from product to experience: building memorable user experiences

From product to experience

Phot

o: T

im (a

nd J

ulie)

Wils

on, F

lickr

Building memorable user experiences

lucarosati.it @lucarosati

Product

Photo: Jacques, Flickr

Experience

"

90% of users are now moving across devices to accomplish a goal.

So, what is an experience?

Product vs Experience

Start

To be continued…

ux are processesand (hi)stories

Phot

o: S

ean

Step

hens

, Flic

kr

Sketch by Dan Willis, dswillis.com

Photo: Walter Lim, Flickr

And what the role of information architecture?

IA is a connector

Phot

o: M

r. T

in D

C, F

lickr

…and a bridge

Phot

o: E

irik

New

th, F

lickr

Social network IA

Website

Mobile

Physical environment

…Papery stuff

Ubiquitous computing attaches the information shadow to the object. Information shadow: the digitally accessible information about an object.

Kuniavsky, Smart Things

Sens

eabl

e C

ity L

ab, M

IT

Photo: janet lackey, Flickr

Photo: Eric Parker, Flickr

custom paths – by theme, time, interest

custom contents or correlations

re-find past or common paths

Imag

es e

labo

ratio

n: A

nnal

isa

Falc

inel

li

track and make visible the histories of people with the environment

Photo: Urbino walk in progress

Top-down (designers)

Bottom-up (people)

Photo: Kake Pugh, Flickr

Tools

Journey map

Map: Baliani, Croci, Divizia, Sanna, Violante

Affinity diagram with journey items

Pervasive IA

Filtering rules

Local IA (single channel)

Phot

o: D

aoli

Tea,

Flic

kr

More?""http://lucarosati.it/blog/category/architettura-informazione-pervasiva

http://pervasiveia.com

Phot

o: R

osw

ell P

ark,

Flic

kr

From product to experienceBuilding memorable user experiences