freelance vs citizen journalists bloggers

laurelpapworth.com

Flickr: AXB500

Web 1.0 = eyeballs viewing brochure websites

Citizen Journalist

laurelpapworth.com

Web 2.0 = talkers and creators

113m

Blogs tracked by Technorati.com

2 New Blogs Every second

17.5Articles Err blog posts every second

3rdBiggest country in the world:

MySpace

Blog articles for Media Content Creation

Social Media

Blogs are one-to-many, media in isolation

mdx.ac.uk

Gaining an Audience is an issue

Open, broadcast yet ripples

What is a Blog?

• A depth of content site

• Text/Multimedia – MySpace, Blogger

• Video – YouTube, Photos - Flickr

• Articles embedded with video and photos online

• Comments for discussion

• Widgets – AdSense (revenue), embeds

Facebook for Media Distribution

Analysing Facebook

• Facebook is about media distribution

• Facebook groups and fanpages

• Viral (marketing) points

• Facebook as a Social Network Operating System

Gated communities distribute differently

Auto email newsletter and viral notes

Public vs Private

The social network is an operating system

ANYONE has application tracking

CRM 4.0 in Facebook Thanks Cybner!

DETAILSInformationAddressesActivitiesHistorySubContactsRelationshipsWorkflowsSALESOpportunitiesQuotesOrdersInvoicesSERVICECasesContractsMARKETINGMarketing ListsCampaigns

Top Facebook Applications

Twitter for sources (friends and breaking News)

Widgets/RSS for Citizen ‘Free’ Advertising

Advertising revenueFrom Google

Advertising from 113m blogs

Apps for Facebook, Myspace, blogs

• Salesforce makes 60% revenue from website sales, 40% from Open API Applications

• Amazon does more traffic through these apps than through amazon.com sites.

• eBay saw an increase transactions of 84% by adding 140,000 developers.

• …. However AP blocks bloggers

Distributing access through social media

Content

Sources

Advertising Distribution

Laurelpapworth.com

• lpapworth@gmail.com or 0432684992• http://www.slideshare.net/Silkcharm

• My blog is http://silkcharm.blogspot.com

• Thanks to http://www.slideshare.net/ewan.mcintosh for figures in first slides

• Flickr photos accredited