future of tv and digital media

Future  Of  TV  &  Digital  Media  21st  May  2013  Tan  Tong  Hai  

3 Types Of Content Business Models

Paid

Ad-funded

Pirated

Business Models

Paid

Ad-Funded

Pirated

3 Types Of Content Business Models

Paid

Ad-funded

Pirated

Business Models

Paid

Ad-Funded

Pirated

Paid Multi-Platform Content Providers Deliver Best-in-class Quality & Features

Multi-Screen Capabilities Premium Quality Video & Sound

HD…to 4K TV

Enhanced Digital Media Experiences

Digital TV Guide

2nd Screen Apps, Social TV

In-house Viewing/Networking Features

Advance Analytics Drive Improved Programming & Content Valuation

Devices

Content Valuation

Improved Programming

Viewership Analytics

3 Types Of Content Business Models

Paid

Ad-funded

Pirated

Business Models

Paid

Ad-Funded

Pirated

Ad-Funded Content Providers

Ad-Funded Content

Providers

Free-to-Cable

Free-to-Air

Free-to-World

Free-to-World Players’ Strength In User Generated Content & Social Media Drives Online Viewership & Analytics

YouTube.com accounted for more than 99% of all videos viewed on Google property. *Source: http://www.newmediatrendwatch.com

Trend of Free-to-World Players Moving Towards Localization & Chargeable Content

Localized YouTube sites

YouTube premium content channels by subscription announced in May’13

Paid & Ad-Funded Models Converging

Paid Content Model

Ad-Funded Content Model

3 Types Of Content Business Models

Paid

Ad-funded

Pirated

Business Models

Paid

Ad-Funded

Pirated

No Future For TV With Piracy

Fight Against Pirated Content Requires Industry Collaboration, Govt Regulations & Education

Future Of TV Depends On Understanding Consumption Patterns

Are You Watching TV or Is the TV Watching

YOU?

THANK YOU