ft innovate 2013 keynote: facebook - navigating travel in a connected world
Post on 18-Jul-2015
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80%more likely to book a trip from
a friend liking a Page than they
are from responding to a
traditional ad
Multi-screening is the new normal
Source: Facebook internal data, Dec 2012
Q: While watching TV in the last month have you ever...? (check all that apply)
63%
76%
78%
79%
49+
35-49
25-34
18-24
Browsed the web
Checked Facebook
Texted someone
Played games
The Internet is shifting to mobile
Source: *IDC, **IC4D 2012 Maximizing Mobile, World Bank, July 2012
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
2,000
2010 2011 2012 2013 2014 2015 2016
Worldwide smart connected device shipments (M)*
Smartphones PCs Tablets 45%of the world
population will have a smartphone in
2016**
Mobile is not a trend
0
2
4
6
2010 2011 2012 2013
Time Spent in Media
0
2
4
6
2010 2011 2012 2013
Time Spent in Digital Media
Source: eMarketer, July 2013*Includes desktop web and nonvoice mobile
Mobile (nonvoice), 2:21
Online, 2:19
Other, 0:36
Digital*, 5:16
TV, 4:31
mobile daily active users
874M
30minutes per day
Source: Facebook Q3 2013 earnings, Facebook Audience Insights Feb 2013, comScore Mobile Metrix, US March 2013
Ted,Travels to run competitively
Julie,Just got scuba-
certified
Jesse,Rock climber
Neil, Frequent flyer
Troy,Likes adventure
travel
William, Avid windsurfer
Jane,Thinking of taking a
cruise cruise
Source: Nielsen OCR, August 2013
89%The average Facebook reach
for narrowly targeted
campaigns is
accurate
38%The average online reach for
narrowly targeted campaigns
is
accurate
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