from webagency to...a better job, life and a lot of fun

From a web agency to...a better job, a better life, a lot of fun!

Francesco Fullone

ff AT ideato.it

Chi sono

Francesco Fullone aka @Fullo

- PHP developer since 1999

- President

- and Open Source Evangelist

- CEO @

- founder @

- Nerd and geek

web agencyLooking for clients that need websites

CMSescontent management systems

impose limits (AI, UX, ...)

project has to adapt to them

not suited for startups

unsatisfied customers

not enough

good code culture

in PHP CMSes

Web agency clients don't need skilled developers

but skilled designers and communicators

Clients need to mantain contents, do adv, ...

(good code is only a secondary benefit)

This was not our job...(we are a PHP company)

Lesson learned: pivoting!

Tech agencyLooking for clients that need apps and not sites

PHP 5.3 revolutionnamespaces

decoupled frameworks

real OOP

Our needs:Less bugs

Less (maintenance) costs

Faster replies to customers

No graphic or content issue

Less bugs:Test: TDD (phpUnit), BDD (Behat)

Good Practices (using decoupled frameworks)

Create a development culture

Less maintenance costs:Automatic deploy strategies (ant, phing, capistrano, fabric, idephix*)

Continuous Integration (jenkins)

* tba

Faster response:small code batches

small (self-sufficient) teams

flow culture

Reduced activities:Partners for UX, Design, Layout

Partners for content delivery, adv, etc.

Small batches of activities

We can do better: pivoting!

Pivoting from supplier

to partner

Dev companyLooking for clients that need partners for their

projects

Share cultureMentoring & Coaching on:

- Agile methods

- Technical Stuff

- Lean practices

Hey Dude! It's brogramming!

If it worked for us...Will it work for anyone?

?

jsDay + phpDay 201216-19 Maggio 2012 Verona

www.phpday.it / www.jsday.it

via Quinto Bucci 20547023 Cesena (FC)info AT ideato.itwww.ideato.it

Francesco Fulloneff@ideato.it@fullo