frank yoo, designing for a peer-to-peer marketplace, warmgun, 2013

Designing a Peer-to-peer Marketplace

What is Lyft?

Your Friend With a Car

18 cities & growing

1,000,000+rides completed

Stacey’s story

More than a transaction

Stacey Stacey’s shoes

Supply & Critical Mass

No Egg

No Chicken, No Egg; No Egg, No Chicken

No Chicken

Find a chicken, raise a farmReaching critical mass in SF

2 Apps?Passenger app & Driver app

Driver app

Passenger app

?

Great guests make great hosts

1 AppWith 2 Modes

Driver app

Passenger app

+

Driver Passenger

1 AppWith 2 Modes

Critical Mass

Availability is our most important feature

Wait List, Oct 2012

Throttling demandKeep power users happy, get newbies excited, recruit drivers

… and not get hammered by unmet demand

Community-powered SupplyEarly days, no mode switcher, just a promo

Blurring lines

CuriosityConverting passengersA simple change with a big impact. True peer-to-peer.

A discoverable entry point

WEEK (JAN-APR 2013)

DR

IVER

LEA

DS

Driver Leads via App

175

350

525

700

JAN 7 MAR 4 APR 29

Nav bar entry point launched8x wk/wk growth

37%

36%

27%USE LYFT AS PASSENGER 27%

73%

ARE DRIVERS ONLY

WERE PASSENGER FIRST

Lyft Drivers

Community-powered, people-focused.

The Lyft Community

The Lyft Community

Thank You Warmgun!

frank@lyft.com • @frankyoo