franchisee denmark, sweden, finland and norway bebedepairs

Yourbestfranchiseopportunity

Yourbabygi3severywhere

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Who are we ?

• Spanishcompanywithmorethan20yearsofexperience

• LeaderintheSpanishbabygi6ssector

• E-commercebusiness

• Largecataloguecontainingover300differentproducts

• Expandinginterna@onalcompany

• Averyreliablebusiness:therewillalwaysbebirths!

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3

Elena Gomez del Pozuelo

Founder

ConsolidatedInternetentrepreneurwith25co-

foundedcompanies.Expertine-commerceanddigitalmarkeIng.Presidentof

Adigital

Sara Fernandez de la Aldea

Entrepreneurwithover22yearsexperienceinproductdesign,logisIcs,importand

export.Largeaccountmanagementdirector.

PresIgiousSpanishlawyerwithover17yearsofexperienceasaleaderinthelegaldepartmentofPWC.HecurrentlyisGeneral

CouncilorofSEATandmemberoftheBoardoftheVolkswagen

GroupinSpain.

Founder/GeneralCouncil

Luis Comas

Founders

Founder

Our Team

President Founder CEO

WarehouseDesign

PurchasesCC Produc@on Admin Sales Interna@onal Marke@ng

ProductManager

EvaGarcíaPaulaEsonoSoniaVeraElenaFlocea

LeIciaRodera

PalomaMunuera

LauraGómez

JoséSánchez

ElenaSánchez

ElisaHelguero

FernandaBaldissera

RocíoCarrera

SaraFernándezdelaAldea

ElenaGómezdelPozuelo

LuisComas

SocialMedia

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CTO

TonyPiedrafita

VickyGonzález

Business Timeline 5

INTERNATIONALIZATION AND WHOLESALE

OPENING CreaIonofexclusive

franchisesandsubsidiaries

REBRANDING

From“LaCigüeñadelBebé”to“BebeDeParis”.

PHYSICAL STORE

LaCigüeñadelBébéS.L.opensin

Barcelonawithashop

E-COMMERCE

ElenaGómezdelPozuelojoinsthebusiness.

OpeningoftheBarcelonashowroom

1994 2012 2014 2015

Strengths 6

-20yearsexperienceinthebabygi6sindustry.

-Ownbrand:designinSpainandproducIoninSpainandChina.

-65%marginontheproduct,forfranchisees.

-Marketknowledgeande-commerceexperience.

-BellboyserviceinmajorciIes,contributestothe"premium"brandimage.

-QualityserviceandspectacularpresentaIonin24h.

-InternaIonalandveryfastdeliveries.

-Specializedincorporatesales.

-100%customersaIsfacIon.

Business

1

Ababyisborn.

2

Thecustomerbuysagiftonlineor

throughhisphone.

3

Wepreparethegift.

4

Wedeliverittothehospitalorahomeaddress.

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Why are we different?

Vision tocreatethe1stworldnetworkin

babygi4s

Product perfec7on,glamour,elegance

Service

Competitors thereisnootherinterna7onalnetwork

inbabygi4s

fast,exclusive,100%customersa7sfac7on,ourownbellboy

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Our Target

Thecompanytargetscompaniesandpeoplewhowanttosendagi6tothenewparents(retail).Nophysicalshops,onlye-commerce.

Anewcommerciallinehasbeenopenedbywholesalingtomul@-brandshops(wholesale).

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Customer Profile: retail

Bebedeparis has a fixed clientele, divided into LargeAccounts or MulInaIonal Companies and Small andMedium-SizedCompanies,with over12.000customersonlyinSpain.

Thesecustomershavemadespecialagreementswithus,as theirHumanResourcespolicies includeprovidingacourtesy gi3 for employees, customers and businesspartnerswhentheygivebirth.

The Human Resources Department, or GeneralManager’s Assistant are normally in charge of buyingthegi6baskets.

Somecompaniesmayprefertoordertheirbasketsoverthephone.Thewebpagealsoincludesahotlineineachcountryamendedbyadirectsalesperson.

31%

36%

33%

LargeAccounts-Mul7na7onalCompanies

SmallandMedium-SizedCompanies

Individuals

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Some of our retail customers 11

Some of our wholesale customers 12

Competitors 13

OurcompeIIonistheinternaIonalflowersdeliverynetworks

Our Objective 14

CreaIngthe1stinternaIonalbabygi6snetwork

Localmarketsareveryfragmented.ThereisnointernaIonalnetworkofbabygi6s.

Internationalization plans

bebedeparis is now looking for exclusive interna@onal franchisee partners in eachcountry. Thecompanyhaspreparedacompellingbusinessstrategyaimedatbringingsuccesstobothfranchisorandfranchisee.Morethan80differentdomainshavealreadybeenregisteredworldwideandwehavethetrademarkin40countries.

.com

.cn

.com.ar

.com.br

.es

.fr

.it

.jp

.mx

.us

.pe

.co.uk

.de

.cl

.ma

.in

.tw

.at

.be

.dk

.hu

.ec

.pl

.pt

.cz

.se

.ae

.us

.com.ve

.ch

.nl

.hk

.ca

Mexico,2016 SaudiArabia,2016

Spain,1994

France,2016UK,2016

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Benefits of a bebedeparis franchise

1. The future is online: sales on e-commerce andmobile commerce inEurope2015:€477billionand isexpecIng to increase to €540 in 2016 and €609 in2017.

2. Country exclusivity: possible franchisee income isvery high: ranging from €0.25 million to €20 million,covering2-5%ofbirths in thecountry in5years.Theturnoverineachcountrydependson3factors:• Thenumberofbirthsperyear.• InternetpenetraIonanddevelopmentof• e-commerceinthecountry.• Purchasingpower

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3.Nohighstreetretailstoreisneeded:onlyalocalwarehouse(around300sqm)ontheoutskirtsofalargecity)withnomajorinvestmentoutlay.

4.Asecurebusiness:notsubjecttofashion,regulatorychanges,etc.Babieswillalwaysbebornandcompaniesandfriendswillalwayssendgi6stonewparents!

5. Provided stock: the Franchisorwill produce all theproducts needed by the franchisees network.Franchiseesdonothavetoworryaboutproducts.Theyonly have to place their orders 2/4 Imes a year toFranchisor (3 months in advance). There is no stockle3overs,becauseourgi6sarealwaysfashionable.

6.Onlyonesizeproducts:inbebedepariswesellonly1 size of baby clothes (3/6 months), and always usetradiIonalcolors:blue,pink,whiteandgrey.

Benefits of a bebedeparis franchise 17

7.Exclusive,uniqueandbestqualityproductsatveryreasonableprices:thefranchiseewillorderalltheproductshemayneedforthenextthreemonths.Onlythefirstorderwillcoverthefirst6monthsanditwillbesemledbythefranchisor.

8. Possibility toworkwith baby shops: due tothe big margin in products, the Franchisee canalso become the exclusive distributor of all thebebedeparisproductsnotonlybyretailbutalsobywholesalingtobabyshops.

9. We provide our franchisees with our clientcontactsinothercountries: inSpainwealreadyhave very big mulInaIonal companies workingwith us, that could become customers in othercountries.

Benefits of a bebedeparis franchise 18

10.NetworkdeFranquicias: cada franquicia invierte sobre13%desu facturaciónensupropiomarkeIngdigitalparaconseguirsusclientesenelpaís.Lasumade las inversionesdetodos lospaíses benefician a todos. Por ejemplo, habrá compañías españolas con empleados en otrospaíses.ElpedidoseríapagadoenEspañaperolafranquiciadeeseotropaístendráqueenviarelpedidoyserápagadaporEspaña.

11.DigitalMarke@ng:thecompanywillhelpthefranchisee in the process of choosing an agencyof Digital MarkeIng. He will have a contractualobligaIontospenda9-15%ofhisannualincomeforhisowndigitalmarkeIngtopromoteitsownsales.

12. Website: the Head Office provides eachfranchiseewithitsownwebinitsownlanguage.e.g.: www.bebedeparis.fr, www.bebedeparis.de,etc.

Benefits of a bebedeparis franchise 19

13.Bigmargin:averyprofitableinvestment.Therecommendedretailpriceis3.10Imesthe purchase price. Franchisees have a 65%margin on their sales, which is one of thegreatestmarginsonsales inEuropeanFranchises.Dependingonthecountry, franchiseescouldstartmakingprofitintheirsecondyear.

FRANCHISE IN

DENMARK, SWEDEN, FINLAND AND NORWAY

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Relevant

-Economicalcapacity.ThestarInginvestmentismoreorless€342.000.-Businessexperienceandaclientandcontactnetworkintheentrepreneurshipsectorofhiscountry.-EntrepreneurshipcharacterandcapacitytodevelopaneconomicalacIvity.-Communica@onandbusinessskills,speciallywithclients,suppliersandemployees.-Disciplinaryspiritbutwithcapacitytobecrea@veandinnovaIve.-Perseverant.-Workingcapacityandbeingabletoworktowardstargets.-DemonstratedabiliIesinmanagementandaneduca@onalbackgroundonbusiness,mktorsimilar.

It’saplus

-Knowledgeandexperienceinthee-commerceordigitalmarkeIngsector.-HavinganoperaIvewarehouse.

Irrelevant

-Sexorageofthecandidateareabsolutelyirrelevant.

Franchisee Profile 21

Business Keys

-Margin:65%onretailsale(thebestcondiIonsinallthesectors).

-Target:70%salesof retail (companies, hospitals, onlineparIcular...) and30%wholesales(shops,agreements...).

-Nostockbreak:thecollecIonispermanentandtheheadquarterhasadisposablestockinthewarehousethroughalltheseason.

-Assessment:personalised,conInuousandtechnical.

-Supportandcon@nuouscommunica@onamongstallthedepartmentsandthecentral.

-Ini@altraining(boththeoreIcalandpracIcal)aswellasrecyclingseminaries.

-Integra@on in a consolidated company in the childhood fashion business, with over 20yearsofexperienceandinconInuousgrowth.

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Denmark, Sweden, Finland and Norway Market

-Consumers:Bothfinalclientsandconsumersareextremelydemanding.Eachbabyreceives23to37presentsduringhis6firstmonthsoflife.

-Births:total285.470babies.

• Denmark:58.205babieswerebornlastyear.Fecundityrateof1.7babiesperwoman.• Sweden:113.593babieswerebornlastyear.Fecundityrateof1.9babiesperwoman.• Finland:55.472babieswerebornlastyear.Fecundityrateof1.8babiesperwoman.• Norway:58.200babieswerebornlastyear.Fecundityrateof1.8babiesperwoman.

-Purchasingpowerpercapita:average$48.782.

• Denmark:$46.635• Sweden:$46.420• Finland:$40.601• Norway:$61.472

-Compe@tors:TherearenocompeItorsinbabygi6s.Fewgeneralistsbothfromthechildcareindustryandthegeneralistgi6sector,offeringlow-endsimilarproducts.

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Competitors: Denmark

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Competitors: Sweden

EveryNewbornGetsa"MaternityPackage"fromtheGovernment

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Competitors: Finland

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Competitors: Norway

Preferencesamongstmothers-Babyclothes(thechoiceof41%ofmothers)

-Babyequipment(32%)-Toys(only14%ofmothers)

-Nappies(13%)

Babygi3basketsusuallyinclude:-Babyclothesinpastelcolours-Accessorizebabyproducts-So6Toys-Toiletryproducts-Gi6sformothers-Nappiecakes

InternetChampion:Nordicconsumersspent€17.39billiononlinein2015

InternetBuyerProfile:Nordicconsumersshoponlinespecificallybecausetheycanshopwhenitsuitsthem,it’scheaper,thereisalargerandbemerselecIon,itsavesthemImeandit’sjustmoreconvenient.

Starproducts:consumerelectronics,digitalproductsandfashion&accessoriesarethemostpurchaseditemsonline.

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Denmark, Sweden, Finland and Norway Market

Oures@ma@onsin5years@meforDenmark,Sweden,FinlandandNorway

-Babygi3sforapproximately:14.274orders

-%oftotalamountofbirthsservedinfiveyears@me:5%

-Possibleincomees@ma@onsin5years@me:€2.141.100

-AverageorderpricetakingintoaccountPPCande-commercedevelopment:€150

Legal Warning: The estimations hereby shown are based on the bebedeparis experience in Spain, under no circumstance these estimations imply a contractual or legal binding between the franchisor and the franchisee. Furthermore the franchisee acknowledges and assumes that the success of the business and objectives herby shown depends entirely on the franchisee performance.

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Denmark, Sweden, Finland and Norway Market

Franchise Conditions

-EntranceFee:€250.000(seenextslide)Includesde4websinthe4languages.

-Es@mated warehouse and office adjustment costs: €15.000 (iniIal investment: civil works,furniture,uniforms…)

-Es@mated equipment: €10.000 (office equipment, prinIng machines, embroidery machine,companycar…Mostofthemcanbeleasing)

-Maintenanceofthewebsiteis€3.000peryear(foreachlanguage).

-Ini@alstockforthefirstsixmonths:from€40.000

-Digitalmarke@ng investment on itswebsite: 15% of the total incomes per year (minimum€3.000€/monthduringthefirstyear)

-Royal@es:3%ofthetotalinvoicewillbeinvoicedtotheMadridheadquartersevery3months

Ini@alInvestment:€342.000

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ENTRANCEFEEINCLUDES:

1.  Businessandbrandexclusivityinthe4countriesfor10years(renovaIoneach5years).

2.  Transferofknow-howfromaprovenbusinessinSpain.

3.  Opera@ons manuals: a general manual, an operaIons management manual, a humanresourcesmanual,anequipmentandmaintenancemanualandalegalmanual.

4.  65%marginonretailsale,themostfavourablecondiIonsinallthesectors.

5.  WebsitesinthenaIvelanguages,backoffice,etc…(4)

6.  ThereisnobreakingofthestockasthecollecIonispermanent.

7.  Thecentralhasadisposablestockinthewarehousethroughoutalltheseason.

8.  Systemofpersonalised,conInuousandtechnicalassessment.

9.  SupportandconInuouscommunica@onamongstallthedepartmentsandthecentral.

10.  Ini@altraining(boththeoreIcalandpracIcal)aswellasrecyclingseminaries.

11.  Integra@onofaconsolidatedcompanyinthechildhoodfashionbusiness.

Franchise Conditions 31

Elisa Helguero

International Business Development

Phone +34 639 94 85 21

ehelguero@bebedeparis.com

For any doubts or suggestions feel free to contact us:

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Yourbabygi3severywhere

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