from zero to savings

Julian Antetomaso, Ellen Hur, Amy Kiska, Claudia Senior, Soo Min Shim

From Zero to Savings

Abstract

Does saving money bring you happiness? Our group looks at how young people

practice and understand the concept of saving money. Based on our findings we are

proposing a system that teaches and motivates users to save money to enhance

their happiness.

Subject Matter Happiness vs. Satisfaction

• Can This teach you how to save?

Delayed Gratification

• Saving money has little to do with how much you make

Income

• Making people aware of the importance of saving money earlier in life to prepare them for events later in life such as retirement, college, etc.

Awareness

Tricks to Save Money

• Delayed Gratification, Satisfaction leading to happiness, Awareness, the process of saving money.

The initial trends we observed were:

Methodology

Ethnographic Research

Concentration on Culture

Individual Interview

Unified Survey

From Zero to Savings Blog

OUR BLOG HAS FOLLOWERS!

Quotes “I save approximately 75% of every paycheck and place it in a savings account.”

“Saving money allows you to have the peace of mind that you will always have a back-up plan if any financial woes occur.”

“My culture doesn’t encourage saving because I live in a capitalist country that says SPEND,SPEND,SPEND”

“It is only in the United States that your parents pay for you until you’re in your late 20s. Everywhere else, you’re cut off at 18. We’re so dependent here.”

“Buying something that I saved for, it gives even more value to the purchase.”

NO MONEY=NO HONEY

Problematic

“People don’t know how to begin saving.” – Rajesh Bilimoria

Young adults don’t take saving money seriously because many of them have safety nets.

Fear is the #1 motivation behind saving money.

Motivation to save is linked to visual reminders.

“When I think of savings I think of all the things I won’t be able to buy.”

HOW CAN WE SAVE MONEY?

FEED ME

SAVING IS FUN AND REWARDING

Design Proposal

We are proposing a new model for saving money that is more engaging,

motivating, and rewarding for the user.

The system will use visuals to encourage the user during their saving process.

This system can be an add-on for current online banking sites such as American Express Rewards Program, Bank of America, and Mint.com

Which are you most likely to save up for and which one would make you happiest?

16

THANK YOU