four steps to building a succesful law practice

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Four Steps to Building a Successful Law Practice

Jennifer A. Brandt, Cozen O’Connor

•October 1, 2015

What Is Success?• Money• Fame• Recognition• Happiness

• Good Balancing• Free Time• Respect

Webster-Merriam Definition of Success

The fact of getting or achieving wealth, respect or fame. The correct or desired result of an attempt.Someone or something that is successful: a person or thing that succeeds.

Keys to Success

• Perseverance • Diligence• Excellence• Client Development• Management Skills• Business Acumen

Big Firm v. Small FirmIs it one size fits all?

Where Do I Begin?

Be An Excellent Lawyer

• Have Resources• Education• Understand and Use Technology

How Do I Make My Law Practice A Success???

4 Secrets of a Successful Law Practice

• Define Your Strategy For Business Development

• Build Your Brand• Set Up Infrastructure• Business Management

Developing A Book Of Business

Why Do Lawyers Refrain From Marketing?

• Too Busy• Unprofessional• Unethical• Costs Money• Need to Focus On Lawyering• I’ll Hire Someone To Do It• I Don’t Need To Do It• It Doesn’t Work

Establish A Business Plan

Essential Questions For Business Plan

• What?• Where?• How?• Why?

Building a Brand =Distinguishing Yourself

From The Crowd

Online Biography

Online Biography (cont’d)

Establishing Your Infrastructure

• Hiring Staff• Attend To Administrative Issues• Keep Tabs On Technology

Manage Your Business• Meet With Staff Daily• Bill And Collect Monthly• Maintain “Evergreen” Retainers• Use The Technology You Purchase

Contact InformationJennifer A. Brandt

Cozen O’Connor1900 Market Street

Philadelphia, PA 19104(215) 665-2113

jbrandt@cozen.comwww.cozen.com