fundraising online

Post on 18-May-2015

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A complement to the presentation I gave on March 13, 2008 to the Leadership Institute about emerging technologies in online fundraising (with regard to political campaigns and candidates). Two platforms discussed include http://ActBlue.com and http://Slatecard.com.

TRANSCRIPT

FUNDRAISINGONLINE

David All David@slatecard.com

Connecting “Real” People

Smarter, Better, Faster, NOW

The Long Tail of Fundraising

In January90% of $32M came online

In February$45M of $55M came online90% of online donations < $10050% of online donations < $25

h/t Patrick Ruffini

ActBlue

"There's a huge opportunity to involve many times more people in this process than we currently have."

-Benjamin Rahn, Co-Founder, ActBlue

ActBlue

“Finally, a Facebook for Republican campaign donors” -Wired Magazine

Issue’s MatterIssue’s Matter

1. Cut The PorkCut The Pork2. Pro-LifePro-Life3. Protect & Defend AmericaProtect & Defend America4. Jobs and EconomyJobs and Economy5. Defeat Radical IslamDefeat Radical Islam

Donor Analytics

4.5%4.5%

State and Local Races.More Candidate Features.A Full-Time Effort.

Tips and TricksCollect Emails At Every Opportunity

Tips and TricksAsk For Realistic Gifts

$25

$50

$100

Tips and TricksDonationTubes

Tips and TricksThank Us

Thank You.

Our Discussion Can Continue

davidallgroup.com

TechRepublican.com

Slatecard.com

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