frost & sullivan - singapore - at the heart of asia's digital media growth
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Singapore: At the Heart of Asia’s Digital Media Growth
A Presentation
Vikas Sharma, PMP®Vikas Sharma, PMP®
Principal Consultant,
Frost & Sullivan Public Sector Practice
5th December, 2012
Singapore: At The Heart of Asia’s Digital Media Growth
Coverage Scope
MEDIA &
ENTERTAINMENT
Free-to-view Video
Pay-to-view Video
Mobile Content
e-Publishing
Online Publishing
Frost & Sullivan’s Study on ICT in M&E Sector
2
Frost & Sullivan’s Content Value Chain
Creation Processing Aggregation Distribution
GamesDigital
Advertising & Enablers
Digital Music
Frost & Sullivan’s M&E Sector Study
Singapore: At The Heart of Asia’s Digital Media Growth
Value Chain Analysis & Market Structure
Pay-to-view
Video Global Trends shaping the Industry
Competitor Analysis & Best Practices
Revenue Sizing(local vs international)
For Each Vertical Focus Area of Study
Free-to-view Video
Digital Music
3
Manpower Sizing & Skill Gaps Analysis
Value Added & IT Costs incurred
Key Industry Developments in the Base years
Drivers & Restraints shaping local industry
R&D Spending; Infrastructure needs/plans
3-year Industry Forecasts (Rev/Manpower/IT spending)
Estimation of Global Reach for Singapore Content
Key Takeaways for Policy Consideration
Mobile Content
Digital Advertising
& Enablers
Gaming
e-Publishing
Online Publishing
M&E Sector’s Performance
Singapore: At The Heart of Asia’s Digital Media Growth
Overall Revenues
CAGR: 12%
2.322.53
2.89
3.20
3.49
4
*Estimated in 2010 version of study
1.80
2.06
2.32
2005 2006 2007 2008 2009 2010* 2011*
Media & Entertainment Sector Revenue (S$ Billions)
6,259
7,6377,973
8,4338,946
M&E Sector’s Performance
Singapore: At The Heart of Asia’s Digital Media Growth
Overall ICT Manpower
CAGR: 10%
5
5,524 5,557
6,259
2005 2006 2007 2008 2009 2010* 2011*
Media & Entertainment Sector Employment
*Estimated in 2010 version of study
M&E Sector’s Performance
Singapore: At The Heart of Asia’s Digital Media Growth
112.2
81.2
Value Added per Employee
M&E sector outperforms the overall economy
6
*For base year of last study, i.e. 2009
M&E Overall Economy
Value Added Per Employee (2009) (S$ '000)
113.9
M&E Sector’s Performance
Singapore: At The Heart of Asia’s Digital Media Growth
Overall IT Spending
CAGR: 15%
7
90.5 84.2 79.9 93.5
27.7 31.565.1
68.514.2 16.9
21.0
65.190.5 92.5
65.4
2006 2007 2008 2009
IT Costs (S$ Millions)
Hardware & Capital Equipment Software IT & Technical Services Telecom
M&E Sector’s Performance
Singapore: At The Heart of Asia’s Digital Media Growth
Local vs International Revenues
International
55%
Local
45%
Local Revenues = revenues of local players from selling in
domestic market (SG)
International Revenues = revenues of local players from
selling in overseas markets
8
*For base year of last study, i.e. 2009
55%
Revenues of locally-based M&E players over-weighted towards international revenues, showing significant overseas
demand and outward focus
Drivers for Singapore’s Growth as a Digital Media Hub
Strong Overall Enabling Infrastructure1
Pervasive and ultra-high speed broadband network
Singapore: At The Heart of Asia’s Digital Media Growth
9
Entrenched hub for Data Center operations in South East Asia
‘Whole of Government’ effort to develop a ‘One-Stop’ world-class Media Hub
Drivers for Singapore’s Growth as a Digital Media Hub
Strategic Location & Business Friendly Environment
2
Singapore: At The Heart of Asia’s Digital Media Growth
Burgeoning opportunity for global players in Asia:
with it’s billions-strong consumer base and
Singapore ranked world’s MOST business friendly economy by World Bank
study –
10
Makes Singapore the ideal gateway for global players to target Asian markets; and vice versa
consumer base and increasing disposable
incomes, and high technology adoption rates
(ease of securing credit, ease of starting business,
protection of investors, logistics facilities etc)
Drivers for Singapore’s Growth as a Digital Media Hub
High level of Technology Adoption
3
Singapore ranked 2nd in the world in terms of technology adoption and
readiness among individuals/biz/govt.
Ranked ahead of regional rivals: Taiwan (6th), HK (12th), Australia
(17th), Japan (19th), Malaysia (28th)
Singapore: At The Heart of Asia’s Digital Media Growth
11
Singapore ranked in the top 5 in the world for 5 consecutive years now
Ranked 1st by Readiness and 4th by Adoption among individuals, business and govt. agencies
Makes Singapore the preferred location for regional/global players to test-bed innovative technologies/services before broader roll-out
Drivers for Singapore’s Growth as a Digital Media Hub
Availability of High-Quality Digital Media Education4
Interactive and Digital Media Institute (IDMI)
Institute of Media Innovation (IMI)
Singapore: At The Heart of Asia’s Digital Media Growth
12
Centre for Interactive MediaInteractive & Digital Media
Collaboratory
School of Interactive & Digital Media (SIDM)
Interactive and Digital Media Centre (iMC)
School of Media and Info-communications Technology
Technology Research Centre
Singapore: At The Heart of Asia’s Digital Media Growth
Local Companies Expanding Outward
Foreign Companies Setting up Local Base
A Vibrant Ecosystem of Media & Entertainment Companies
13
A Vibrant Ecosystem of Media & Entertainment Companies
Singapore: At The Heart of Asia’s Digital Media Growth
14
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15
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Thank You
www.frost.com
Frost & Sullivan, the Growth Partnership Company, partners with clients to
accelerate their growth. The company's TEAM Research, Growth Consulting and
Growth Team Membership empower clients to create a growth-focused culture
that generates, evaluates and implements effective growth strategies. Frost &
Sullivan employs over 45 years of experience in partnering with Global 1000
companies, emerging businesses and the investment community from 40 offices
on six continents. For more information about Frost & Sullivan’s Growth
Partnerships, visit http://www.frost.com
Vikas Sharma, PMP®Principal Consultant
Public Sector Practice (APAC)
+65 91446844
16
Jessie Loh
Manager
Corporate Communications
Frost & Sullivan Asia pacific
65 6890 0942
Jessie.loh@frost.com
Donna Jeremiah
Director
Corporate Communications
Frost & Sullivan Asia Pacific
+61 (02) 8247 8927
djeremiah@frost.com
+65 91446844
vsharma@frost.com
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