from notification to participation slide share

From Notification to Participation

How an Enterprise Social Networking approach may transform the way a company promotes talents in the organization and becomes ready to face the new 21st century challenges

Business. Made Social.©2011 IBM Corporation

Why does “Collaboration” matter ......in the context of what is your company's reason to exist ?

Why loosing your time listening about “Collaboration” and “Social” ?

What is in for you (as en employee) and for your enterprise ?

The world has become very complex...and very connected!

And work is no more linear as it was...when everything was planned and processes well-defined !

Every employee is asked to become an “entrepreneur”

Not simply executing actions but, rather, providing solutions to problems

Image from http://www.jeune-dirigeant.fr/011-458-L-entrepreneur-est-il-un-joueur-2.html

But what will always be importantfor any enterprise are

No Ideas, No Talents=

No Innovation

THE IDEAS

THE TALENTS

8

CEO focus over the next 5 years

Source: 2010 CEO Study Q13: “Which of the following dimensions will you focus on more to realize your strategy in the new economic environment over the next 5 years?” (n=1,523); 2011 CIO Study, Q13: “Where will you focus IT to help your organization’s strategy over the next 3 to 5 years?” (n=3,018)

CIO focus over the next 5 years

Getting closer to customer

People skills

Insight and intelligence

Enterprise model changes

Risk management

Industry model changes

Revenue model changes

Insight and intelligence

Client intimacy

People skills

Internal collaboration & Communications

Risk management

Enterprise model changes

Industry model changes

Revenue model changes

88%

81%

76%

79%

71%

66%

57%

55%

54%

54%

50%

48%

39%

35%

64%

Source: IBM Institute for Business Value, The Global CFO Study 2010

Pressure to reduce cost base

Need to faster decision makingDemand for external transparency (e.g. Borad, shareholders, taxpayers, regulators)Product / service demand growth

Ability to attract and retain talent

Potential access to short-term liquidity / long -term capital

78%

74%

56%

61%

40%

CFO focus over the next 3 years

69%

CEOs, CIOs, CFOs are aligned... … on insights, clients and people skills !

So, if we want to survive in this changed (and changing) world...

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… we need to learn how to manage such complexity!

This is not only important for the “enterprise”....

In this complex world, we all need others to properly

do our job!

Actually, we collaborate because we have no real alternative

We cannot survive to the complexity using only our brain

Image Source : http://lifehacker.com/5689763/dont-do-it-yourself-getting-help-with-your-diy-projects

Let's ask the right questions...on the relation between the world of “collaboration” and the business objectives of an enterprise

Would it be possible to better foster, incubate and cultivate new ideas ?

And HOW ?1

Would it be possible to better exploit those talents ?

And HOW ?2

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Can talents contribute to the Intellectual capital of the enterprise ?

IBM CEO Study 2010

And HOW ?3

Creativity is the most important leadership quality for next 5 years

Let's open the bag of issues in a typical organisation

Let's start from what we are missing today

Would it be possible to know who has that precise skill...

....I urgently need to accomplish my task ?

Don’t assume you know where skills are They aren’t obvious

Who created it?What experience or skills do they have?

What have others said about this?How have they used it? How have they tagged it?

Do not know yet....

Which one to use ?

Maze to information

The Knowledge Sharing gap

Organizational boundaries

Silos of Content

Information Loss

Communities and Teams

The big picture

Would addressing those point help making the enterprise more effective ?

Do they make sense to you (employee) and to your enterprise ?

Actually, we are not discovering these issues today....

We tried several paths....

We tried with email...E-Mail has been synonym for Collaboration for the last 2 decades....

33

But now we realize that, whilst important...

e-Mail is certainly not the only way to collaborate

We tried with Portal... Pushing Content

But it is always a one-way communication

Someone has the right to write...… and many have the duty to read !

36

We tried with Document Sharing...

… butknowledge

is no moreonly in our

documents

37

Actually, we have always known that....

knowledge

is in our relationships

38

The opposite of NETworking

isNOT-working

So, perhaps, in this changing world we start realizing that

When hunches collide… “Where Good Ideas Come From”

by Steven Johnson

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU

When hunches collide…you often get breakthroughs

“Where Good Ideas Come From”

by Steven Johnson

Credit graphics to RSA Animatehttp://www.youtube.com/watch?v=NugRZGDbPFU

So, perhaps this is right moment you should consider “Social Business”

And why does this matter to you and to your enterprise today

42

What is NOT and Enterprise Social Network ?

A way to build your “backup plan” ....

43

What is NOT and Enterprise Social Network ?

A way to find new friends

44

So, what is anEnterprise Social Network ?

And why should we (employers and employees) care about it ?

A (the) way to build and evolve the intellectual capital of the enterprise

What is an Enterprise Social Network ?From the “Company Management”point of view

A (the) way to build the sense of belonging

What is an Enterprise Social Network ?From the “Company Management”point of view

47

Something which allows us to do our job … better !

What is an Enterprise Social Network ?From the “Employee”point of view

So, let's put the basis to define what an Enterprise Social Network

should accomplish in order to be useful for you and for your enterprise

49

Information from others

is richerthan

the one we candiscover

ourselves

1

50

An enterprise needs to recognize and value the diversity of people

2

51

Collaboration should not become an alternative to work

empower people in the context of what they do

3

© 2011 IBM Corporation

The principles of a « Social Business »

From Notification....When people execute predefined actions....

...to ParticipationWhen people become “entrepreneurs”

...people are amazing

when they are given the possibility...

Introducing IBM Connections

HomeSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertise

FilesPost, share, and discover documents, presentations, images, and more

Micro-bloggingReach out for help or share news with your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you don’t know via recommendations

ActivitiesOrganize your work and tap your professional network

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit fromthe expertise of others

MobileAccess Connections anywhere, anytime with mobile & tablet access

People centric services

Allowing each person to bring her contribution according to her personality

HomeSee what's happening across your social network

BlogsPresent your own ideas, and learn from others

CommunitiesWork with people who share common roles and expertise

FilesPost, share, and discover documents, presentations, images, and more

Micro-bloggingReach out for help or share news with your social network

ProfilesFind the people you need

WikisCreate web content together

Social AnalyticsDiscover who and what you don’t know via recommendations

ActivitiesOrganize your work and tap your professional network

BookmarksSave, share, and discover bookmarks

ForumsExchange ideas with, and benefit fromthe expertise of others

MobileAccess Connections anywhere, anytime with mobile & tablet access

...and allowing each person to easily retrieve and use what other have contributed

Allowing each person to bring her contribution in the context

… of what she is actually and currently doing

...because collaborate should not be an alternative to work !

Allowing each person to bring her contribution from where she works

...mobility first

60

Digital relationships

aremeasurable

Bonus In an Enterprise Social Network.....

61

Trendsfor digital

relationshipscan be

interpreted

Inferring the potential

62

The Enterprise Social Network can suggest what you may need

...and perhaps you have overseen or not noticed

Social AnalyticsThe Key to a Competitive

Social Enterprise

63

The Power of IBM Connections

SocialMobile

ContextualAnalytics

64

Ideas Expert

Team

Connect

Spread Knowledge

SmartWork

The Power of IBM Connections

66

Being Social is NOT an optionNot anymore at least !

Remember though....

...it is not how tools

will work together

But rather

...how people work together

69

In summary...

...being Social is

not the goal of your

business

70

But ...

Doing business

in aSocial

way..

71

the best way for you to do your business!

...could become

Thank You !

stefano.pogliani@fr.ibm.comhttp://tech.poglianis.net@stefanopog

Many thanks to Louis Richardson for so many ideas he gave me to build this presentation