formic media wordpress 101 - 2012

Wordpress 101Presenter:Date:Location:

John HutchisonJanuary11, 2012Formic Media

Wordpress 101 Open Source Awesomeness

• Launched in 2008 to service small business & partners

• Specializes in search, social and website development

• 100% of Account Team Google AdWords & Google Analytics Certified

• 7 employees & 45+ clients• Strategic partnerships (SEMA, AlphaGraphics,

etc.)• Focus on education via monthly Seminar Series

January 11, 2012 Formic Media Seminars: Wordpress 101

Wordpress 101 Open Source Awesomeness

•WordPress is an Open Source Content Management System (CMS).• It is a framework that is built in php and utilizes

a mysql database.• It is used by over 12% of the 1,000,000 most

trafficked websites.•WordPress has grown to be the largest self-

hosted blogging tool in the world.• There is a difference between Wordpress.com

and Wordpress.org

January 11, 2012 Formic Media Seminars: Wordpress 101

Wordpress 101 Open Source Awesomeness

• 2 ways to do it:• Through your Hosting provider, if they

provide it•Manually with a mysql database and ftp

access

Click Here for Install Step by Step

January 11, 2012 Formic Media Seminars: Wordpress 101

Wordpress.org Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

Wordpress.com Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

Why Use Wordpress Open Source Awesomeness

Uses Include:• Blogging• Business/Corporate Website• Personal Website• SEO Friendly• Plugins

January 11, 2012 Formic Media Seminars: Wordpress 101

Version Control Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

Layout Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

header.php

index.php, page.php, etc. sidebar.php

footer.php

Themes Open Source Awesomeness

• Change the design and layout of a site• Are great for specifying functionality of your site.

(ie. Photo, video themes)• Give you a base to work off• Template multiple sites

January 11, 2012 Formic Media Seminars: Wordpress 101

Themes Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

Themes Open Source Awesomeness

• Free themes at wordpress.org and all over the net.• Smashing Magazine• Premium Themes (you generally get tech support

with premium themes, as well as more out of box functionality then a free one)• Rocket Themes• Theme Forest

January 11, 2012 Formic Media Seminars: Wordpress 101

Interface Open Source Awesomeness

• http://www.YOURSITEDOMAIN.com/wp-admin• Leads you to your login

January 11, 2012 Formic Media Seminars: Wordpress 101

Interface Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

Interface Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

Interface Open Source Awesomeness

• Pages are very useful for more static like information on your WordPress site:• About Us • Resume or Portfolio • Services

• Pages can be made with a hierarchy:• First make the “parent” page,• Then create the sub pages, and • Choose that parent category.

January 11, 2012 Formic Media Seminars: Wordpress 101

Interface Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

Interface Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

• Both post and pages can be written and scheduled to post in advanced:

• Remember to include tags and categories on each post, which can help with usability and makes content SEO friendly.

Interface Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

•Use the tool bar to change text formats, highlight, add links and media like photos, videos, etc.

Interface Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

•Where all photos, videos, etc that are inserted into pages or posts are stored. • You can also add new media here first before you

insert them into a post.

Interface Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

•WordPress gives you the option of controlling comments on your blog:•Within the settings, you can allow all comments to

be automatically published or,• You can control comment – approving, replying,

editing, or deleting each comment.

Plugins Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

•What is a plugin?• Tools to help make your life easier by helping to

automate and reduce the amount of time spent on programming/development• There are over 12,000 plugins specific to

WordPress•Utilize the WordPress Plugin Directory

Plugins Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

• Plugin Examples

Plugins Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

• Plugin Examples

Plugins Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

• Plugin Examples

Plugins Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

• Plugin Examples

Plugins Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

• Plugin Examples

Mobile Open Source Awesomeness

January 11, 2012 Formic Media Seminars: Wordpress 101

• If you are creating a lot of content on your WordPress blog, you can utilize the power of smartphones and control your blog on the go.

Wordpress 101 Open Source Awesomeness

• Additional Resources• Formic Media’s Youtube

Channel – Step by Step instructions for many Wordpress functions•Wordpress Forums•Wordpress Glossary

January 11, 2012 Formic Media Seminars: Wordpress 101

What We Do

Services

Local SEM Company for Small Business

January 11, 2012 Formic Media Seminars: Wordpress 101

Formic Media's pay-per-click (PPC) advertising services provide small and local businesses guaranteed visibility within targeted search results, via paid "sponsored listings".

PAY PER CLICKFormic Media's search engine optimization (SEO) services help small and local businesses to generate visibility within "organic" or “natural" search engine listings.

SEARCH ENGINE OPTIMIZATION

Formic Media's SEO-friendly website design and development services provide small businesses with an affordable, functional and highly visible Web presence.

WEB DESIGNFormic Media's social media marketing (SMM) services enable small and local businesses to leverage free/ low-cost networks to gain increased brand awareness.

SOCIAL MEDIA MARKETING

We have created the appropriate processes, tools and methodologies needed to be efficient and cost effective for your team and your clients.

PARTNERSHIPSAttend Formic Media's free monthly search engine marketing seminars. Learn the latest and greatest in the search engine marketing industry.

FREE SEMINARS

Wordpress 101 Open Source Awesomeness

Thank you!

January 11, 2012 Formic Media Seminars: Wordpress 101

Contact John McPhee for more informationjohnm@formicmedia.com

503.517.9059 x122