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FTT 30462 / JED 30101 Introduction to Broadcast Journalism
Gary Sieber
Introduction
What is “News”?
Introduction
What is “News”?Dictionary says:
1) New information about anything. 2) Recent happenings. 3) Reports of such events, collectively. 4) A newspaper or broadcast news
program.
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of
viewers)
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of
viewers) Interest (regardless of importance)
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of
viewers) Interest (regardless of importance) Controversy
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of
viewers) Interest (regardless of importance) Controversy The Unusual (“Man bites dog!”)
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of
viewers) Interest (regardless of importance) Controversy The Unusual (“Man bites dog!”) Timeliness
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of
viewers) Interest (regardless of importance) Controversy The Unusual (“Man bites dog!”) Timeliness Proximity
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of viewers) Interest (regardless of importance) Controversy The Unusual (“Man bites dog!”) Timeliness Proximity Celebrity
What Is News?
8 determinants of newsworthiness: Importance (to the greatest # of viewers) Interest (regardless of importance) Controversy The Unusual (“Man bites dog!”) Timeliness Proximity Celebrity Caught on Tape!
Introduction
What is “News”?Some alternative notions:
“News is what people talk about during coffee breaks.”
Introduction
What is “News”?Some alternative notions:
“News is what people talk about during coffee breaks.”
“News means carrying on and amplifying the conversation of people themselves.” – James Carey, Columbia University.
Introduction
What is “News”?Some alternative notions:
“News is what people talk about during coffee breaks.”
“News means carrying on and amplifying the conversation of people themselves.” – James Carey, Columbia University.
“News is more than a mere collection of facts -- News means telling stories.”
Fiscal Year % of Revenue
NewsCenter 16 45.9%Prime 17.5%Access 8.8%Late Fringe 6.6%Daytime (9a-4p) 5.5%
Today Show 4.6%Olympics 4.6%Early Fringe (4-5pm) 3.0%
Sports 2.2%Infomercials 1.4%
TOTAL 100%
News Revenue By Program
NewsCenter 16 @10/11pm(M-F) 24.4%NewsCenter 16 Morning Show(M-F) 22.3%NewsCenter 16 @ 6pm(M-F) 20.2%NewsCenter 16 @ 5pm (M-F) 11.9%NewsCenter 16 Saturday Morning 6.5%NewsCenter 16 @ 10/11pm (Sat/Sun) 4.6%NewsCenter 16 @ 5:30pm (M-F, Win.)
4.0%NewsCenter 16 @ Noon (M-F) 2.5%NewsCenter 16 Sunday Morning 1.8%NewsCenter 16 @ 6pm (Sat/Sun) 1.7%
Introduction
Differences among the Media (plural, not singular)
Introduction
Differences among the Media (plural, not singular)
W. Phillips Davison -- Columbia University sociologist: Radio: “The alerting medium.” Radio’s
effectiveness comes from the immediacy of electronic communication.
Introduction
Differences among the Media (plural, not singular)
W. Phillips Davison -- Columbia University sociologist: Print (incl. Newspapers): “The informing
medium.” Print has the unique ability to handle complexity and detail that the electronic media cannot. It also has the luxury of time to assemble coherent and meaningful analyses of events.
Introduction
Differences among the Media (plural, not singular)
W. Phillips Davison -- Columbia University sociologist: Television: “The involving medium.”
Television engages the emotions of viewers in a way that no other medium can. It combines the effects of pictures, sound, narrative, and electronic immediacy.
Newsroom Organization and Structure
N ew s D irec to r
Newsroom Organization and Structure
E xecu tive P rod u cer
N ew s D irec to r
Newsroom Organization and Structure
E xecu tive P rod u cer A ss is tan t N ew s D irec to r
N ew s D irec to r
Newsroom Organization and Structure
P rod u cers
E xecu tive P rod u cer A ss is tan t N ew s D irec to r
N ew s D irec to r
Newsroom Organization and Structure
Producers
E xecutive Producer
A ss ignm entE ditor
A ss is tant New s D irec tor
New s D irec tor
Newsroom Organization and Structure
Producers
E xecutive Producer
Reporte rs Photographers
A ss ignm entE ditor
A ss is tant New s D irec tor
New s D irec tor
Newsroom Organization and Structure
A nchors
Producers
E xecutive Producer
Reporte rs Photographers
A ss ignm entE ditor
A ss is tant New s D irec tor
New s D irec tor
Typical TV Station Departments
• Production• Promotion• Engineering• Sales• Programming• Accounting• Management
16 mm Film
PortabilityEase of maintenanceSofter “feel”Splice-and-tape editing
Difficulty with archive re-edits Audio popping
Non-reusable mediumNo electronic output
Function of Producer
No satellite coordinationNo IFB communicationNo concern about suitability of live
materialMostly stacking and timingNot generally considered a
management track position.
Emergence of ENG and videotape
Originally very bulky - not very portableElectronic output for liveshotsEase of editing (electronic, not splicing)Harder “feel” - sharper edges, clarityCCD led to improved low-light imagesNo processing requiredReusable medium
Electronic News Gathering (ENG)
Microwave signal “line of sight”
Electronic News Gathering (ENG)
Satellite News Gathering(SNG)
22,300 miles(each way)
Speed of light =186,000 mi./sec.
1/4 sec. delay between sender & receiver
Satellite News Gathering(SNG)
Geosynchronous Orbit
x
S
S
Earth
D
D
Satellite News Gathering (SNG)
Transponder = “transmitter / responder” multiple units on satellites that each receive,
amplify, & retransmit telecommunicationsWindow = slot of transponder time
reserved for use by purchaserUplink / DownlinkC-Band Ku-Band“Bird” = “Satellite” (K2, Westar 3, etc.)
“Being Told” vs. “Being There”
Viet Nam War
Event Message
Photog/Rept.
2-3 Days Elapsed
L.A.-
Developer
Producer
Editor
Ex. Prod.
N.Y. -
News Dir.
Producer
Ex. Prod.
Anchor
Editor
Many Gatekeepers
Importance of Anchors
Time for Analysis & News Judgment
Loss of Immediacy
“Being Told” vs. “Being There”
Iraq War
Event Message
Photog/Rept.
Real Time - No Delay
No Gatekeepers / Filters
“Anticipation of News” - Not News Itself
Increased Importance of Correspondents
Participants Rather Than Observers
Immediate & Engaging, But Not Necessarily Informing.
Writing for Broadcast
Not as easy as it looks
. . . Or sounds.
Let’s Write a Haiku
Traditional Japanese poetry17 syllables total: 5-7-5Doesn’t have to rhymeUsually has some reference to one of
the seasons of the year (but doesn’t have to for our exercise).
Haiku
All that remains of those brave warriors' courage-
these summer grasses
- BashoHaiku Master
Why Haiku?
It is similar to writing broadcast news copy: Written on short deadline. Can say a lot in a very short span of time. Demands an economy of words (17 syllables!). Leaves room for only the most important ideas. Requires precision and accuracy. Effectiveness depends on the sound of the
words as well as the meaning. Must be read out loud..
Writing: Broadcast vs. Print
Print Broadcast
Writing: Broadcast vs. Print
Print Broadcast Information processed Information processed
by the eye by the ear
Writing: Broadcast vs. Print
Print Broadcast Information processed Information processed
by the eye by the ear
Limited space Limited time
Writing: Broadcast vs. Print
Print Broadcast Information processed Information processed
by the eye by the ear
Limited space Limited time
Unlimited review One-pass-through medium
Writing: Broadcast vs. Print
Print Broadcast Information processed Information processed
by the eye by the ear
Limited space Limited time
Unlimited review One-pass-through medium
Detailed/Formal Conversational
Inverted Pyramid
Most Important
Least Important
5 W’s + HLead sentence:
Who, What, When, Where, Why, & How
Writing for Broadcast
Economy of WordsStraight-line MeaningSounds GoodPasses the “So What?” TestFamiliar Terms
(Pneumonoultramicroscopicsilicovolcanoconiosis)
Do Not “Write Down” to Your Audience!
How Not to Writefor Broadcast
The Elkhart County Parks Board today has a better idea what needs to be done to shore up the Goshen Dam. An engineer’s report recommends covering the rock-filled mesh gabions with a grout. The study also calls for working on the earthen bank between the dam and the mill race to retard erosion...
How Not to Writefor Broadcast
The county is also waiting for a department of natural resources report to find out what work will be needed on the spillway itself. Parks officials anticipate the D-N-R will recommend redoing the face of the dam… pressure grouting inside the structure… and installing a permanent stilling basin to fight erosion downstream...
How Not to Writefor Broadcast
There’s no estimate at this time how much the work will cost… or when the D-N-R report will be complete.
Or How About aHealth News Story?...
In health news today…
Stem cell research is pointing scientists in a new direction concerning cardiovascular disease.
Researchers from Emory University and the National Heart, Lung, and Blood Institute compared levels of endothelial progenitor
Or How About aHealth News Story?...
cells in forty-five men and found the lowest levels had the highest risk for developing the disease.
The two worst common forms of cardiovascular disease are heart attack and stroke.
The study can be found in the New England Journal of Medicine.
Take Two Aspirin
And in related health news…
Emory researchers have also established a link between two classes of AIDS drugs and cardiovascular disease risk.
The study finds two forms of anti-retroviral therapy may alter the way the body metabolizes triglycerides, or blood fats.
Take Two Aspirin…
Researchers studied men and women who took either protease inhibitors or drugs called “N-N-R-T-I-S” and compared levels of a triglyceride marker to volunteers not on the therapy.
They found all patients on the drugs had elevated levels of the triglyceride marker.
Take Two Aspirin…
Experts say further study is needed to confirm these results, but this finding could mean anti-retroviral therapy elevates the risk of cardiovascular disease.
This study is being presented today at the 10th conference on retroviruses and opportunistic infections in Boston.
Peanuts Anyone?...
A new study is yielding good news for parents of children with peanut allergies… research suggests some patients may eventually outgrow the allergy.
The study of 80 children with established peanut allergies found that more than half had no reaction when exposed to the nuts.
Peanuts Anyone?...
But two of those 64 had suspicious reactions after eating peanuts again.
Experts say the findings suggest that in some patients, the allergy may come and go.. And recommend kids diagnosed with peanut allergy be re-tested every year or two.
Peanuts Anyone?...
This study was conducted at Johns Hopkins children’s center and is published in this month’s issue of the Journal of Allergy and Clinical Immunology.
President Who?...
President Bush is making the last stop in his five-nation African tour in as many days, with a visit to Nigeria this morning.
President Bush arrived in the Nigerian capital Saturday morning to a ceremonious welcome.
Bush was greeted by Nigerian President Olusegun Obasanjo, who
President Who?...
has been at the forefront of resolving regional disputes in Africa.
The two heads of state are expected to discuss the situation in Liberia and the possibility of the United States contributing peacekeeping troops to help bolster a multi-national African force already in the war-torn West African nation.
7 Parts of Speech
VANCAPP
7 Parts of Speech
VerbsANCAPP
7 Parts of Speech
Verbs (A journalist’s mortar)ANCAPP
7 Parts of Speech
Verbs (A journalist’s mortar)AdjectivesNCAPP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)NCAPP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)NounsCAPP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)CAPP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)ConjunctionsAPP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)Conjunctions (Careful! - Lengthy)APP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)Conjunctions (Careful! - Lengthy)AdverbsPP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)Conjunctions (Careful! - Lengthy)Adverbs (Careful! - Objectivity)PP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)Conjunctions (Careful! - Lengthy)Adverbs (Careful! - Objectivity)PronounsP
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)Conjunctions (Careful! - Lengthy)Adverbs (Careful! - Objectivity)Pronouns (Careful! - Clarity)P
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)Conjunctions (Careful! - Lengthy)Adverbs (Careful! - Objectivity)Pronouns (Careful! - Clarity)Prepositions
7 Parts of Speech
Verbs (A journalist’s mortar)Adjectives (Careful! - Objectivity)Nouns (A journalist’s bricks)Conjunctions (Careful! - Lengthy)Adverbs (Careful! - Objectivity)Pronouns (Careful! - Clarity)Prepositions (Careful! - Lengthy)
Verbs
Verb = A word that expresses an action or a state of being.
Verbs
Verb = A word that expresses an action or a state of being.
Action Verbs: run, walk, hit, throw, etc.
Verbs
Verb = A word that expresses an action or a state of being.
Action Verbs: run, walk, hit, throw, etc.Verbs of Being: am, is, are, was, were, be,
been, being (any form of “to be”) + words like “appear” or “feel.” Joe Falco is under arrest. Rachel Warford appears ill despite this
interesting lecture.
Action Verbs
Action Verbs can be Transitive or Intransitive:
Transitive verbs require a Direct Object.They express an action that is
performed on someone or something:
•Estella Ganger hit her roommate.•Leo Ferrine throws the baseball.
Intransitive Action Verbs
Intransitive Verbs do not take a Direct Object.They express actions that do not require a recipient:
•Katie sings in the choir.•Colleen walks in the woods.•Vince writes beautifully.
Voice
All Transitive Verbs Have 2 Voices:Active Voice
Subject performs the action: “I hit you.”
Voice
All Transitive Verbs Have 2 Voices:Active Voice
Subject performs the action: “I hit you.”
Passive Voice Subject receives the action: “You were hit by me.”
Advantages of the Active Voice
Straight-line meaning. Listeners less likely to confuse who did what.
Economy of words. Saves time while promoting clarity.
More accurate reporting. Forces the writer to include vital information.
More appealing to the ear. Sounds more natural; conversational.
Components of the Passive Voice
A verb phrase (at least 2 words)Some form of “to be” in the verb phrase:
“The national anthem was sung by Kathryn Antonacci.”
The subject of the sentence is the receiver, rather than the performer of the verb’s action: “Bill McCall is being arrested for
swimming in the reflecting pool.”
Changing Passive Voiceto Active Voice
Relocate the Actor -- usually by making the direct object the subject of the sentence: “Lisa will be driven insane by Professor
Sieber.” “Professor Sieber will drive Lisa insane.”
Changing Passive Voiceto Active Voice
Relocate the Actor -- usually by making the direct object the subject of the sentence: “Lisa will be driven insane by Professor
Sieber.” “Professor Sieber will drive Lisa insane.”
Identify the Missing Actor: “The airplane was landed during the storm.” “Father Jenkins landed the airplane during
the storm.”
Changing Passive Voiceto Active Voice
Change the Verb: “The bell will be sounded at noon.” “The bell will ring at noon.”
Changing Passive Voiceto Active Voice
Change the Verb: “The bell will be sounded at noon.” “The bell will ring at noon.”
Simply Drop the “to be” Verb: “The spotlight was focused on
downtown.” “The spotlight focused on downtown.”
Passive Voice FAQs
Is the passive voice grammatically incorrect? No, but it is a construction better suited
for print than broadcast writing. The active voice is used more frequently in everyday conversation.
Is it ever O.K. to use the passive voice? Sure, in a few rare cases. “He was born in
1973.” “She was injured in the fire.”
You Make the Call (Active or Passive?)
The mountain was easily climbed by the scout troop.
You Make the Call (Active or Passive?)
The mountain was easily climbed by the scout troop.
The lost earrings were found by the sales clerk.
You Make the Call (Active or Passive?)
The mountain was easily climbed by the scout troop.
The lost earrings were found by the sales clerk.
Henrietta carried the injured dog to the pet hospital.
You Make the Call (Active or Passive?)
The mountain was easily climbed by the scout troop.
The lost earrings were found by the sales clerk.
Henrietta carried the injured dog to the pet hospital.
Mrs. Jennings was given a blue ribbon by the judges for her pie.
You Make the Call (Active or Passive?)
The Bartons’ car crushed our flower bed.
You Make the Call (Active or Passive?)
The Bartons’ car crushed our flower bed.
The charcoal was supplied by the park rangers.
You Make the Call (Active or Passive?)
The Bartons’ car crushed our flower bed.
The charcoal was supplied by the park rangers.
The news director’s point was not missed by the reporter.
You Make the Call (Active or Passive?)
The Bartons’ car crushed our flower bed.
The charcoal was supplied by the park rangers.
The news director’s point was not missed by the reporter.
A mistrial was declared in the case.
You Make the Call (Active or Passive?)
The Bartons’ car crushed our flower bed.The charcoal was supplied by the park
rangers.The news director’s point was not
missed by the reporter.A mistrial was declared in the case.Teachers were taught a thing or two
themselves.
You Make the Call (Active or Passive?)
He turned to the federal system after being rejected in his appeals by the state.
You Make the Call (Active or Passive?)
He turned to the federal system after being rejected in his appeals by the state.
Firefighters were called to the scene just before noon.
You Make the Call (Active or Passive?)
He turned to the federal system after being rejected in his appeals by the state.
Firefighters were called to the scene just before noon.
Scenes of the historic meeting were watched by viewers around the world.
You Make the Call (Active or Passive?)
He turned to the federal system after being rejected in his appeals by the state.
Firefighters were called to the scene just before noon.
Scenes of the historic meeting were watched by viewers around the world.
The pilot was let go and the escapees sped away.
You Make the Call (Active or Passive?)
A South Bend woman was arrested last night for leaving her children locked in a car for eight hours.
You Make the Call(Active or Passive?)
A South Bend woman was arrested last night for leaving her children locked in a car for eight hours. (Past Tense / Passive)
Don’t Get Tense
A South Bend woman was arrested last night for leaving her children locked in a car for eight hours. (Past Tense / Passive)
Police arrested a South Bend woman last night for leaving her children locked in a car for eight hours.
Don’t Get Tense
A South Bend woman was arrested last night for leaving her children locked in a car for eight hours. (Past Tense / Passive)
Police arrested a South Bend woman last night for leaving her children locked in a car for eight hours. (Past Tense / Active)
Don’t Get Tense
A South Bend woman was arrested last night for leaving her children locked in a car for eight hours. (Past Tense / Passive)
Police arrested a South Bend woman last night for leaving her children locked in a car for eight hours. (Past Tense / Active)
Police have arrested a South Bend woman for leaving her children locked in a car for eight hours.
Don’t Get Tense
A South Bend woman was arrested last night for leaving her children locked in a car for eight hours. (Past Tense / Passive)
Police arrested a South Bend woman last night for leaving her children locked in a car for eight hours. (Past Tense / Active)
Police have arrested a South Bend woman for leaving her children locked in a car for eight hours. (Present Perfect Tense)
Don’t Get Tense
Police arrest a South Bend woman for leaving her children locked in a car for eight hours.
Don’t Get Tense
Police arrest a South Bend woman for leaving her children locked in a car for eight hours. (Historical Present Tense)
Don’t Get Tense
Present Tense Terrail Lambert likes this class.
Don’t Get Tense
Present Tense Terrail Lambert likes this class.
Historical Present Tense Terrail Lambert drives in three runs as
the Irish beat North Carolina.
Don’t Get Tense
Present Tense Terrail Lambert likes this class.
Historical Present Tense Terrail Lambert drives in three runs as
the Irish beat North Carolina.Present Perfect Tense
Terrail Lambert has driven in 54 runs so far this season.
Don’t Get Tense
Past Tense Terrail Lambert drove in three runs in
Sunday’s win over North Carolina.
Don’t Get Tense
Past Tense Terrail Lambert drove in three runs in
Sunday’s win over North Carolina.Past Perfect Tense
Terrail Lambert had driven in three runs before the Tar Heels knew what day it was.
Don’t Get Tense
Past Tense Terrail Lambert drove in three runs in
Sunday’s win over North Carolina.Past Perfect Tense
Terrail Lambert had driven in three runs before the Tar Heels knew what day it was.
Future Tense Terrail Lambert will drop this class if I keep
using his name.
Types of TV News Stories
Reader (RDR): Less than 30 seconds in length. Used only when pictures are not
available (breaking story, e.g.). “Talking Head” (yuk!)
Types of TV News Stories
Reader (RDR): Less than 30 seconds in length. Used only when pictures are not available
(breaking story, e.g.). “Talking Head” (yuk!)
Anchor Voice-Over (AVO): 20-40 seconds in length. Used as a quick update to earlier story, or
“video headline” of less important story.
Types of TV News Stories
Anchor Voice-Over w/ Soundbite (AVO/SOT - “Sound On Tape”): 20-60 seconds in length. Provides greater detail, comments from
witnesses, officials, or “natural sound.” Soundbites generally less than 10 seconds. Don’t be redundant getting into or out of
soundbites. Provide in-cues and out-cues for video & bites.
Types of TV News Stories
Package (PKG): An edited, self-contained videotape
report of a news event or feature, complete with pictures, soundbites, voice-over narration, and natural sounds. The package is a form of narrative story telling with a beginning, middle, and ending.
Types of TV News Stories
Package (PKG): The backbone of contemporary TV newscasts. Great advantage: Precision of editing pictures,
sound, and narration. 50 seconds - 2:00 + in length. Depends on
the overall quality of the story (importance, visual appeal, strong writing, etc.).
Provides depth and complexity. Demonstrates firsthand knowledge.
Types of TV News Stories
Live Shots (LIVE): Immediacy, Energy, Pace. Often used as a “wrap-around” for
packages. Can include interviews. Can be a remote AVO(/sot) by reporter. Scripted in advance (most of the time). Bad idea to memorize script verbatim.
Script Writing
Use the right half of the page for script.Use the left half of the page for
technical instructions (ENG #, running time, etc.)
Write in ALL CAPS.Double spaceIndent every sentence as if it were a
new paragraph.
Search Strategy
Search Strategy
Question Analysis
Search Strategy
Question AnalysisIdentification of Potential
Contributors
Search Strategy
Question AnalysisIdentification of Potential
Contributors Informal Sources
Search Strategy
Question AnalysisIdentification of Potential
Contributors Informal Sources Institutional Sources
Search Strategy
Question AnalysisIdentification of Potential
Contributors Informal Sources Institutional Sources Library & Database Sources
Search Strategy
Question AnalysisIdentification of Potential
Contributors Informal Sources Institutional Sources Library & Database Sources
Interviews
Search Strategy
Question AnalysisIdentification of Potential Contributors
Informal Sources Institutional Sources Library & Database Sources
InterviewsSelection and Synthesis
Search Strategy
Question AnalysisIdentification of Potential Contributors
Informal Sources Institutional Sources Library & Database Sources
InterviewsSelection and SynthesisMessage
Search Strategy(Question Analysis)
Identify ConceptsDefine Language (business, medical,
legal)Draw Disciplinary BoundariesRefine Scope of QuestionIdentify Contributors
Search Strategy(Informal Sources)
Professional NetworksCitizen NetworksCasual FilesObservation! (3 types):
Routine Participant Unobtrusive
Search Strategy(Informal Sources)
Supervisors (Assignment Manager)ColleaguesClientsNeighborsFriendsNewspapers, Magazines, Press
Releases, File Clippings, etc.
Search Strategy(Informal Source Hazards)
ImpressionisticOpinion BasedFragmentaryPossibly Inaccurate or Self-ServingInformal sources are best used as
STIMULATORS, providing the FIRST word in a story, not the LAST word.
Search Strategy(Institutional Sources)
Private: Businesses & Corporations Unions & Labor Organizations Foundations Religious Institutions Colleges & Universities Political Parties and Associations
Search Strategy(Institutional Sources)
Public: Municipal and City Government State Government Federal Government Some International Agencies (but not
all)
Search Strategy(Inst. Source Hazards)
Institutional Bias: U.S. Dept. of Defense vs. Women’s
International League for Peace and Freedom
Selective Disclosure of Information
Search Strategy(Interviews)
IndividualGroupInvestigativeNews ConferenceSurveys/Polls
Search Strategy(Selection & Synthesis)
Standards and EthicsEvidence and CredibilityAudience Factors and TasteLegal Issues
Ethics vs. Law
Law and Ethics are different subjects. Vast majority of media ethics cases have
no legal context; BUT, almost all media law cases are dispatched without the slightest consideration of ethical principles.
Law is one source of moral precepts, but not the only (or necessarily best) source. Other sources: Religion, Societal Values, Cultural Norms.
Ethics vs. Law
Law is a limited source of ethical values. Often thought of as a “floor,” below which
activities are considered immoral. BUT:Are all legal behaviors ethical?Are all illegal behaviors unethical? (Thoreau’s
concept of Civil Disobedience; Ghandi; MLK).“mala en se” vs. “mala prohibita”
Guiding Principles for Journalists
Seek the Truth and Report It.Minimize HarmAct IndependentlyBe Accountable
Quantifying Ethics?
HIGH HIGHLOW HIGH
LOW LOWLOW HIGH
Seek Truth & Report It
Minimize Harm
Range ofAcceptableActions?
Quantifying Ethics?
HIGH HIGHLOW HIGH
LOW LOWLOW HIGH
Act Independently
BeAccountable
Range ofAcceptableActions?
The Potter Box
I. Define the Situation
II. Examine Values
IV. Decide Loyalties
III. Consult Principles
JUDGMENT?
WHAT? WHY?
SOCIAL
ANALYTICAL
The Potter Box-- Ethical Principles
Aristotle’s “Golden Mean” (4th Cent. B.C.): “Moral virtue is the appropriate location
between two extremes.”Shamelessness Modesty Bashfulness
Stinginess Generosity Wastefulness
The Potter Box-- Ethical Principles
Immanuel Kant (“Critique of Practical Reason” - 1788): “Act on that maxim which you will to
become a universal law.” (Categorical Imperative).Certain actions (lying, cheating, stealing) are
always wrong. The circumstances don’t matter.Deception by the media, even to get a good
story, cannot be excused or tolerated.An absolutist position.
The Potter Box-- Ethical Principles
John Stuart Mill (“Principle of Utility” - mid-1800’s): “Seek the greatest happiness for the
greatest number of people.” Or: “The good of the many outweighs the good of the few -- or the one.” (Star Trek: The Wrath of Khan).Focus on consequences rather than the inherent
goodness or evil in the act itself.Stealing from the rich to give to the poor is okay.A relativist position.
The Potter Box-- Ethical Principles
John Rawls (“Veil of Ignorance” --contemporary egalitarian philosophy): “Justice emerges when negotiating without
social differentiations.”Fairness is fundamental to justice & ethics.Behind the veil of ignorance, no one knows how
they will emerge when stepping back into real life.Independence, toughness, & persistence are good
qualities for the journalist; cynicism, boorishness, and callous insensitivity are not.
The Potter Box-- Ethical Principles
The Golden Rule (Judaeo-Christian tradition & nearly all the world’s religions): “Love your neighbor as yourself.” “Do unto others as you would yourself
be treated.”
Roseland Robbery
35-year old Charles Reese is in jail tonight after he robbed a convenience store early this morning.
Reese robbed the store of 150 dollars using a knife and left the store.
After exiting the store, Reese attempted to rob a woman who resisted.
Roseland Robbery
Reese fled the scene of the crime on foot pursued by a police officer, and hid under a car at the Signature Inn Motel in Mishawaka.
A police dog located and trapped the criminal under the vehicle.
Police apprehended Reese and brought him into custody.
Roseland Robbery
Police arrest a South Bend man suspected of robbing the Roseland Shell Station early this morning.
Police say Charles Reese entered the station with a large knife and stole 150 dollars from the register.
He then tried to rob a woman outside the station but she resisted.
Roseland Robbery
An Indiana State trooper saw Reese as he ran from the gas station.
St. Joseph County and South Bend police then launched a combined search to capture Reese.
A Roseland officer and police dog found Reese hiding under a vehicle in the Signature Inn Motel parking lot.
Moral Development
Moral Development Scores For Various Professionals
Seminarians/Philosophers
Medical Students Practicing Physicians Journalists Dental Students Nurses Graduate Students Undergraduate
Students
Veterinary Students Navy Enlisted Men Orthopedic Surgeons Adults in General High School Students Prison Inmates Junior High Students
Theories of Moral Development
“Tabula Rasa” = “Blank Slate” Children start with no innate
understanding of right and wrong. If they are taught good things, they will
turn out good. If they are taught bad things, they will
turn out bad.
Theories ofMoral Development
Lawrence Kohlberg (Harvard Psychologist - 1963). “Model of Justice.”
People develop in their conception of moral reasoning through a specific series of sequential stages.
Based on how people understand justice.Primary motivating force is internal
psychological conflict. Current stage of moral reasoning no longer meets needs.
Kohlberg’s Stages ofMoral Development
LEVEL ONE: Pre-conventional or Egocentric Stages. Stage 1: Punishment and Obedience
Orientation. Right = obedience to authority figures and
avoidance of punishment.
Stage 2: Instrument and Relativity Orientation.Right = meeting one’s own needs & desires,
with little regard for others.
Kohlberg’s Stagesof Moral Development
LEVEL TWO: Conventional or Social Stages. Stage 3: Interpersonal and Concordance
Orientation.Right = Social approval; being liked and
thought of as a good person.
Stage 4: Law & Order Orientation.Right = accord w/ laws & rules; obedience not
from fear of punishment, but to maintain social order.
Kohlberg’s Stagesof Moral Development
LEVEL THREE: Post-Conventional or Principled Stages. Stage 5: Social Contract Orientation.
Right = harmony w/ social principles behind laws; see a higher moral authority than the rule-makers, and will challenge laws out of step w/ deeper social values & principles.
Kohlberg’s Stagesof Moral Development
LEVEL THREE (cont’d.) Stage 6: Universal Ethical Principles
Orientation.Right = adherence to one’s personally
articulated yet universal ethical principles. Not followed by all of humanity, but all rational and logical thinkers would conclude that these are worthy principles to follow. (Martin Luther King, Jr., Mahatma Ghandi).
Bob Miller Crash
A car has crashed into Bob Miller’s Appliances this afternoon leaving the driver with serious injuries and several cars in the parking lot damaged.
Bob Miller Crash
South Bend Memorial Hospital has admitted a woman in serious condition due to head injuries after she crashed a car into Bob Miller’s Appliances earlier this afternoon.
Bob Miller Crash
A high speed crash today leaves a twenty-three year old woman in serious condition and a local business badly damaged.
The car had lost control at a high rate of speed going south on Main Street.
It ended up in the front window of Bob Miller’s Appliances.
Bob Miller Crash
A speeding car interrupted shoppers at a South Bend business when it crashed through the front window shortly after noon today.
Bob Miller Crash
A woman driver’s car tire blew out causing her to skid off the road and crash into Bob Miller’s Appliance Store this afternoon.
Police say someone in Mishawaka reported the car stolen.
The American Legal System
Divided (broadly) into two types of cases: Criminal law.
Involves the commission of an offense against the state (murder, robbery, assault, larceny, etc.).
Burden of proof: Beyond a reasonable doubt.Goals:
• Punish the wrongdoer.• Deter others from similar behavior.• Provide retribution (justice) for the victim.• Rehabilitate the offender.
The American Legal System
Two broad types of cases (cont’d). Civil Law:
Involves one party suing another for a wrong that has been committed .
Burden of proof: Preponderance of evidence.Goals:
• Compensation, not just punishment; the retrieval, to the extent possible, of what was lost. (Compensatory damages).
• In some cases, deterrence. (Punitive damages).
Law of Torts
A “tort” is a wrongful or harmful act committed by one party against another.
Tort law may be viewed as the backbone of civil litigation.
“When one person sues another, and no contract is involved, it is a matter for the law of torts.”
3 Kinds of Torts
Intentional Torts: Oldest form of tort liability, and similar
to crimes in the criminal law. Assault, battery, trespass, and wrongful
death (murder) are examples of intentional torts.
But compensation to the victim is the primary goal, not punishment to the offender.
3 Kinds of Torts
Negligence Torts: Bread & butter of tort law. Banana peel “slip & fall” lawsuits, traffic
accidents involving personal injury, etc., etc.
Negligence: “Failure to act as an ordinary, reasonable person would act under the circumstances.”
3 Kinds of Torts
Strict Liability Torts: Accidents that are “nobody’s fault.” The result of an activity considered fraught
with unusual risk (making TNT, for example). Now applies to most manufacturing concerns
-- “product liability.” “When there are public hazards inherent in
defective products that reach the market, responsibility for injury must be fixed where it will most effectively reduce the hazard.”
New York Times v. Sullivan
Among the most important Supreme Court decisions of the 20th century: The starting point for all discussion of modern
libel law in the United States. A collision of the federal judiciary with the
states. The role of the media as an agent for social
change. The slow, painful struggle for legal and social
equality for African Americans.
New York Times v. SullivanSocial/Historical context:
A last desperate attempt by southern states to suppress the message of civil rights activists.
NY Times v. Sullivan was a political tool, not an attempt to challenge the 1st Amendment freedoms of the press.
Like many lawsuits, Times v. Sullivan had unforeseen consequences. By happenstance, it had a broad impact on American journalism, though that was not its original intent.
New York Times v. Sullivan
Alabama (1960): Libel was a strict liability tort.
If the product was proved to be defective -- even minor deviations from the literal truth -- then the publisher was strictly liable for the injuries caused.
State libel laws were not weighed against federally guaranteed 1st Amendment press freedoms.
Damages from libel were “presumed.” Publishers could be forced to pay huge monetary judgments w/out any actual proof that the plaintiff suffered demonstrable harm.
New York Times v. SullivanAlabama (1960) - “Kangaroo Court?”
Trial lasted 3 days. Judge Walter B. Jones - “The Confederate Creed.” Seating by race. Racial epithets routinely used. “…the white man’s justice… will give the parties,
regardless of race or color, equal justice under law.” 394 of 650,000 copies of NYT went to Alabama; only 35
copies to Montgomery Co. 6 witnesses said ad was “of and concerning” Sullivan. $500,000 award to Sullivan; 10 more cases waiting -
seeking $5,600,000; 5 against CBS for $1,700,000.
NY Times v. Sullivan (‘64)Majority (6-3) opinion by Justice William Brennan
Made state libel laws (most of which were strict liability torts) subject to a constitutional First Amendment test: “…Against the background of a profound
national commitment to the principle that debate on public issues should be uninhibited, robust and wide-open, and that it may well include vehement, caustic and sometimes unpleasantly sharp attacks on government and public officials.”
NY Times v. Sullivan (‘64)Majority (6-3) opinion by Justice William Brennan
Established the standard of “actual malice” in cases involving public officials. Actual malice defined to mean: Knowledge that a published defamatory
statement was false, OR Reckless disregard of whether the statement
was false or not. (More than mere negligence).Reckless disregard means to transgress to the
point of being sinful: A deliberate lie or at least serious doubts as to the truth of the statement.
NY Times v. Sullivan (‘64)Majority (6-3) opinion by Justice William Brennan
Absent proof of actual malice, public officials were prevented from recovering damages. Times v. Sullivan did not grant the media absolute immunity from libel suits brought by public officials, but it created a very difficult standard of proof for such plaintiffs.
Saturday Evening Post v. Butts, A.P. v. Walker (‘67)
Extended the actual malice standard to “public figures” in addition to public officials.
Public figure = “a public man in whose public conduct society and the press have a legitimate and substantial interest.”
Rosenbloom v. Metromedia (‘71)
Extended NY Times v. Sullivan actual malice standard to private figures involved in issues of public interest, like crime.
Gertz v. Welch (‘74)
Reversed the Rosenbloom decision.Gave courts wider leeway in determining
whether someone was a public person.Gave state courts the right to decide what
standard of liability should be used in cases brought by private persons. (Negligence, Strict Liability, or Actual Malice).
No such thing as a “false opinion,” BUT facts disguised as opinion are actionable.
Herbert v. Lando (‘79)
Subjected the media’s decision making processes to the scrutiny of “discovery” under the rules of civil lawsuits.
Harte-Hanks Communicationsv. Connaughton (‘89)
Actual malice can be proven by errors of omission: A publisher or broadcaster who deliberately decides not to pursue information which could have refuted a defamatory allegation.
Milkovich v. Lorain Journal (‘90)
Did away with the Gertz v. Welch ruling that opinion is protected. Any statement is actionable, even if stated in the form of an opinion, if it includes facts that can be proven true or false.
Masson v. New Yorker Mag.& Janet Malcolm (‘91)
Use of quotation marks indicates a nearly verbatim transcript of what someone said. The deliberate alteration of a plaintiff’s words does not equate w/ knowledge of falsity... UNLESS it results in a material change in the statement’s meaning.
Cohen v. Cowles Media Co. (‘91)
Breaking a promise of anonymity to a confidential source can be legitimate grounds for a breach of contract lawsuit.
Eppie Chang v. WNDU
Anonymous Source Called on weekend Reporter checked story on Monday Story ran on Wednesday
Eppie Chang v. WNDU
Items different from court documents: “Idustrial espionage” vs.
“Misappropriation of trade secrets” Glucometer “Chang intended to sell the secrets for
one million dollars” vs. “The assets of such a company would be worth an estimated one million dollars”
Eppie Chang v. WNDU
Chang lived in Portage, MichiganWorked at Miles Laboratories in
Elkhart, IndianaSued WNDU for $65-millionSued Notre Dame for $65-millionSued the Elkhart Truth for $65-millionFiled in Federal Court – South Bend
Eppie Chang v. WNDU
Lessons learned: Truth is a defense A little diligence would have prevented
a world of headaches Be prepared to discuss your story (and
sources) with your editor/manager Discovery process is a pain Geography matters
Invasion of Privacy(4 types)
IntrusionPublicizing Private MattersPublicizing in a False LightAppropriation
IntrusionWrongful use of tape recorders,
microphones, cameras, and other electronic recording or eavesdropping devices.
Trespassing.Misrepresentation to gain access to a
place or person on private property. ABC 20/20 - Food Lion; 60 Minutes -
Charter Hospitals
Publicizing Private Matters
Sensational disclosures about a person’s health, sexual activity, social or economic affairs, etc.
Events that occur in public, no matter how intimate or embarrassing, are not actionable.
Publicizing in a False Light
Closely related to libel law because it must include an element of falsity.
Most often occurs when trying to condense or fictionalize actual events (docudramas or thinly disguised biographies, for example).
Most states require proof of intent by publisher to create a false impression -- not accidental.
Appropriation
Use of a person’s name, likeness, image, or personality without permission for commercial purposes or for one’s own benefit.
Celebrity impersonators (voice or image).
Current and past news events or biographies of legitimate public interest are exceptions.
Invasion of Privacy Defenses
Consent Expressed or tacit consent. Generally required for commercial
purposes. Generally not required for
newsgathering activities.
Invasion of Privacy DefensesNewsworthiness
Public Figures: Must accept even unwelcome publicity, even if it involves private life (to the extent necessary in covering activities of public interest). The public has a continuing interest even after a public figure retires.
Private Figures: Exposure of private affairs offensive to ordinary sensibilities and that have no legitimate public interest. BUT, unwitting participation in a news event is not actionable.
Invasion of Privacy Defenses
Constitutional Privilege (Truth). Used in False Light cases. Publication of accurate information on
matters of public interest, even if the information is private, is protected constitutionally from false light claims.
Types of TV News Stories
Package (PKG): An edited, self-contained videotape
report of a news event or feature, complete with pictures, soundbites, voice-over narration, and natural sounds. The package is a form of narrative story telling with a beginning, middle, and ending.
Writing Packages
Elements of a Package: Focus or Commitment Beginning:
Anchor (or Studio) IntroPackage Lead:
•Visual Lead (+ nat. sound)•Narrative Lead
Middle:3-4 Main Points (stay focused!)
Writing Packages
End:Final visual (+ nat. sound)Final narrative
Anchor Tag:A concluding thoughtA bit of information not included in
the packageProvides transition to next story.
Writing Packages
Anchor Intro: Write it first, not last! Must pass the “so what” test. (WGAS) Must include enough information to let
viewers know why they should watch (2-3 sentences minimum); but not so much that they already know the outcome.
Can be written as “hard lead” or “soft lead.”
Writing Packages
Focus: In one simple, vivid, declarative
sentence:What is this story about?Why should viewers care?What is the essential message your
story should convey?What should viewers remember?
Writing Packages
Visual Lead: Most important or compelling video. Item most likely to be remembered later
(along with closing visual). Natural Sound is critical! Make me care. Make me want to pay
attention.
Writing Packages
Narrative Lead and Script: Don’t force it. Be patient. Write sparsely. Don’t state the obvious – let pictures
and sound help you tell the story. Know when to shut up. Communicate with photographer/editor. Stay focused.
Writing Packages
Anchor Tag: Don’t repeat – unless it’s vital. Use information that’s interesting, but
perhaps slightly off focus. Write with an eye toward future
developments. Provide closure / conclusion / transition.
The End
Ethics vs. Law
Law is generally morally neutral. Procedural rather than substantive. Based on private negotiation (legislative
process) rather than public edict. In many cases, laws change from month
to month, or year to year. Ethics, on the other hand, implies
consistency over long periods of time.
Ethics vs. Law
Law rarely imposes duties or suggests virtues (i.e., “correct behaviors”). Laws draw lines between permissible and
impermissible acts, but differences are not necessarily based on moral principles.
Laws can prohibit or mandate behavior through the power of enforcement (fines, sanctions).
Law is primarily a system for resolving disputes.
Ethics vs. Law
Legal system accepts one form of reasoning -- Precedent and the Socratic Method. Ethics & law share an assumption that
decisions should be based on reasoning, but the modes of reasoning may be far different.
Ethical debates arise from conflicting moral assumptions; legal debates arise from conflicting procedural interpretations.
Ethics vs. Law
Ethics has to do with the underlying assumptions upon which decisions are made. These assumptions can include feelings about the nature of humankind, whether people are inherently good or bad, and the nature of our relationship to one another.
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