from big complex website to mobile apps

From big complex website to mobile app

Liraz Axelrad

Wednesday, December 11, 13

Don’t sit back and wait for users to come

Wednesday, December 11, 13

The users are on Mobile• In Germany: 115 millions mobile subscribers

• (6) 91% of all people on earth have a mobile phone

• 56% of people own a smart phone

• In 2013 mobile sales overtook PC

• By the end of 2013 there will be more mobile device

on earth than people

Wednesday, December 11, 13

Wednesday, December 11, 13

Designing your product for mobile is designing your

product for the future

Wednesday, December 11, 13

Technology is NOT a feature

Wednesday, December 11, 13

Wednesday, December 11, 13

Remember that?

Cool! i can edit my profile

Edit my pages!

Wednesday, December 11, 13

The hybrid days“Write Once, Run Everywhere”

http://readwrite.com/2011/09/29/how-facebook-mobile-was-design#awesm=~ooWenPClEwwnCA

Wednesday, December 11, 13

Today

1 2

5

3

4

Where did the profile

go?

Pages? Groups?

6

Wednesday, December 11, 13

Small screen is NOT a feature

Wednesday, December 11, 13

Mobile and web are not the same

Wednesday, December 11, 13

New context of useNew patterns of usage

Wednesday, December 11, 13

No peak hours

Wednesday, December 11, 13

Finding

Wednesday, December 11, 13

Snacking

Time spent in app per day: 3.2 minutes

Wednesday, December 11, 13

Attention = 0

Wednesday, December 11, 13

Simplicity

Wednesday, December 11, 13

Connectivity

Wednesday, December 11, 13

Flip it around

Wednesday, December 11, 13

Features

Wednesday, December 11, 13

Goals

Wednesday, December 11, 13

Don't make your current offering a burden.

Free yourself

Wednesday, December 11, 13

Use the platform

Wednesday, December 11, 13

Communication, Notification Airbnb.com

Wednesday, December 11, 13

Mobile, walk with megoogle maps

Wednesday, December 11, 13

Mobile and web are not the same

Wednesday, December 11, 13

Amazon.com

Wednesday, December 11, 13

Wednesday, December 11, 13

Align the web experience to the mobile

Wednesday, December 11, 13

Put mobile in the center

Wednesday, December 11, 13

Your mobile product IS your product

Wednesday, December 11, 13

Liraz Axelradlirazaxelrad@gmail.com

Thank you!

Wednesday, December 11, 13