funnelling tourism dollars into our economy. about us tourism rossland is rossland’s destination...

Funnelling Tourism Dollars into our Economy

About Us

Tourism Rossland is Rossland’s Destination Marketing Organisation and works collaboratively with input from all Rossland tourism stakeholders. The organisation is a registered non-profit society which was formed in 2007.

Value of Tourism

• Tourism is an important sector of the economy • It is the biggest employer in Rossland and is critical to many

of our businesses and organisations

• Estimated total value of $13,264,000 per year (in Rossland)

Imagine the Kootenays as a big business……

Goal: Economic Development

Tourism Marketing as part of the Economic

Development “Sales Funnel” - Tourism Marketing creates awareness of an area

- Social media leads to the engagement of potential guests

- Guests discover the area via websites, word of mouth etc.

- Purchase- visit the area

“Sales Goal” is Economic Development- workforce attraction, investment, etc

Photobanks

Social Media

Media Hosting

Funnelling Tourism Dollars into our Economy