sit beside natural discussions in social media around great shoes, rather than trying to start a conversation around foot-care products
• We are becoming the authority on great shoes, hence we also become the authority on how to look after your feet
CREATIVE APPROACH:Begin a partnership with shoes
• Showcase Party Feet as the perfect accessory to great shoes
• Educate women in how to walk comfortably in heels and the shoes they love
HOW DO WE BRING THIS TO LIFE?
To see creative solution contact:yquemard@gmail.com
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