from content management to engagement: sharepoint’s move toward social collaboration

From Content Management to Engagement: SharePoint’s Move Toward Social Collaboration

CHRISTIAN BUCKLEY

CHIEF EVANGELIST @METALOGIX

Christian BuckleyChief Evangelist & SharePoint MVP

Metalogix

www.buckleyplanet.com

@buckleyplanet

cbuck@metalogix.com

Our Continuing Mission:Improve the use and performance of Enterprise Content topower knowledge sharing and collaboration.

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From Content Management to Engagement

What I’ll cover today:

• Where we are today with SP2013

• The evolution of collaboration

• Things to consider as you transition to systems of engagement

SharePoint 2013 was a pivotal release

WCMFeatures

• Cross Site Publishing• Video & Embedding• Image renditions• Clean URLs• Metadata navigation• Variations & Content

Translation• Search Engine

Optimization

Benefits

• Built for the internet• Built for mobile

Supports the tools and workflows designers use

SocialFeatures

• Community• Social tagging• Easily share content

and activities• Follow documents,

people, sites, tags, and activities• Improved activity

streams• Improved My Sites• Save locally

Benefits

• Build more robust metadata• Make content more findable• Link people, teams, content

and activities

OfficeFeatures

• Web-based access to the Office applications• Drag and drop from

the desktop to the platform• Exchange integrations• Improved notifications

Benefits

• Online and offline editing• Improved end user

experience• Aggregated view into the

entire desktop

SearchFeatures

• FAST integration• Hover panels• Search by metadata• Search result

customization• Improved analytics

Benefits

• Manage user permissions• Comprehensive security

reports• Recommendations for

permissions clean up

Online 1st Features

• Nearing parity between online and on prem• Robust integration

between the desktop and the platform• Speeding up the

delivery of new features• Built for the cloud

Benefits

• Faster realization of the benefits of the cloud• Access to tools and data

anytime, anywhere

Do you recognize these business problems?• Adoption issues• Weak usage of taxonomy

and templates• Poor collaboration• Slow to realize

benefits of SharePoint investments

We’re moving from these “systems of record” to a more social, collaborative “systems

of engagement” model

~ John Mancini, CEO of AIIM.org

Case Study

AOL took a conjoint approach to understand the DNA of comments within their sites. They looked at:

fact based comments

clarity of thought

original article criticism

name (full name, nicknames, anonymous)

icon (author picture, avatar)

adherence to party lines

Grammar

AOL’s analysis showed what  people cared about:  style --  7% (not very  important) 

individual  substance -  14%  mildly important 

community involvement -- 19% somewhat important

personal identity --- 19% somewhat important

relationship to content - 42% very importantRichard Heseltine, AOL, from January 2013 Emerging Media Conference (EmMeCon)

Interesting stat:

70% of users are replying to each other

The nature of how we collaborate has evolved, and continues to evolve

+

As organizations move from systems of record to systems of engagement, they are:

Focusing on the end user experienceFocusing on the end user experience

Consolidating and optimizing

Trying to understand what can and should be moved to the cloudTrying to understand what can and should be moved to the cloud

Seriously thinking about how to integrate social into everything they do

Things to consider as you focus more on engagement:

Things to consider:

Be clear on your system constraints Understand and prioritize your key use

cases Determine what should be local, what can

be in the cloud, what should be available via mobile devices

Constantly review and take action on what can be automated and optimized

Thank you!

www.buckleyplanet.com

@buckleyplanet

cbuck@metalogix.com