forget mobile-first … move your customers to iot-first, drew johnson, aeris communications
Post on 12-Jan-2017
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2© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
IoT Connectivity-as-
a-Service (CaaS)
Cloud-based IoT
App & Analytics
PaaS
Automotive
Applications &
Services (TSP)
Aeris IoT Platform
Neo Self-Serve, Direct Sales, Distributors, Partners, MNOs
Offerings Headquarters in Silicon Valley
3© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Growth
IoT 1.0 Success
Operators- Profit at low ARPU –
elusive for many- Need
High-Automation & Self-Serve Plus Low Margin-Stacking
Enterprises- Key ROI use cases- IoT-After is ok
4© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Operator IoT Maturity
Revenue
Time
ConnectivityPlatform / API’s
Sales Channels
3rd PartyEnablement
Global
SMB
BrandedApplications
IoTDevelopers
Vertical Focus
5© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Op
po
rtu
nit
y
IoT Add-On IoT Built-In IoT-First
Re-Imagined
IoT-After
Similar to Mobile-First vs Mobile-AfterIoT Approaches
6© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
IoT-After
• Connectivity added-on or built-in to an existing
product design (or subset of products)
• Focus on a narrow Use Case / ROI
• Single group in the company leads/benefits
IoT-First
• Embedded Ubiquitous Cradle-To-Grave Connectivity• Know the supply chain
• Know the first and second customers
• Predict customer support
• Learn how to improve the product
• User interactions re-imagined• Mobile-First application
• Be smart; do things automatically
• Capitalizing on data opportunities• Identify who else can benefit from the data
• Building / participating in the ecosystem• The secondary opportunities can be big
Every industry must transform or risk being disruptedIoT-First
7© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Base ROI: Green consumers pay for energy savings & great user
experience – mobile app & automatic behaviors
Compound benefits:
• Revenue from integration w/ power companies
• Gateway to other devices in the home
• Ecosystem building around ‘Away’
Competition: Established players trying to catch up
Android App
Downloads
Case Study: Nest
8© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Base ROI: Proof of use for insurance payments
Compound benefits:
• More immediate feedback to doctors and patients
• Increased utilization from 60% to 80%
• Better inventory management
• Better customer understanding
• Business increased 40%
Competition: Playing catch-up w/ afterthought approach
Case Study: Sleep Apnea
9© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Case Study: IoT Deployment
10© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
2011 2013 2015
Infotainment
focus; “Our company
would never
allow driver
data to be
shared”
“Can you help
us securely
share driver
data with
insurance
companies”
Forget infotainment …- “Can you help us track
vehicles in the supply
chain”
- “Can you help us update
firmware”
- “Can you help us
understand how owners
use the car”
OEMs slowly moving toward IoT-First …
Case Study: Connected Vehicle
11© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Sensors send
interval or
trigger-based
data
Devices respond
to requests from
application
Connect devices
to network
through any
transport
Enable device &
traffic
management
Ingest multiple
real-time streams
of data
Incoming data at
high velocity,
volume & variety
Secure storage
and mgmt. of
data
Enable storage &
access based on
defined rules &
policies
Define triggers
and actions
based on data
Correlate w/
contextual data
and derive
insights
Enable dev. of
applications
leveraging the
data insight
Easily develop
dashboard &
interfaces
IoT Anatomy / Aeris OfferingsEvent
GenerationData
Ingestion Data
TransformPresentation
& ActionData
TransportStore & Manage
Devices Connectivity Platform
Application Enablement Platform
Analytics Platform
App Dev Platform
AerPort AerCloud AerVoyance AppExpressSIM+Agent
Security
12© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
Sensors send
interval or
trigger-based
data
Devices respond
to requests from
application
Connect devices
to network
through any
transport
Enable device &
traffic
management
Ingest multiple
real-time streams
of data
Incoming data at
high velocity,
volume & variety
Secure storage
and mgmt. of
data
Enable storage &
access based on
defined rules &
policies
Define triggers
and actions
based on data
Correlate w/
contextual data
and derive
insights
Enable dev. of
applications
leveraging the
data insight
Easily develop
dashboard &
interfaces
IoT Anatomy / Aeris OfferingsEvent
GenerationData
Ingestion Data
TransformPresentation
& ActionData
TransportStore & Manage
Devices Connectivity Platform
Application Enablement Platform
Analytics Platform
App Dev Platform
AerPort AerCloud AerVoyance AppExpressSIM+Agent
Security
Partner
OpportunitiesPartner
Opportunities
14© 2015 Aeris Communications, Inc. All Rights Reserved Company Confidential
AEP does a lot of heavy liftingMultiple capabilities are needed for an effective IoT Application Enablement Platform
Connectivity: WiFi Cellular Zigbee Z-wave
Communication: REST MQTT CoAP HTTP
Data
ManagementStorage
Container
Data
Model
AlertsSubscribe
Data
Device
Management
API keyRegister
ManageSecurity
Real-time
AnalyticsRules
engine
Event
process
ListenerTriggers
Storage
Management
AccessStorage
SecureRedundant
Access Management
API’sAdminUser
Account
Billing Management
ControlStorage
based
Usage
based
Access
Control
Application Development Toolkit
Web
page
Widget
library
Mobile
OSDashboard Libraries
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