from demand generation to making the sale
Post on 21-May-2015
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From Demand Generation to Making the Sale
4 Step Process
Demand
Gen.
Prioritize
Nurture
Sell
Attract
Nurture
Prioritize
Sell
Demand Gen vs. Nurture Series
Dem
and
Gen
Nu
rture
Demand Generation
2
3
Gets people talking & generates awareness.
Position yourself as the expert & give advice.
Talk to a broad audience.
1
Demand Gen. – Broad Audience
Be the Expert
Create a Trust Factor.
Trust Lead Nurture
Expertise = Trust
Nurture & Justification
Utilize customer examples & case studies.
Talk to a targeted and segmented audience.
Stay top-of-mind.
1
2
3
Do not let them forget about you…
Prioritize
Lead Scoring
00:00Prospect #1 Prospect #2
120 42WINNER! WINNER!
Prioritize and focus on attracting leads with the highest score.
Time for the Sale
& Let your sales team work their magic!
Breath. Relax. Smile.
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