founding casper: the perfect mattress // jeff chapin, casper

Post on 14-Jul-2015

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Point of

View

POV: What it is

Casper’s POV...

and how we found it

Competition: Retail

Competition: Product

Competition: Marketing

Competition: Branding

UserInsights:

Experience

UserInsights: Product

FactoriesManufacturing

Options

FactoriesSupply Chain

Economics

Developing the Casper

Mattress

Firmness graphic

Function

Form

CupPipePatch

CupPipePatch

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